iPad 2 licensed low-priced listings to combat stocks

The iPad, which has made many "fruit powders" eagerly awaited, was finally listed in the Mainland on the 2nd. "IT Times" reporters visited the Shanghai market and learned that the iPad 2 did not adopt a "hunger marketing" approach, but it still caused a buying frenzy. The listing of licensed goods has caused the previously-stocked merchants to suffer losses. They want to sell goods out of stock, and they have the opportunity to “ship out” at high prices and reduce losses.

Shuipian waits for opportunity to "sell"

App Store is crowded with people in Pudong, and the front desk of iPhone, iPad 2, iPod, and Mac is full of people. Not far from the entrance, the staff is explaining the use of the iPad 2 to consumers in detail, and the crowd at the check-out counter has already reached the exit staircase.

The reporter saw at the scene that the white iPad 2 is more popular with consumers, of which the 16G white version is more sought after. It is understood that after launching the first day of launch two hours later, the 16G white version iPad 2 sold out, and some consumers can only switch to buy black or white high allocation.

The price is 300 yuan lower than the generation of iPad, and it is an open supply, which has an impact on the parallel market. After visiting the Xujiahui Pacific Computer Mall, the reporter found that the price of the iPad 2 parallel product has fallen below 4,000 yuan. Some shops that originally provided jailbreak services can now be purchased for free jailbreak, and accessories are given. However, the price of the iPad 3 parallel version of the 3G version that has not landed in the mainland remains strong, still at around 5,000 yuan.

The shop of bainaohui merchant Miss Yang had sold one at a price of one thousand yuan when the US version of the iPad 2 went public. Now she is still looking forward to what she expects to earn high prices for the purchase of stocks in the previous period. The out-of-stock market can be sold at high prices once it is so. "This is the only way to go.

It will occupy half of the flat-panel market Since its launch of the iPad, it has accelerated the development of the flat panel market. Traditional computer makers including Dell, Lenovo and Asus, as well as mobile phone makers such as BlackBerry, Motorola, and Samsung, have launched tablet products one after another.

Sun Peilin, Analyst analyst, told reporters that Apple's products have always ranked among the top of many tablet PCs due to the number of applications and user experience. In the Tablet PC sales share in the second quarter, iPad 2 will likely occupy 50% or even higher share of all tablet computers. He believes that the iPad 2 mainstream listing will have some impact on other tablet makers, but the situation is different. "For tablet PCs that lack brand advantage, channel advantage, application experience, and price advantage, the most striking is the impact. Relative to Motorola, HTC, Samsung, Lenovo and other brands of tablet computers, the impact is less."

At the same time, Sun Peilin also said that if other brands of tablet PC products and iPad experience to ensure that there is a certain competitive premise, the cost is difficult to control at a relatively low level, in particular, the initial investment in channel costs of these manufacturers will increase , "The further compression of the iPad 2 price will make it easier for other brands to set prices, and the profit margin will be further compressed."

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