In the current seven, eight or two months, it is also the off-season season of lighting sales. On the surface, the current sales of lamps and lanterns in the off-season are calm, which seems to be similar to the same period last year. Recently, our reporters have seen such scenes when visiting several lighting cities in Beijing: some of the lamps in the city have very few passengers, and there are many people selling lamps than those who buy lights; some shopkeepers in the store I have nothing to do and yawn in the sky; some people don’t even have a shop.
In the exchanges with some dealers, the dealer's face and its changes are also complaining about the difficulty of doing business in the off-season and deep concern about the prospects. Talking about the off-season business, the face of the business is more gloomy, anxious and helpless. Some dealers said that the business was not good enough on weekdays. After entering the off-season, the business was even harder to do. The reason is that merchants believe that in addition to the current market demand reduction, the savvy and “demanding†of Beijing consumers, the large number of merchants, and increased competition are also important factors.
The housing market is sluggish and the market is weak
However, dealers have not noticed that the downturn business is difficult to do, as well as the Beijing real estate industry that determines the hard sales of lighting, especially in the home lighting market.
The biggest performance of the Beijing residential market in the first half of the year was the slowdown in sales and the shrinking trading volume. Statistics from the Beijing Real Estate Transaction Management website show that residential sales in Beijing in the first half of this year have been at a low point in the past three years. Among them, the first month of the first six months of residential housing contracted the lowest monthly number of only 169 sets, even the best sales month, the average daily contracted amount is only 394 sets, the average daily contracted volume of the first half of the year is 296 sets In the same period last year, it reached 452 sets, a year-on-year decrease of 35%.
"The skin does not exist, the hair will be attached?" As the real estate industry that determines the fate of lamps, especially the home lighting market, its every move and the cold and warm, all have a significant and far-reaching impact on the sales of the lighting industry. According to relevant analysts, the adverse effects of this bad will continue.
Increased merchants and increased competition
In addition to the shrinking of the number of real estate sales, which determines the hard capacity of the lighting market, the increase in the number of Beijing lighting cities and the number of merchants and the increase in competition are also important reasons for “difficult businessâ€.
The reporter learned that now Beijing, in addition to Shilihe, Gaoli, Midland, North Fourth Ring, Bandung Huiyang, Yuquanying, Wanjia Denghuo, and other more than a dozen large and professional lighting market, some emerging big or small The lighting market or supermarkets have also appeared, becoming a member of the highly competitive Beijing urban equipment market, such as Jimei, the city outside the city, the home of the real estate. And the continuous expansion of the scale of some lighting cities is also an active member to increase the number of merchants and increase market competition. In the off-season, market demand has decreased significantly, while the number of merchants has not decreased. The direct result of this phenomenon is the intensification of competition and even the intensification of vicious competition.
Industry sources pointed out that Beijing's real estate sales in the second half of the year will pick up.
If the above situation can be realized in the second half of the year, the capacity and hard demand of the lighting sales market will be greatly increased. This good market situation will bring warmth to the winter of the Beijing lighting market.
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