In contrast to marketing

A few days ago he had a business trip to Chengdu and took time to revisit the Wuhou Temple of Zhuge Liang. In fact, the well-known Wuhou Temple Scenic Area, strictly speaking, includes Liu Bei’s Han Zhaolie Temple—Liu Bei’s Lingling Huiling, and Zhuge Liang’s Wuhou Temple constitutes a scenic spot. It is the only monk’s temple in China. Just because Zhuge Liang's folk image in the Han Dynasty (now Sichuan region) is very good, folk is generally referred to here as Wuhouluo. Under the careful explanation of the tour guides, I was already familiar with the history of the three countries. I once again immersed myself in the scenes of the Three Kingdoms 1800 years ago and savored Zhuge Liang, a politician with a rare history and history. At the same time, they again reviewed Liu Bei and Zhuge Liang, the rare monarchs who lived through the ages, and realized the “new marketing” of the two heroic heroes 1800 years ago.

Zhuge Liang, a monk, is a legendary historical figure known to Chinese society. Historically, Zhuge Liang was a rare politician. Since he was 27 years old and he was sitting in Wolongzhong and was invited by Liu Beisan and Gu Mao, in the war-torn era of warlords, Liu Bei, with a unique vision, suggested that Liu Bei should temporarily leave the crowd to compete with the Central Plains. Jingzhou was home, then took Yizhou as a tripartite position, and then took the Central Plains, and helped Liu Bei to drift from place to place, baseless, and three-fold to establish his own foundation. Thanks to Zhuge Liang’s outstanding political strategy and Luo Guanzhong’s admiration of him in The Romance of the Three Kingdoms, many myths and folk legends that were not recorded in the historical records were automatically added to Zhuge Liang’s body, from borrowing Dongfeng to the Eight Diagrams to The empty city plan then went to the wooden cows, so that Zhuge Liang's folk image, by the politicians have become a gods machine to calculate the "Gods", Wuhou Fu was also enshrined by the world. Liu Bei did not make much concessions. Originally a young Tuotuo who sold straw mats was afflicted with chagrin. After Taoyuan Sanyiyi Guan Yu and Zhang Fei, he began his entrepreneurial journey to the emperors. Although it established the Shu Han regime, There is no unified world, but its entrepreneurial process is similar to Liu Bang and Zhu Yuanzhang, and it is also a rare civilian emperor in China. What is even more commendable is that in the era of the Three Kingdoms, the Suihan regime has the smallest land, the smallest population, and the shortest regime. However, most people regard the Suihan as an orthodox, and regard Wei, the nation's largest and most populous country, as the tyranny of Suihan. If we look at marketing strategies, Liu Bei's marketing strategy is obviously higher than that of Cao Wei, and there is a higher private brand image.

A closer look at Liu Bei and Zhuge Liang, the kings and ministers, actually has many things worthy of us to learn and emulate. In addition to the well-known corporal Liu Beili, the three philosophers, Zhuge Liang, and Zhuge Liang’s exhaustion and death, Liu Ge and Liu Chan have been dedicated to help Liu Bei. Liu Bei’s dialogue with Pang Tong before entering Sichuan seems to explain another new marketing method. It is worth sharing learning.

When Liu Bei listens to Zhuge Liang's proposal and prepares to enter Yizhou, he will inevitably struggle between morality and interests. Pang Tong kept saying that he persuaded Liu Bei to consider the reality and attack Yizhou to obtain three-point capital. And Liu Bei’s answer is actually a new marketing method of “comparative marketing”. Liu Bei answered Pang Tong and said: “Cao Cao is not in line with me at present, so Cao Cao is harsh on his subordinates and I am generous with his subordinates. Cao Cao is fierce to the people and I am kind to the people. Cao Cao is deceitful and I am faithful to everything. Everything is the opposite of Cao Cao. , there will be opportunities for success." Liu Bei's "everything is opposite to Cao Cao," is actually the strategy of the current competitors in the current marketing strategy, the implementation of differentiated "comparative marketing" to highlight their own brand characteristics, and then further established Your own brand height.

One hundred years ago, the painter Picasso deliberately changed his painting style from "painting is like" to a completely different abstract style and formed a painting style "painting is difficult to read". The status of his own master of abstract paintings. And Google, a well-known search engine, offers hundreds of service projects on the homepage compared to Yahoo, and only launches individual search services. It also uses extreme differentiation to highlight its own brand features and heights through “comparative marketing”. Similarly, compared to the formal and professional image of Microsoft, Apple's "innovation and fun" positioning, is also the formation of extreme differences with market leaders, highlighting its own brand characteristics of "comparative marketing."

Marketing planning is like the practice of word learning, and it must go through three processes of “keeping, breaking, and standing”. In the early stage, we could not help the leaders of the division and law cases, learn the strategies and plans of successful people, and then try to make more breakthroughs, even challenge the rules of the leader's game, and finally we can break through all the restrictions and form our own style and strategy. "Comparative marketing" can be said to be a new marketing method that succeeds after "preserving, breaking, and establishing".

Marketing strategies are ever-changing, but as Comrade Xiaoping said, "black cats and white cats are good cats who can catch mice." As long as they can achieve the best marketing results and create good results, they are successful new marketing!