Anhui Dongbao Industry: Excellent cost performance into a sharp weapon

[High-tech LED reporter Hu Yanling reports] "LED competition is becoming more and more fierce. Only in terms of product diversification and cost-effectiveness can we seize the right to speak in the market." General Manager of Anhui Dongbao Industrial Co., Ltd. (hereinafter referred to as Dongbao Industry) Lin Shibai told the "High-tech LED" reporter that the biggest advantage of Dongbao Industrial's LED products is its high cost performance. At present, their LED street light orders have been several times higher than last year.

Dongbao Industrial was established in 2009. "After two years of development, Dongbao Industrial has become the research and development of LED semiconductor lighting products including LED light source devices, LED engineering lighting, LED landscape lighting, LED indoor lighting, LED commercial lighting, etc. Production and sales of large-scale LED lighting production enterprises." Lin Shibai pointed out.


Photo: Lin Shibai, General Manager of Dongbao Industry


Lin Shibai told the reporter of "High-tech LED" that Dongbao Industry is a consumer electronics industry. Since 2006, it has been transforming into LED field, and can quickly transfer the successful experience accumulated in the field of consumer electronics to the LED field. “The company has introduced professional production and technical talents from Taiwan, and has introduced dozens of professional LED industry technicians such as doctors and post-doctoral, master's and scientific research personnel, which provides a good foundation for large-scale production and quality stability of products”

According to statistics from the High-Tech LED Industry Research Institute (GLII), the average price of LED package products fell by more than 20% in 2011. "The price will continue to decrease, and products with high cost performance can survive." Lin Shibai said that although the company's products have advantages in price, the quality is absolutely guaranteed. The company has adopted chips from Japan and Taiwan, which greatly guarantees the stability and reliability of the products.

Lin Shibai is very optimistic about the development of the LED lighting market. GLII expects that the market size of LED lighting will reach 100 billion yuan in 2012. "LED streetlights and LED commercial lighting are areas that I am very optimistic about. With the fermentation of LED street lamp support policies by local governments, LED road lighting will achieve leapfrog growth." As for LED commercial lighting, he said that with the public The acceptance of LED lamps continues to rise, and LED lighting will shine in commercial lighting. At present, Dongbao Industrial has begun to carry out lighting renovation for some supermarkets and department stores.

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