Foshan Lighting Zhongxincai: Building China Light King

Zhong Xincai just came back from Canada for more than ten days. When the time difference has not been reversed, he rushed to the company. In the morning, he signed a basket of reimbursement orders. In the afternoon, he was interviewed by reporters. He said that he did not go for more than ten days. Gaoming Industrial Zone, anxious

As the chairman and general manager of Foshan Lighting, Zhong Xincai has two characteristics that are widely spread by the outside world. One is diligence, and it is called “solitude” in Guangdong. Even if the company spends two yuan to buy a ballpoint pen, Chairman of the Board of Directors It must also be approved in person. Although diligence is the virtue of the Chinese nation, the "legends" about Zhong Zongchang searching for valuables in the garbage bins of the workshops occurred in the economically developed Guangdong, and still happened to the boss of a powerful company. The outside world is deeply unbelievable; another feature of the clock is the workaholic. Zhong Xincai is not jealous of these external evaluations. When the reporter asked him as an entrepreneur and he believed that the biggest advantage was, he answered the love of the factory, the diligence to set up factories, and personal management. It is said that most of the time in the day, the clock is transferred in various workshops. He said, "This is very difficult for the general boss."

Site management became the killer of the clock

What has been difficult for others to do, Zhong Xincai has persisted for nearly 30 years, so Foshan Lighting has advantages that other companies do not have, even industry giants such as Osram and Phillips are hard to find. The biggest advantage is the sales profit margin far beyond the industry average. According to statistics from the lighting industry, the industry's average gross profit margin is 13%, while Foshan Lighting has achieved an amazing 30%. This amazing profit margin has made Foshan Lighting a core competitiveness in the fierce market competition. Foshan Lighting's Dong Mi Lin Huihui once proudly told reporters: Foshan Lighting has a sales income of 1.2 billion yuan a year, and profits of more than 200 million. Some foreign companies sell 800 million yuan a year in China, but the profits are only tens of millions.

What is the secret of Zhong Xincai’s success? Facing the reporter, Zhong first revealed the theoretical background of his long-term in-depth cooperation with the workers. He said that Osram and some investment funds have recognized our management and believe that the management of Foshan Lighting is very detailed. I think that if enterprises want to do a good job, they must go deep into the whole day and conduct on-site management. Only when you go deeper can you understand the company, master the situation, and assist in the on-site management. Good on-site management can bring immeasurable effects on material consumption, product quality improvement, personnel quality improvement, and cost reduction. Secondly, through on-site management, we can find out what needs to be adhered to in the future development of the company and the problems that need to be solved, and remove unnecessary things. Furthermore, through the on-site management, you can also find loopholes in the production process. "So some leaders, including Mao Zedong, have to go on a regular inspection in the past, which is the truth." Zhong Xiaodao.

When talking about on-site management, Zhong Xincai is constantly talking. He said that for the existing managers, the key to perfecting enterprises is to select talents. Enterprises need to use talents with both ability and political integrity, that is, they can endure hardships and can experience each other. In order to lead a group of people to work hard, this kind of person can only find out when they go deeper and promote it, and constantly inject fresh blood into the enterprise.

As I walked into the workshop for a long time, I rarely saw the letter of Zhong Xincai's suit, and the image of the imposing manner, he laughed, the workshop was full of steam, the workers were sweating, and you are not dressed as well. However, like the public image of Foshan Lighting's return to shareholders, Zhong Xincai did not forget the whole hair and collar when he saw the lens of our photojournalist, leaving a smile to the camera.

Seventeen institutions compete for the mystery

What is the value of Zhong Xincai's value for Foshan Lighting? There is a story that makes a vivid interpretation. It is said that in the past two years, when the Foshan State-owned Assets Supervision and Administration Commission was preparing to transfer the state-owned shares held by the hands, 17 foreign investment funds, domestic famous home appliance companies and peer giants like Osram came to bid, and they all would retain Zhong Xincai as an exception. One of the conditions for negotiation.

Why is Zhong Xincai so valuable? Most people know that Foshan Lighting is a "child" with a big hand. Since 1979, when he moved from the position of deputy director to the top leader, Zhong Xincai, who is at the helm, has been doing it for nearly 30 years. Along with Foshan Lighting, a small factory with a number of 500 people and hundreds of thousands of profits jumped to the status of "China Light King", and Zhong himself entered the year of the flower from the strong years of the years. Foshan's lighting management concept and operation style have been deeply branded by Zhong Xincai. For the Foshan lighting that is heading for the largest lighting company in Southeast Asia, it is undoubtedly a beacon. When the reporter asked Zhong Xincai for such an external evaluation, he said modestly: "Who is the earth not turning?" However, as the outside world knows the value of Zhong Xincai, he also knows his value and ability. "Our company's sales profit margin is higher, which they can't do."

In fact, Osram has had a ten-year history of cooperation with Foshan Lighting, such as OEM production, Foshan Lighting has been cooperating with Osram, Foshan Lighting has more than 2 yuan for one light bulb, and Osram has sold for 11 yuan, but Osram The cost of producing more than 5 yuan is also the same as selling 11 yuan. The advantage of Foshan Lighting is reflected in the management advantages of Zhong Xincai.

Some people say that some of the 17 institutions that want to acquire shares, such as Osram, have proposed to leave Zhong Xincai. They are afraid that Zhongxin will go out and set up another hill to compete with Foshan Lighting. Everyone knows that it is a difficult opponent. Zhong Xincai knows more about the reasons and duties of his stay than others. He said that as a partner for more than ten years, Osram Yuchang has also seen the development of Foshan Lighting for many years and saw the achievements of Foshan Lighting led by me. On the one hand, they are more reassured about my management. Foshan Lighting has a clear financial account in the past few years. The third one is that after the equity transfer, it is necessary to work hard in the culture and need to work hard on the docking of management thinking. I hope to stay in office. In the past few years, the management model between China and the West has been integrated smoothly.

Although the equity transfer went out, Zhong Xincai still assumed the responsibility of acting as the legal representative of the chairman. Some people were surprised by this arrangement. He smiled and said that the boss of Youchang has a 10% stake. He was originally qualified to be the chairman, but he said that he would rather enjoy the dividend, and if there is a problem in the future, he will also bear legal responsibility as a legal representative. .

In this way, the chairman of Foshan Lighting certainly fell on the head of Zhong Xincai. The people in the company said that Zhong Xincai’s chairman at this time is more pressured than the chairman of the past ten years. The burden is even heavier. Why, the last class of Gang’s Zhongxin told reporters: “Since managing the business, I’m in my heart. I am very clear about what level and what the company is going to achieve, but I can't do it with the remote control. What should I do if I have a problem? Say sorry, don't do it? The impact has already come out. You are still a legal person. The representative must bear the responsibility. So since I think that my health is good, let me continue to do it. Even if I do one day, I will also play the role of defending the factory door, manage the factory and do the factory well."

Although the company has been restructured for more than ten years, Zhong Xincai is habitually referred to as the "factory" for the companies he controls.


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