Guodian South: how the industry veterans break through

Talent realizes leapfrogging "fission"

In the past two years, Guodian South has achieved rapid and leap-forward development. The growth rate of key indicators such as orders and output value has exceeded 200%. In 2009, orders for nearly 100 million yuan were realized and the output value was approximately 70 million yuan. In 2010, it is expected to realize ordering and production value. The same ratio has a greater breakthrough, the company's frequency conversion business has occupied a certain share in the country.

Grasping the historical opportunity of building a strong smart grid and developing a low-carbon economy, combined with its own technical expertise, after the Guodian South has been upgraded to a second-tier unit of the group company in 2010, it has determined that “two-wheel drive, three pillars, innovation management, and leapfrogging Develop a new development strategy: Guodian South will quickly build the pillar industries of power automation, new energy, energy conservation and emission reduction, and intelligent primary equipment in the future, and develop it into a combination of strong and weak electricity, and provide professional services for low-carbon economy. The solution automation specialist company formed the China (Nanjing) Electric Power Automation Industrial Park (Headquarters) as the leader, outside Guodian Nanzi (Jiangning) Hi-tech Park, Guodian Nanzi (Pukou) Hi-tech Park, and Guodian Nanzi (Yangzhou) ) The four major campuses of the Smart Grid Industry Park echo the trend.

At the same time, Guodian South has formed the strategic goal of “8661”: by 2013, it will achieve orders of 8 billion yuan, sales revenue of 6 billion yuan, total profit of 600 million yuan, and return on net assets of 10%. According to the research report of Orient Securities, it is expected that the power automation business will achieve orders of 4 billion yuan, new energy and energy-saving emission reduction products will reach 3 billion yuan, and smart primary equipment will achieve 1 billion yuan. It is not difficult to discover the important position of its new energy and energy saving and emission reduction businesses.

In fact, Guodian South has achieved the integration and integration of listed companies and Nanzi General Factory since the successful private placement in January 2008, and further strengthened scientific and technological innovation, improved product quality, unified branding, and unified production, enabling the company to enter new markets. The rapid development stage.

How will the high voltage frequency conversion of South China Power South maintain high growth?

Zhang Guoxin, general manager of Guodian South, told the reporter: "High-voltage inverter is a technology-intensive industry, and talent determines the success or failure of product development."

To this end, Guodian South has formulated a talent introduction policy, established a talent development channel, designed a more competitive compensation and performance system, and further improved the company's organizational structure, human resources management system, and scientific and effective incentive mechanisms, and specially formulated for R&D personnel. A series of policies such as research and development reward awards and purchase car purchase subsidies ensure the enthusiasm of R&D personnel. "Over the years, the turnover rate of the company's employees is below 5%, and the turnover rate of core employees and senior management is basically zero." With regard to this, Zhang Guoxin is quite proud.

At the same time, the company will also vigorously expand the wind power converter market with a strong talent base. "As a leading company in the power automation industry, there is no doubt that the company owns and reserves a large number of technical patents and professionals in the power automation industry. Wind power converters are an important part of wind power automation. Wind power automation is the main future of Guodian South from the new energy company. One of the businesses is also the focus of research and development of the State Power South, and has formed a series of products such as wind power converters and wind power plant automation integration monitoring system,” said Zhang Guoxin.

Contract energy management "postfire"

Contract energy management is a new energy service model that has emerged in Western developed countries since the 1970s. This has led to the birth of a third-party energy-saving services industry, contract energy services. At present, more than 40 countries in the world have actively promoted it as an important industry to improve energy efficiency.

In our country, although contract energy management has just started, it has shown vigorous vitality. On April 2nd, the General Office of the State Council forwarded the Notice of the State Development and Reform Commission and Other Departments on Accelerating the Implementation of Contract Energy Management to Promote the Development of Energy-Saving Service Industry. This was jointly proposed by the National Development and Reform Commission, the Ministry of Finance, the People's Bank of China, and the State Administration of Taxation. The important documents issued after the approval of the State Council; on June 3, the Ministry of Finance and the National Development and Reform Commission jointly issued the Interim Measures for the Administration of Financial Incentive Funds for Contract Energy Management.... The State has closely introduced the fiscal policy for energy-saving and emission reduction projects. It indicates that the contract energy management method will become one of the important means for the country to implement the effect of energy conservation and emission reduction in the near future.

For contract energy management, Guodian Nanzi New Energy Technology Co., Ltd., as the development platform for Guodian South from the specialization of energy saving and emission reduction and new energy, will participate in the contract energy management project to some extent. It is reported that the company is a wholly-owned subsidiary of Guodian South which has a core independent intellectual property right established at the beginning of this year in accordance with the overall development strategy of “three pillars”.

"New Energy Technology Co., Ltd. relies on the country's vigorous development of low-carbon economy in the industrial background, to promote energy-saving emission reduction work for the company's strategic objectives; to power electronic technology, automatic control technology as the core; to wind power, solar energy, nuclear power and other new energy fields Control and general contracting, thermal power, frequency conversion of industrial and mining enterprises, dust removal and other energy-saving emission reduction products and technical services are the development direction of high-tech companies.” Guodian South has been positioned as such.

It is reported that New Energy Technology Co., Ltd. has a leading position in domestic high-voltage high-power frequency conversion speed control automatic control and electrostatic precipitator body and power control device products, technical solutions and other fields, and its products and services are sold to China, Southeast Asia and other market areas. The company actively participates in the field of new energy technologies, relying on the deep technology accumulation of Guodian South in the power industry, closely following the national policy guidance and market demand, and intensifying the research and development of new products. In the wind power control system, simulation system, wind power, solar energy inverter control System and monitoring systems, as well as wind power, solar energy general contracting technology and other aspects to provide an overall solution. Through continuously strengthening the core competitiveness of products and services, the company strives to occupy a market high in the new energy industry.

Low price competition, who will pay the bill?

In the early years, the domestic high-voltage inverter market was occupied by foreign brands, and the prices remained high. In recent years, due to increased investment by many domestic enterprises, high-voltage inverter products have been developed and applied in the market, directly resulting in market Vicious competition, and cause the decline of product quality.

“Because high-voltage inverters are generally used in very critical areas, if high-voltage inverters fail, the losses to users may be enormous, so its reliability is the place we have always paid attention to, and it is also where we spend the most energy. Zhang Guoxin said.

To this end, Guodian South has invested RMB 10 million to establish a 2000kW full-load test system that can simulate full-load range testing of various conditions on site before the equipment is shipped. These measures effectively ensure the quality of the product.

At the same time, with the advantage of China Huadian Group, Guodian South High-voltage Inverter was closely integrated with the power plant users at the beginning of development. Based on the actual situation of users and on-site operation for more than two years, a number of designs were targeted. Sexual adjustment will effectively improve the reliability of the system. After the successful application of the power industry, the high-voltage inverters of the State Power South have entered various fields such as metallurgy and municipalities, meeting the special requirements of different users, and have achieved successful applications in many industries.

However, during the interview, Guodian Nan, general manager of New Energy Technology Co., Ltd. Zhang Yancang reluctantly said to reporters: "At this stage, the frequency inverter industry is fiercely competitive and prices continue to decline sharply. Low prices will inevitably bring about low quality, and then cause users' safety in production. We have done a lot of basic work on product technical performance, production mode, and personnel skills while ensuring the quality of our products, and we have improved our overall competitiveness. Although we are able to adapt to the market conditions, we still hope that we will be in charge with the industry authorities. We will standardize market competition and eliminate low-quality and low-quality products, thus fundamentally guaranteeing the interests of users."

It is reported that new energy, energy saving and emission reduction are an important part of Guodian South's development model of “three pillars”, namely, power automation, new energy, energy saving and emission reduction, and intelligent primary equipment are the pillar industries for the future development of the company. High-voltage frequency conversion is also The basis for the development of power electronics technology. Guodian South will invest more in high-voltage inverters to create high-performance, high-reliability products.

In this regard, the Orient Securities research report believes that: New energy and energy-saving emission reduction specialty, is expected that the annual (2010) orders to reach more than 220 million yuan, the new business may seem new, in fact, the company has many years of technical reserves and talent reserves. Under the new affiliate structure, potential has been brought into play and is expected to become an important growth point in the future.

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