——Immediately discuss the 2008 town of two towns in 2008. The town will hold two light fairs every year. This news has attracted the attention of enterprises, distributors and the whole industry. Some people think that this move will help enterprises to demonstrate their strength and seize business opportunities. Others believe that this will weaken the brand charm of the Expo and allow companies to cope with it. Let's listen to what companies and industry associations think about the two towns holding two lights exhibitions a year.
Supporter
More to accumulate experience
Lei Liming, General Manager of Dianmen Lighting Factory, Guzhen Town, Zhongshan City
Of course, the more the exhibition, the better. As long as the time is right and the location is reasonable, we will all participate. Holding a light fair in the ancient town, it is suitable for local enterprises and saves a lot of participation costs. Enterprises participate in the exhibition mainly to expand the business and let customers place orders. The investment cost does not exceed 100,000, but as long as it is participated, it will definitely not lose money. We will consider participating next year.
As far as the situation in previous years is concerned, I personally have little confidence in the Fair. One reason is that the promotion is weak and does not attract more buyers. One is the poor trade atmosphere, such as the security issues during the exhibition, as well as environmental facilities. The venue is too hot. Many merchants are not interested to sit down and talk. Business, and the environment in Hong Kong is much better. Many European customers like to be there.
Despite the unsatisfactory lighting fairs in the past, I will still support two sessions a year, because this is a local sales promotion. It is helpful to improve the lighting brand of Guzhen, and only if it is more, can we accumulate experience. Lessons learned, familiar with the relevant operations will be better and better.
Promotion is the focus
Zhongshan Aoqi Lighting General Manager Yuan Zeheng
I think that it is feasible for the two towns to run two lighting fairs a year, and it is better than the first one. The exhibition will certainly be better and better. In general, the popularity of the Guzhen Light Fair is still not very high. To attract buyers, it is necessary to increase publicity and promotion. The organizers need to lower their posture and do more practical things. It is not enough to rely on some preferential policies. We must also make efforts in publicity and promotion, and increase capital investment to try our best to attract customers.
In normal times, companies can use personal relationships to let merchants come to visit through the store, but the power of the exhibition can attract more business customers. Enterprises participate in the exhibition in order to capture business opportunities. If the effect is good, they are not too concerned about the cost. When exhibiting at the exhibition, the company will make appropriate adjustments to product positioning, model, etc., and launch new products in a timely manner. As long as it is inexpensive, attracting buyers is no problem, but if it can not bring surprises to the business, it will be difficult. Attract them to come back. The launch of two lighting fairs can also encourage enterprises to increase research and development, promote new products, and gain greater business opportunities for faster development.
I am in the old town, and of course I hope that the local area will develop rapidly. During the Expo, you can also bring development opportunities to other industries in the ancient town, such as hotels, restaurants, transportation, etc. During the period, the rise in house prices is also a normal phenomenon. However, these related supporting facilities and services must be done well, otherwise it will make a bad impression on the merchants who come to visit, and may not come to the next time after coming.
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