After the double 11 and double 12 , what festival do we have? The Internet is not impossible, 17TV and Tmall, Juhua together to create online shopping on the 7th of January "17 Festival" that is "a joint festival", at the same time, 17TV and Juhua together to launch the first model of the festival 43i. This section of the 17th from the December 17 sale of spike power, as of the 7th, nearly 1.2 million people into the store attention, January 7 single-day turnover of nearly 10,000 units. Among them, the 17TV "opening year" 43i single product, within three hours was spiked more than 3,000 units. It is reported that Tmall's hot promotions are continuing.
Mr. Jiang, product manager of 17TV, said that this smart TV, which revolutionized the traditional concept of “black powerâ€, spent a year of R&D team time on the design. It perfectly displayed the “Returning to the Family†that was advocated at the beginning of the creation of 17TV from the inside out. The "happy" brand advocates that many innovations are only for the people who warm up the "new year" together.
"2 people +" - Internet brand with temperature
The evolution of smart phones and the prevalence of social networks have gradually alienated people-to-people relationships, blocking the candid exchange of people face to face. Emotional expressions among colleagues, friends, and even family members have become harder and harder and less and less. What will we do this New Year? Respect each other to play mobile phones, one person to eat, one to watch video, one person to play the game, one person to brush the circle of friends? Still using the same reason as “Who looks at the phone who pays bills†forcing people to return to the formerly natural city of face to face interaction and emotional exchange?
The Internet age has brought us unlimited, rich and efficient lives, but we seem to have forgotten how to stay with our family and friends. Faced with this dilemma, 17TV at the beginning of its establishment, it intended to go against the tide. The origin of 17TV came from Lenovo, but at the beginning of its birth, it defined itself as neither an IT company nor an appliance company, but an internet company that they produced. The intention of television is to reunite family and social networking in front of the TV screen.
17TV CEO Wei Jin pointed out that the personal attributes of mobile phones are stronger, and television is the social attribute of “2 people+â€. Sharing with family members and sharing TV time will make life more warm and make the world better. Because of this feeling and heart, they named the brand 17TV, "17" is "together," and its brand connotation is "love is together." Wei Jin said: 17TV strives to be a brand with a temperature.
Under this brand proposition, each new appearance of the 17TV will bring a warm feeling to the customers. The 43i series just listed is a product developed under this brand opinion, whether it is from the hardware design details or the user interface of the software interface. , or 43i packaging and service are expressions of this brand concept. According to insiders, the 43i took 12 months, both inside and outside, there are many innovations, it is worth the wait. Behind these innovations is not just cold parameters, but a commitment to human warmth and trust.
"De-industrialization" - Efforts to break the cold in "black power"
The development of industry and technology has not only caused the alienation between people, but also opened the distance between people and things. We cannot get close to a computer or a TV as close to a plant. We caressed the texture of the wooden table, cherished the material of clothes and bedding, but few people would touch or care about the color and texture of a TV. Industrial products and industrial design pursue practicality. No one cares about your emotional distance with them.
Under the traditional concept of TV products, both imported brands and local manufacturing are all "cold" tones. Most of the panels and backshells are made of black or gray-black plastics and metals, which are called black home appliances. As for whether or not TV is matched with the home environment, it is coordinated with the style of furniture and consumers have no choice. In many cases, television is used as a tool. Even if it is more and more intelligent, its emotional connection with people is still ignored and even more indifferent.
17TV 43i wants to subvert this model. Since it is necessary to "cooperate", it is necessary to break this "cold" and narrow the "far". The reporter saw that the Lenovo 17TV 43i smart TV had the previous generation product "de-industrialization" design, subvert the traditional color of black appliances, back shell is beige-resistant stain-resistant material, with a cloth texture, anti-skid and dustproof; there is not a rear panel The screw is beautiful and simple; the frame adopts the fashionable “local gold†color, which has the effect of brightening the living room.
All of these differences, and only one purpose, is to break the alienation between industrialized products such as black home appliances and people, to make television and home environment complement each other, so that the product brings a sense of indescribable warmth to consumers. These seemingly simple blacks from white to black, from smooth to black, from black metal to “local goldâ€, are all expressions of the 17TV brand concept. There are temperature companies that produce products with temperature, and all of them are warm consumers. .
"Intimate" - Do the smart TV with the best interaction
17TV CEO Wei Jin said in a recent industry forum that the three major areas involved in the smart TV industry: hardware, content and interaction, experienced four or five years of market competition and precipitation, and the hardware and content market landscape has basically reached a foregone conclusion. In the interactive field, everyone is still exploring. Wei Jin believes that the technological development of the human-machine dialogue model is an extension of the human body in the future. Such a television can be called smart and become a true smart TV.
17TV is far superior to its counterparts in interactive technology. The 43i air mouse is one of the most eye-catching highlights. As a wonderful product of 17TV's new products, the white air mouse button is simple and easy to use, even if the elderly at home can easily learn.
The air mouse is only a means, and the core of interactive technology is still the UI design. 17TV integrates the design mechanism of mobile phones into smart TVs, and flattens design of several levels of menus. The operation is like using a smart phone, and it can be easily screened for content. In addition, the interfaces of the TV, VOD, and APP three screens are separated by different colors, making them clear at a glance. This innovation will change the complexities of the smart TV interface and make interaction simple.
If these interactive technology innovations are not sufficient to illustrate 17TV's intimate concerns about consumer demand, we may wish to pay attention to other details. In the previous interview, I noticed that the new shape of the air rat has a certain degree of curvature. Later I realized that this was designed by sampling the hand data of 20,000 Chinese people, and it felt most comfortable when held by human hands. In such details, it takes time and effort, and it may be better able to express 17TV as the beginning of television.
As the grand opening of Lenovo's 17TV, 43i not only brought new year surprises to everyone with an innovative smart TV, but also used the warmest sincerity to say to everyone: “New Year, get together.â€
Recently, 17TV is also soliciting all stories or feelings about "together", whether it is a long-lost friend, a loved one who separates the two places, a lover drawn by the dream, or your inner self, or even just a belief. Visit the @17TV Top Micro Blog to tell your story of "together."
Mr. Jiang, product manager of 17TV, said that this smart TV, which revolutionized the traditional concept of “black powerâ€, spent a year of R&D team time on the design. It perfectly displayed the “Returning to the Family†that was advocated at the beginning of the creation of 17TV from the inside out. The "happy" brand advocates that many innovations are only for the people who warm up the "new year" together.
"2 people +" - Internet brand with temperature
The evolution of smart phones and the prevalence of social networks have gradually alienated people-to-people relationships, blocking the candid exchange of people face to face. Emotional expressions among colleagues, friends, and even family members have become harder and harder and less and less. What will we do this New Year? Respect each other to play mobile phones, one person to eat, one to watch video, one person to play the game, one person to brush the circle of friends? Still using the same reason as “Who looks at the phone who pays bills†forcing people to return to the formerly natural city of face to face interaction and emotional exchange?
The Internet age has brought us unlimited, rich and efficient lives, but we seem to have forgotten how to stay with our family and friends. Faced with this dilemma, 17TV at the beginning of its establishment, it intended to go against the tide. The origin of 17TV came from Lenovo, but at the beginning of its birth, it defined itself as neither an IT company nor an appliance company, but an internet company that they produced. The intention of television is to reunite family and social networking in front of the TV screen.
17TV CEO Wei Jin pointed out that the personal attributes of mobile phones are stronger, and television is the social attribute of “2 people+â€. Sharing with family members and sharing TV time will make life more warm and make the world better. Because of this feeling and heart, they named the brand 17TV, "17" is "together," and its brand connotation is "love is together." Wei Jin said: 17TV strives to be a brand with a temperature.
Under this brand proposition, each new appearance of the 17TV will bring a warm feeling to the customers. The 43i series just listed is a product developed under this brand opinion, whether it is from the hardware design details or the user interface of the software interface. , or 43i packaging and service are expressions of this brand concept. According to insiders, the 43i took 12 months, both inside and outside, there are many innovations, it is worth the wait. Behind these innovations is not just cold parameters, but a commitment to human warmth and trust.
"De-industrialization" - Efforts to break the cold in "black power"
The development of industry and technology has not only caused the alienation between people, but also opened the distance between people and things. We cannot get close to a computer or a TV as close to a plant. We caressed the texture of the wooden table, cherished the material of clothes and bedding, but few people would touch or care about the color and texture of a TV. Industrial products and industrial design pursue practicality. No one cares about your emotional distance with them.
Under the traditional concept of TV products, both imported brands and local manufacturing are all "cold" tones. Most of the panels and backshells are made of black or gray-black plastics and metals, which are called black home appliances. As for whether or not TV is matched with the home environment, it is coordinated with the style of furniture and consumers have no choice. In many cases, television is used as a tool. Even if it is more and more intelligent, its emotional connection with people is still ignored and even more indifferent.
17TV 43i wants to subvert this model. Since it is necessary to "cooperate", it is necessary to break this "cold" and narrow the "far". The reporter saw that the Lenovo 17TV 43i smart TV had the previous generation product "de-industrialization" design, subvert the traditional color of black appliances, back shell is beige-resistant stain-resistant material, with a cloth texture, anti-skid and dustproof; there is not a rear panel The screw is beautiful and simple; the frame adopts the fashionable “local gold†color, which has the effect of brightening the living room.
All of these differences, and only one purpose, is to break the alienation between industrialized products such as black home appliances and people, to make television and home environment complement each other, so that the product brings a sense of indescribable warmth to consumers. These seemingly simple blacks from white to black, from smooth to black, from black metal to “local goldâ€, are all expressions of the 17TV brand concept. There are temperature companies that produce products with temperature, and all of them are warm consumers. .
"Intimate" - Do the smart TV with the best interaction
17TV CEO Wei Jin said in a recent industry forum that the three major areas involved in the smart TV industry: hardware, content and interaction, experienced four or five years of market competition and precipitation, and the hardware and content market landscape has basically reached a foregone conclusion. In the interactive field, everyone is still exploring. Wei Jin believes that the technological development of the human-machine dialogue model is an extension of the human body in the future. Such a television can be called smart and become a true smart TV.
17TV is far superior to its counterparts in interactive technology. The 43i air mouse is one of the most eye-catching highlights. As a wonderful product of 17TV's new products, the white air mouse button is simple and easy to use, even if the elderly at home can easily learn.
The air mouse is only a means, and the core of interactive technology is still the UI design. 17TV integrates the design mechanism of mobile phones into smart TVs, and flattens design of several levels of menus. The operation is like using a smart phone, and it can be easily screened for content. In addition, the interfaces of the TV, VOD, and APP three screens are separated by different colors, making them clear at a glance. This innovation will change the complexities of the smart TV interface and make interaction simple.
If these interactive technology innovations are not sufficient to illustrate 17TV's intimate concerns about consumer demand, we may wish to pay attention to other details. In the previous interview, I noticed that the new shape of the air rat has a certain degree of curvature. Later I realized that this was designed by sampling the hand data of 20,000 Chinese people, and it felt most comfortable when held by human hands. In such details, it takes time and effort, and it may be better able to express 17TV as the beginning of television.
As the grand opening of Lenovo's 17TV, 43i not only brought new year surprises to everyone with an innovative smart TV, but also used the warmest sincerity to say to everyone: “New Year, get together.â€
Recently, 17TV is also soliciting all stories or feelings about "together", whether it is a long-lost friend, a loved one who separates the two places, a lover drawn by the dream, or your inner self, or even just a belief. Visit the @17TV Top Micro Blog to tell your story of "together."