Computer Market in 2011: An era of tablet

Recently, Acer, the world's second-largest computer maker, said that due to the slowing growth in the US market, China surpassed the United States in 2010 to become the world's largest personal computer market. The latest research report released on November 28 shows that in 2011 the global tablet PC sales reached 100 million units. According to industry insiders, in 2011, with the gradual increase in the impact of tablet computers, notebook computers will be greatly affected.

Will the domestic computer market continue to rebound this year? What impact does the "group debut" of tablet computers bring to traditional computers? Will the Internet market slow down? In the face of the growing number of Chinese cakes, what are the expectations and plans for domestic and foreign computer makers next year?

The strong rebound will continue to show that due to the recovery of the global economy, especially the rapid recovery of the Chinese economy, the sales volume of China’s overall computer market is likely to exceed 50 million units in 2010, compared with only 40.61 million units in 2009. .

Leung Nianjian, chairman and CEO of Microsoft Greater China, told the media a few days ago that China's personal computer market is expected to continue its rapid growth this year, with a growth rate of around 20%, with a total of 60 million units. Taiwanese manufacturers, which account for 3/4 of global computer production, will be the most direct beneficiaries.

Acer is also optimistic about the growth of the global personal computer market in 2011 and expects that non-tablet PC sales in 2010 may reach 4.11 billion units, an increase of 30%, and the fast-growing Chinese market will bear the brunt of it.

An industry expert told reporters that with the rapid development of the Internet in China in the past two to three years, computers have become an integral part of most Chinese people’s lives. And after 80 consumer groups are growing rapidly, has become the most mainstream consumer IT products. Their requirements for computer performance and appearance are more demanding and they are more frequent. In addition, the explosion of China's rural computer market brought about by the "computer to the countryside" and the launch of various brands of tablet computers are also important reasons why manufacturers are optimistic about sales volume next year.

Lenovo's domestic throne is hard to find in the international market, Hewlett-Packard with nearly 20% of the market share took the lead, but in the domestic market, the local boss Lenovo is 30% share of the market satisfactorily took the lead. The second-placed Hewlett-Packard, after a series of problems such as “screen door” and “repair door”, showed weak market performance. Market share dropped by 10 percentage points to 8.2% now. It was exceeded by Dell (9%). . The fourth-ranking Founder (5%) was transformed into Acer’s business unit in August this year, and officially announced that Acer’s (3%) rights to use the PC brand and operation rights, so that Acer has beyond the HP, Dell's strength.

Yang Yuanqing, the CEO of Lenovo Group, summed up: “Our most important strategy in China is to subdivide China into a mature market and an emerging market. In the mature market, we adopt the same safeguard strategy as the global, and we take offense in the township market. situation."

Wu Wangqing, head of Lenovo's Emerging Markets Department, also said that Lenovo occupies 40% of the rural market, accounting for 50% of all desktop sales.

Industry experts also stated that the current domestic computer market has already exhibited significant differences between urban and rural areas and geographical differences. The market of first-tier coastal cities is already approaching saturation, and there is little room for growth. However, the development of township and village markets is lagging behind. Therefore, high growth markets such as townships and towns are Competition has become the key for computer manufacturers to maintain their leading market share.

In addition, both HP and Acer said that they will launch a diversified product line next year to force the mobile phone market.

Tablet PC into the Warring States period Apple iPad's great success, so that many terminal manufacturers see the new blue ocean of the personal computer market, and in 2011 was recognized as the first year of Tablet PC. A research report released on November 28 shows that in 2011, the global tablet PC sales will reach 100 million units, while the iPad will account for 3/4.

Even so, other brands will not let the Apple family dominate. In September, Dell and Samsung respectively launched their own 7-inch Android tablet and iPad to snatch the market; in November, Acer also introduced five-inch, 7-inch, 10-inch three tablets. Domestic IT companies are also actively preparing for war. As early as June, the Patriots launched a 4 inch, 2 5 inch, 2 7 inch, a total of 5 Android Tablet PCs, Lenovo is also known for its robustness in the near future Announced that the first quarter of next year will launch a tablet called Lepad.

Relevant reports show that shipments of tablet PCs are limited by the limited supply of screens, the late launch of terminals, low domestic promotional efforts, and low awareness of users. However, with the demand of consumers for large-screen mobile terminals, Android, meego, windows, RIM and many other systems have emerged. In 2011, China’s tablet PCs will show a rapid growth trend and are expected to reach 4.5 million units.

The emergence of tablet computers is a strong squeeze for netbooks with similar functions. According to the survey, 44% of iPad buyers said that they bought tablet computers in place of netbooks or laptops in the regions that have already been sold. From the perspective of sales figures, Apple announced that iPads will be available for sale starting in January. The growth rate has been falling all the way.

"With the increasing influence of tablet computers, ordinary notebooks have also been affected." "The iPad and other tablet PCs caused some consumers to postpone the purchase of laptops, causing consumers to hesitate and dragging down the sales of laptops. Although tablet computers will not replace notebook computers, they will be replaced by tablet PCs such as the iPad." It affected sales in many ways.” Citigroup expects sales of tablet computers to reach 35 million units, which will lead to a decline in PC sales of 11 million units.

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