The wave of smart hardware entrepreneurship is higher than the wave, and for the sake of a spoonful, many teams join the wave of smart hardware entrepreneurship. How many teams will stand out? Who will be photographed on the beach? In addition to giving the results to time, what should we pay attention to in smart hardware startups?
We can analyze and improve the team from three big mountains in front of the startup company - team management, manufacturing process and control of the supply chain. At present, many intelligent hardware teams are from the Internet field. These entrepreneurs are generally familiar with product positioning, software, marketing, etc., but there are generally shortcomings in hardware design, manufacturing, supply chain, and product design. In addition, there are many people involved in the development of hardware products. After a problem arises, it is difficult to sort out who is responsible. Of course, as smart hardware extends to various fields, you will find that many people with backgrounds in medical devices and industrial design are increasingly joining the entrepreneurial team. Such a startup may have a hardware development background, but it Perhaps there is a lack of software design, marketing and other aspects.
Turn over the mountains to find incubators. The above-mentioned team composition has its own advantages and disadvantages, and it is necessary to integrate all factors and learn from each other. At this time, the intelligent hardware startup incubator shows its absolute advantage. It generally has a relatively complete incubation process. They can provide entrepreneurs with free venues, docking upstream and downstream resources, and providing matching services. For the start-up team or company, all kinds of resources are lacking in the initial stage of the venture. With the help of the incubator, the samples can be made in a short time without leaving the house. With the samples, it is relatively easy for these teams to find other investments.
Solving the initial funding problem is an issue that the entrepreneurial team cannot escape. In fact, today's entrepreneurial environment is quite perfect. If you want to make reliable products, it is now more popular to find angel investment, take hundreds of thousands or millions of dollars, and then take A or B round investment. However, despite the fierce field of smart hardware, investors are now increasingly cautious about investing in smart hardware. Investors now mainly look at the capabilities of the team and the volume of products shipped. If the product shipments are not good enough to be welcomed by ordinary users, it will be difficult to get VC's pursuit. This is back to the original design of the smart hardware product itself.
It’s not just about just getting it, it’s just about relying on entrepreneurs to grasp it. In the case of Nokia, people felt that there was a mobile phone that could make calls and text messages. No extra features were needed. At the time, it was considered that the current smartphone was a fake. However, when there was an iPhone that challenged the existing industry, Nokia lost its user perception, and people now have a clearer definition and greater acceptance of the smartphone. The intelligence of the equipment is to make people more comfortable and liberate people, rather than being an indispensable part of people's lives to the air and water.
Do not make a "flower vase hardware" that looks beautiful but features a tasteless taste. This is a big challenge for the intelligent hardware team. Because the most troublesome problem with smart hardware is the customer. When the customer gets it, he may not understand anything. Several buttons are pressed casually, but you have to make sure that the product is not in trouble. Any display error can't be found. The appearance of the product is extremely demanding, feelable and beautiful, not to mention the Jobs that pass, at least it must be pleasing to the eye, full of emotions, sales can be on the volume. Power consumption, standby time, drop, radiation, human body static, various temperature and humidity environments, etc. must be considered.
Technology is people-oriented. This can be borrowed from the US's nest on the other side of the ocean. It was established only 4 years ago, and Nest is quickly ranked among the top 10 thermostat suppliers in the United States, second only to the number one Honeywell. The key to winning is that it does not make a big fuss on mobile devices and smart panels like most manufacturers. Instead, it thinks about actively designing service parameters like a housekeeper according to the space environment and user needs. The concept has a certain guiding significance for the intelligent hardware design of the entrepreneurial team.
Pursue explosive products while focusing on long-term strategy. In the ups and downs of the intelligent hardware business circle, the intelligent hardware startup team is more rational. People no longer blindly pursue explosive products and have more rational strategic level planning. Just as the author chatted with a CEO of two startup companies last week, their products are currently in the stage of proofing and certification. They said that their team has clear, Long-term strategic planning, rather than simply making an explosion, will be fine.
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