On July 1, Yingsheng Lighting Co., Ltd. opened its doors in agitation. The slogan “Gathering the world's top famous lamps to create the perfect home for you†is very exciting in the accompaniment of the march. According to Lin Guangquan, general manager of Yingsheng Lighting, Yingyin Lighting Store is the largest lighting store in Dongguan Houjie, and it is one of the best in Dongguan.
Store: beautiful environment, complete products
At the entrance of the store, government departments (such as the Public Security Bureau, the transportation department, etc.) and the congratulations plaques of various enterprises (such as Jiamei, Haohao, Yudi, etc.) are displayed. One piece after another, the "passenger flow like a cloud" and the on-site door-to-door are in harmony. Under the rendering of music, guests and employees are in high spirits and walk lightly, and the atmosphere of the entire store is warm and enthusiastic.
Each lamp in the store is personally selected by Lin. The interior decoration is matched with various lightings. The lighting is extremely elegant, and the store environment is beautiful and comfortable. The first floor mainly displays modern chandeliers with different shapes, and the crystal lamp is the protagonist. The second floor product line is complete, both Chinese style retro products and anime cartoon lighting; both colorful and modern dining chandeliers, as well as crystal clear and return to natural glass lights; both elegant and generous ceiling lamps, but also graceful and exquisite wall lamp. No matter which kind of product, its production process and light effect are very impressive. Many customers appreciate it one by one in the store, and they love it for a long time.
Advantages: taking advantage of time, location, people and
Choosing in Houjie and choosing to open the business at this time can be said to have taken advantage of all aspects, thus showing the wise and decisive decision-makers.
With the rapid development of the industry, the daily living environment is constantly improving. People pay more and more attention to the expenditure of spiritual consumer goods. The home lighting market, which is closely related to people's lives, has never been wider. Therefore, the opening of Yingsheng conforms to the development trend of the times.
Houli Town, Dongguan City, China's furniture capital, the location of Yingyin's store, has a very strategic significance, because the place is closest to the home market, with home lighting to match the furniture to improve the regional home market, Can effectively make up for the market vacancies in the area, the market prospects are unlimited. Therefore, the opening of Yingsheng is also in line with the law of the market economy.
Renhe and Yingsheng Lighting was formerly known as Yingsheng Motorcycle Sales Co., Ltd., which has formed a good reputation and credibility in the local and surrounding areas. Last year, it responded to the call of the municipal government to sell motorcycles to lighting sales, which is for the transformation. Yingsheng lighting has advantages and disadvantages. First of all, the senior leadership management experience is rich, the perspective is broad, and the market has a unique vision. It is not limited to the lighting industry. Secondly, the good reputation of the early Yingsheng motorcycle has accumulated many brand resources, such as popularity and reputation, for today's Yingsheng lighting. In the end, Yingsheng developed a lot of network resources in the early stage of Houjie, paving the way for the development of Yingying after the transformation. In addition, before the opening of the business, Yingsheng has already published a heroic post, recruiting a large number of talents to join, and now the sound of Yingying can be described as talented.
Prospects: unlimited planning and pragmatic potential
At present, Yingsheng Lighting has a business area of ​​nearly 3,000 square meters, and chooses to operate more than 60 well-known professional lighting brands. It will display more than 10,000 styles in succession. Among them, the special sales area includes Aike Shidun, Yudi Lighting, Haohao Lighting, and Aihua. Puglia, Sanxiong? Aurora, Jiamei, Minnie, Philips, Panasonic, Shengqiu, etc., suitable for all levels of consumer groups. Yingsheng Lighting is positioned in the middle, middle and high-end brands, mainly focusing on overall home lighting, commercial engineering lighting and outdoor engineering lighting.
According to Mr. Lin, before the store opened, there were already tens of thousands of orders. With this trend going, the goal of Yingsheng Lighting to create the largest and most professional lighting store in Dongguan will be realized soon. For the vision planning, Chen Dezhi, executive director of Yingsheng Lighting, mentioned in his opening speech that Yingying will further enrich the product line in the future; in terms of marketing strategy, Chairman Wang Zhibiao has formulated a more ambitious strategic goal, in the big investment, big action In the big marketing concept, satisfying demand is instinct, creating demand is the ability; implementing the clear price, honest and trustworthy, multi-sale, low-profit business mode, breaking the lighting industry has always been high price, high discount, high profit Sales methods to better serve consumers, so that more and more consumers buy fluorescent lighting.
1
Jingkesai Electric Co., Ltd. , http://www.hobaoelec.com