On January 6th, US time, the 2016 International Consumer Electronics Show (CES2016) finally ushered in the opening moment. As the pioneer of global audio and video entertainment, Sony's booth is undoubtedly the most anticipated new black technology product. In terms of television, during Sony Ericsson's new HDR 4K camera during the CES, Sony will pursue a more realistic immersive visual experience by incorporating superior 4K image clarity technology and high dynamic range image (hereinafter referred to as HDR) technology.
It is reported that HDR technology has recently received extensive attention as a new technology. With higher brightness, higher contrast, and more vivid colors, HDR technology can greatly expand the possibilities of visual expression. From this year onwards, Sony will mark its brand new "4K HDR" brand with BRAVIA TV products that can take full advantage of 4K HDR technology. Sony will clearly communicate to users through TV products. They already have a new generation of exciting visual experiences.
The new BRAVIA 4K LCD TV X93D series features Sony's new Slim Backlight Drive(TM) technology. This technology takes image quality to new heights and shows 4K HDR content with optimal image quality. With its unique backlight system architecture, the X93D series can realize matrix backlights that were previously only possible with straight-through full array LED backlights. "Dynamic Backlight System - Elite Edition" incorporates Sony's X-tended Dynamic Range(PRO) technology with enhanced contrast and TRILUMINOS(TM) with wide color gamut for brighter performance. The highlights, more pure black, and more vibrant colors. These three technologies fully demonstrate the potential of 4K HDR content while enabling a more lightweight body design. When hanging on the wall, the X93D series BRAVIA TV will integrate with the wall surface, giving people the impression of leaving only images. At the same time, the series can also realize a new intuitive viewing experience. Through Sony's accessible user interface and voice search function, the entire content world is presented immediately after a touch or a voice request.
It is reported that HDR technology has recently received extensive attention as a new technology. With higher brightness, higher contrast, and more vivid colors, HDR technology can greatly expand the possibilities of visual expression. From this year onwards, Sony will mark its brand new "4K HDR" brand with BRAVIA TV products that can take full advantage of 4K HDR technology. Sony will clearly communicate to users through TV products. They already have a new generation of exciting visual experiences.
X93D Series
The new BRAVIA 4K LCD TV X93D series features Sony's new Slim Backlight Drive(TM) technology. This technology takes image quality to new heights and shows 4K HDR content with optimal image quality. With its unique backlight system architecture, the X93D series can realize matrix backlights that were previously only possible with straight-through full array LED backlights. "Dynamic Backlight System - Elite Edition" incorporates Sony's X-tended Dynamic Range(PRO) technology with enhanced contrast and TRILUMINOS(TM) with wide color gamut for brighter performance. The highlights, more pure black, and more vibrant colors. These three technologies fully demonstrate the potential of 4K HDR content while enabling a more lightweight body design. When hanging on the wall, the X93D series BRAVIA TV will integrate with the wall surface, giving people the impression of leaving only images. At the same time, the series can also realize a new intuitive viewing experience. Through Sony's accessible user interface and voice search function, the entire content world is presented immediately after a touch or a voice request.
High quality and slim body can be both
In this exhibition, Sony will also showcase one of its new generation technologies - Backlight Master Drive. This technology can further enhance brightness and contrast, and can fully exploit the comprehensive potential of 4K HDR content. "Backlight main drive technology" will be demonstrated in the 85" prototype, which can realize precise backlight upgrade of ultra-high density direct-input LED backlight. Under the cooperation of sophisticated optical control technology, "backlit main drive technology" can be realized. Unprecedented dynamic range, which greatly enhances visual depth and true reduction, its highest brightness can reach 4,000 NITS photometric units, reproduces incredibly dark black and dazzling light, and the images it presents are so vivid that it seems to be in you In front of you.
At the same time, in this press conference, Sony also released a new app "ULTRA" from Sony Pictures Home Entertainment. The app will be officially released in the United States this year. With ULTRA, you can purchase on Sony BRAVIA TV and watch online new or classic 4K HDR movies and TV productions from Sony Pictures 4K Digital Library.
At the same time, in this press conference, Sony also released a new app "ULTRA" from Sony Pictures Home Entertainment. The app will be officially released in the United States this year. With ULTRA, you can purchase on Sony BRAVIA TV and watch online new or classic 4K HDR movies and TV productions from Sony Pictures 4K Digital Library.