In the past two years, the flattening of marketing channels has become the general trend of the lighting industry. Commercial lighting brand stores such as Mingpai, Sanli, and Hyundai have quietly appeared, and the Xi'an lighting market has ignited a strong specialty store. According to the survey, there are currently no fewer than 60 commercial lighting brands in the Xi'an market, of which NVC Lighting, Jiamei and Pins have the majority of market share.
South Korea's modern lighting Shaanxi sales momentum is good
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Since August last year, Korea Modern Lighting Shaanxi Logistics Center was established, and a 40-square-meter specialty store was opened on the second floor of the Ming Dynasty Ming Dynasty Lighting Market in Xi'an. At the same time, all levels of Shaanxi have distribution outlets, and their products have a good sales momentum. According to Guo Yongshun, sales manager of Xi'an Liqun Industry & Trade Co., Ltd. and South Korea Modern Lighting Shaanxi Logistics Center, the quality of Korean modern lighting products is excellent, light color and after-sales service are in place. Hyundai Hyundai Lighting has established more than 20 outlets in the Shaanxi region. Basically, each prefecture-level city has a Korean modern lighting quality seller, with monthly sales of more than 200,000 yuan.
Mingpai Lighting Shaanxi Operation Center opened in Xi'an
On June 1, Zhongshan Mingpai Lighting Appliance Co., Ltd. Shaanxi Operation Center was established in Xi'an Wannian Road Northwest Lighting Market and established 63 square meters of specialty stores. According to Zheng Zihua, the person in charge of the Shaanxi Provincial Operation Center of Mingpai Lighting, Mingpai Lighting has increased its channel control and management, store management, personnel quality, service, etc. by virtue of its excellent quality, excellent after-sales service and good reputation. Standardized management has been achieved in terms of organizational structure. Up to now, Mingpai Lighting has 11 outlets in Shaanxi, and 4 of them are decorated according to the famous brand 4S. Hanzhong, Ankang, Yulin and other prefecture-level cities have set up outlets for famous lighting. The current daily sales are around 2000-5000 yuan.
Xidun Lighting enters the Shaanxi market
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According to Fang Shiliang, head of Xi'an Hengrui Lighting Engineering Co., Ltd. and Xidun Lighting Shaanxi Operation Center, Xi'an Hengrui Lighting Engineering Co., Ltd. obtained the agency rights of Sidon Lighting in 2006 and renovated an 80 square meter on the third floor of the brilliance lighting market. M's specialty store, this is the first store of Xidun Lighting in Xi'an. In just one year, Xi'an Hengrui Lighting Engineering Co., Ltd. has already occupied a place in the engineering field. At present, several lighting markets and prefecture-level customers have signed up to the specialty store and started to operate. With the continuous improvement of consumers' rational consumption and the increasing awareness of brands, consumers are paying more and more attention to the reputation of brands and products in the process of purchasing products. With its strong core competitiveness, Sidon Lighting has brought its products, services and concepts to the market, and has achieved good market response and word of mouth accumulation through verification again and again.
It is understood that the brand advantage, quality advantage and cost-effective advantage of Sidon Lighting are the three "sharp blades" that shake the market. The gold content of the brand not only represents the strength of Sidon, but also enhances the trust of the market; quality is the foundation of Sidon City; excellent quality and cost performance are favored by consumers.
Sanli Lighting first set up a stronghold to attack the ancient city
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Sanli Lighting Store, located in Xi'an Hardware & Electrical Lighting Wholesale Market, has just opened two or three months. According to Song Fenqin, head of Xi'an Longjing Trading Co., Ltd. and Sanli Lighting Xi'an Logistics Center, in Xi'an, Sanli Lighting Anshao manufacturers 4S store is the only one. Sanli Lighting's strategic intention in Xi'an market is also very obvious. Based on this, we will increase the development of market network channels. The focus of marketing work will be on improving distribution channels, doing sales services, and exploring major projects, and expanding the regional share of Sanli Lighting in Shaanxi. As a potential competitor of NVC, Jiamei and other brands, whether Sanli Lighting can tear off a piece of cake on their lips will still take time to observe.
1
South Korea's modern lighting Shaanxi sales momentum is good
Since August last year, Korea Modern Lighting Shaanxi Logistics Center was established, and a 40-square-meter specialty store was opened on the second floor of the Ming Dynasty Ming Dynasty Lighting Market in Xi'an. At the same time, all levels of Shaanxi have distribution outlets, and their products have a good sales momentum. According to Guo Yongshun, sales manager of Xi'an Liqun Industry & Trade Co., Ltd. and South Korea Modern Lighting Shaanxi Logistics Center, the quality of Korean modern lighting products is excellent, light color and after-sales service are in place. Hyundai Hyundai Lighting has established more than 20 outlets in the Shaanxi region. Basically, each prefecture-level city has a Korean modern lighting quality seller, with monthly sales of more than 200,000 yuan.
Mingpai Lighting Shaanxi Operation Center opened in Xi'an
On June 1, Zhongshan Mingpai Lighting Appliance Co., Ltd. Shaanxi Operation Center was established in Xi'an Wannian Road Northwest Lighting Market and established 63 square meters of specialty stores. According to Zheng Zihua, the person in charge of the Shaanxi Provincial Operation Center of Mingpai Lighting, Mingpai Lighting has increased its channel control and management, store management, personnel quality, service, etc. by virtue of its excellent quality, excellent after-sales service and good reputation. Standardized management has been achieved in terms of organizational structure. Up to now, Mingpai Lighting has 11 outlets in Shaanxi, and 4 of them are decorated according to the famous brand 4S. Hanzhong, Ankang, Yulin and other prefecture-level cities have set up outlets for famous lighting. The current daily sales are around 2000-5000 yuan.
Xidun Lighting enters the Shaanxi market
According to Fang Shiliang, head of Xi'an Hengrui Lighting Engineering Co., Ltd. and Xidun Lighting Shaanxi Operation Center, Xi'an Hengrui Lighting Engineering Co., Ltd. obtained the agency rights of Sidon Lighting in 2006 and renovated an 80 square meter on the third floor of the brilliance lighting market. M's specialty store, this is the first store of Xidun Lighting in Xi'an. In just one year, Xi'an Hengrui Lighting Engineering Co., Ltd. has already occupied a place in the engineering field. At present, several lighting markets and prefecture-level customers have signed up to the specialty store and started to operate. With the continuous improvement of consumers' rational consumption and the increasing awareness of brands, consumers are paying more and more attention to the reputation of brands and products in the process of purchasing products. With its strong core competitiveness, Sidon Lighting has brought its products, services and concepts to the market, and has achieved good market response and word of mouth accumulation through verification again and again.
It is understood that the brand advantage, quality advantage and cost-effective advantage of Sidon Lighting are the three "sharp blades" that shake the market. The gold content of the brand not only represents the strength of Sidon, but also enhances the trust of the market; quality is the foundation of Sidon City; excellent quality and cost performance are favored by consumers.
Sanli Lighting first set up a stronghold to attack the ancient city
Sanli Lighting Store, located in Xi'an Hardware & Electrical Lighting Wholesale Market, has just opened two or three months. According to Song Fenqin, head of Xi'an Longjing Trading Co., Ltd. and Sanli Lighting Xi'an Logistics Center, in Xi'an, Sanli Lighting Anshao manufacturers 4S store is the only one. Sanli Lighting's strategic intention in Xi'an market is also very obvious. Based on this, we will increase the development of market network channels. The focus of marketing work will be on improving distribution channels, doing sales services, and exploring major projects, and expanding the regional share of Sanli Lighting in Shaanxi. As a potential competitor of NVC, Jiamei and other brands, whether Sanli Lighting can tear off a piece of cake on their lips will still take time to observe.
1
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