In 2016, it was a year of vigorous development of Internet TV. Ovid Cloud Network data shows that the retail sales volume of color TV in 2016 was 50.89 million units, an increase of 7.8% over the same period of last year, and the sales volume of Internet TV exceeded 42 million units, accounting for 83%; by 2017, the penetration rate of Internet TV will reach 88%, nearly 90% of users will choose Internet TV. In this context, in addition to the Internet TV brands, some traditional TV brands have begun to be deployed in the smart TV market. The smart TV products on the market are dazzling, and consumer demand is gradually diversified. How to choose one? Taiwan's right smart TV products have become a hot topic of today's consumer TVs.
Some industry experts believe that in the past traditional television era, there was a shortage of content resources and the source of the programs was not clear enough. Users often paid more attention to factors such as appearance, price, brand, and picture quality, and summed up the three treasures for television: appearance, price and painting. Quality; and with the penetration rate of Internet TV dramatically increased, Internet TV has won the favor of more and more consumers with its rich video resources and Internet services, and the standard for measuring the merits of a TV is also from the appearance, price, The picture quality has changed from content to experience, and the standard for consumers to purchase TV has also undergone fundamental changes. In the Internet age, users will pay more attention to the compliance, security, and exclusivity of content resources, as well as the convenient, simple, clear, and smooth control experience for users to purchase TVs. It will be summarized as a new “view†TV purchase Sambo – a license. , system and content. So, how do users choose the license, content and system? Let's take a closer look at the following.
The license is the basis
At present, there are seven companies that hold Internet TV licenses. TV manufacturers must cooperate with licensees before they can launch products such as Internet TV and Internet set-top boxes. With the escort of licenses, the content resources of Internet TV are more compliant, safe, and reliable. The development of the Internet TV industry will be more standardized and market-oriented. .
"Lastly" LeTV's "Courtesing" CIBN license for many years is the best proof of market standardization, which also reflects the fact that Internet TV brands with copyright advantages and health services will get more long-term development. When it comes to the advantages of licensing and the standardization of the market, it is imperative to mention backing CIBN licensees and having a “state-owned assets backgroundâ€. As the first licensee to do the hardware of smart terminal brand, the look of wearing the aura of the license still depends on the unique advantages of CIBN Internet TV platform compliance content, genuine resources and the deep integration of video content over the years. Accumulation, for users to create PB massive comprehensive video content service platform. Seeing still plays the role of CIBN Internet TV ecology "terminal export". The licensee's hardware can not only make the smart TV market more standardized, but also has the most direct and practical advantages for users in terms of content integration.
Content is the core
Licensing is the basis. Then, who should be selected for the seven Internet service television licenses in China? For users, they understand the content advantages of their respective licensees, and they are also helpful in the choice of television. The TV advantage in the future is news and education content, but variety shows are not high in ratings; BesTV has resources such as cinema, sports, cinema, etc., but the content of the elderly needs to be strengthened; the content of TV China TV covers more audiences; Galaxy (GITV) has more entertainment content and is suitable for young audiences; connected Octagon Cloud focuses on the content of movies and TV series; Mango TV has strong variety content; and CIBN Internet TV content providers mainly include BesTV, ICNTV, iQiyi, PPTV, and DOX. Visual, Chinese Food Channel, TD, Xiangjiang Culture, CRIENGLISH, Tiantong, Jiangtong Animation, Xuesi Online School, etc., covering news, film and television, open class, life, parent-child, and other aspects, covering a wider audience.
From this it can be seen that the content resources have also become the core of the major licensees. Especially in today's major major brands hardware differences have been basically small, the content has also become the Internet TV industry, the major brands of "cake"; However, due to the homogenization of Internet content on the Internet is extremely serious, It is often difficult to become competitive; not long ago, Alibaba and Mango TV heavily cooperated, music video frequency purchase of major event copyright, Xiaomi video also reached strategic cooperation with several major online video platforms with exclusive copyright, etc. A series of industry trends indicate that the future How to use unique incremental content for differentiated competition will be an important issue for the Internet TV industry. Among the major licensees, CIBN released its content strategy for 2017 at the end of 2016. The advantages of the content strategy are even more prominent. It is understood that in 2017, CIBN Internet TV will create TV broadcasts for large-screen, online drama, and film and television works on the big screen side. Distribution platform, by then, hundreds of works will be on the line, in addition, CIBN Internet TV plans to participate in ten co-produced films, television dramas, integrated or participated in one hundred network drama, net. According to the 2017 content strategy plan released by CIBN Internet TV, relying on CIBN Internet TV on the content platform will still have a bigger perspective on incremental content in 2017.
System is the key
For smart TV products, the operating system directly affects the quality of the user experience; mainstream Internet TVs in the market are often directly embedded in the TV "Android system", and how to highlight itself in the control system of the user experience lifeblood. The strength of innovation and technological advantages have become the key to the competition of major brands. As early as in 2013, SARFT in order to unify system standards and software applications, facilitated the supervision of relevant departments on the content of Internet TV, and independently developed TVOS system. Afterwards, it comprehensively optimized and upgraded on this basis, and launched a new generation of smart TVs. Operating system TVOS2.0. Immediately afterwards, in 2016, the national team’s origins were responsible for industrial responsibility and industry missions, giving full play to its technological innovations in soft power, and launching the first independently researched and developed Internet based on TVOS 2.0 in China’s Internet TV field. TV integrated service solution - CAN UI smart TV system, which not only maintains the TVOS system's good security and convenient and easy-to-use features, but also promotes the popularity of the TVOS-led TVOS autonomous smart TV system for the smart TV industry. Healthy, orderly and win-win development has played an important role in demonstration.
Taking the CAN UI smart TV system as an example, it adopts an autonomous UI engine, creates a unique "Cross-shuttle" architecture layout, uses a media-oriented presentation form, and adopts a full visual design and a personalized layout to integrate the deeper artificial intelligence speech engine. ,, To achieve thousands of thousands of intelligent, personalized, all ages. In the future, users will have higher and higher demands for televisions to control the system. Users with features such as easy operation, clear interface, accurate big data recommendation, and strong interaction will be more popular. The experience of smart TV systems will also become a key point in the competition of the Internet TV industry.
Conclusion: With the development of Internet TV, consumers have put forward new requirements for the new “TV†TV Sambo-license, system and content based on the three options of TV appearance, price, and brand, and the major brands All of them are also making efforts in these areas; manufacturers have all realized that the new “view†TV Sambo will become an important factor in the choice of consumers in the Internet market in the future; and they will have their own licenses, systems, and content. The brand with its own advantages will naturally open up the market more deeply with the change of user selection criteria and win more consumers in the fierce market competition.
The license is the basis
"Lastly" LeTV's "Courtesing" CIBN license for many years is the best proof of market standardization, which also reflects the fact that Internet TV brands with copyright advantages and health services will get more long-term development. When it comes to the advantages of licensing and the standardization of the market, it is imperative to mention backing CIBN licensees and having a “state-owned assets backgroundâ€. As the first licensee to do the hardware of smart terminal brand, the look of wearing the aura of the license still depends on the unique advantages of CIBN Internet TV platform compliance content, genuine resources and the deep integration of video content over the years. Accumulation, for users to create PB massive comprehensive video content service platform. Seeing still plays the role of CIBN Internet TV ecology "terminal export". The licensee's hardware can not only make the smart TV market more standardized, but also has the most direct and practical advantages for users in terms of content integration.
Content is the core
From this it can be seen that the content resources have also become the core of the major licensees. Especially in today's major major brands hardware differences have been basically small, the content has also become the Internet TV industry, the major brands of "cake"; However, due to the homogenization of Internet content on the Internet is extremely serious, It is often difficult to become competitive; not long ago, Alibaba and Mango TV heavily cooperated, music video frequency purchase of major event copyright, Xiaomi video also reached strategic cooperation with several major online video platforms with exclusive copyright, etc. A series of industry trends indicate that the future How to use unique incremental content for differentiated competition will be an important issue for the Internet TV industry. Among the major licensees, CIBN released its content strategy for 2017 at the end of 2016. The advantages of the content strategy are even more prominent. It is understood that in 2017, CIBN Internet TV will create TV broadcasts for large-screen, online drama, and film and television works on the big screen side. Distribution platform, by then, hundreds of works will be on the line, in addition, CIBN Internet TV plans to participate in ten co-produced films, television dramas, integrated or participated in one hundred network drama, net. According to the 2017 content strategy plan released by CIBN Internet TV, relying on CIBN Internet TV on the content platform will still have a bigger perspective on incremental content in 2017.
System is the key
Taking the CAN UI smart TV system as an example, it adopts an autonomous UI engine, creates a unique "Cross-shuttle" architecture layout, uses a media-oriented presentation form, and adopts a full visual design and a personalized layout to integrate the deeper artificial intelligence speech engine. ,, To achieve thousands of thousands of intelligent, personalized, all ages. In the future, users will have higher and higher demands for televisions to control the system. Users with features such as easy operation, clear interface, accurate big data recommendation, and strong interaction will be more popular. The experience of smart TV systems will also become a key point in the competition of the Internet TV industry.
Conclusion: With the development of Internet TV, consumers have put forward new requirements for the new “TV†TV Sambo-license, system and content based on the three options of TV appearance, price, and brand, and the major brands All of them are also making efforts in these areas; manufacturers have all realized that the new “view†TV Sambo will become an important factor in the choice of consumers in the Internet market in the future; and they will have their own licenses, systems, and content. The brand with its own advantages will naturally open up the market more deeply with the change of user selection criteria and win more consumers in the fierce market competition.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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