Like many contemporary entrepreneurs, he has experienced a very difficult period of adolescence, but he said that it was such a life that he experienced that he has learned a lot of truths from being a child, knowing how to be self-reliant, self-reliant, and capable of perseverance. Live the opportunity to achieve your own life. He is the general manager of Guangzhou Meidu Decoration Co., Ltd. Cai Yaowei.
When you are doing things, you have to face difficulties. When there is a 50% chance of one thing, I will achieve another 50% through 100% effort.
- Cai Yaozhen
After many twists and turns into the lighting industry
In the 1980s, all walks of life began to rise, and real estate drove the development of the decorative materials industry. In the context of this change, Cai Yaojun, who graduated from Huaxian High School, aimed at the hardware materials industry. In 1993, he rented a facade on the most prosperous construction road in the area to start the hardware decoration materials, and at the same time made decorative works. This is also the beginning of his entrepreneurship.
With the continuous improvement of people's living standards, the decoration industry has gradually developed into a breadth and depth, and the retail business of the store is getting better and better. In 1996, Cai Yaozhen expanded his storefront to the next door, and continued to do hardware business in the front. . It was this attempt that made Cai Yaozhen and the lighting industry have a close relationship. In 1998, he boldly rented a shop next to the then East Asia Hotel and began a chain of hardware lighting.
After years of commercial precipitation, he finally chose lighting, and invested in this cause of lighting art for countless families. In the lighting industry, “the deeper and deeperâ€.
Be bold and build two hypermarkets
In 2001, he saw the shift of the city's development focus, and once again relied on his keen market insight, rented a few hundred square meters in the Yongda New Town of Chayuan Road, where the material decoration line was not yet formed, and later bought the second floor. Property rights, the establishment of the largest large-scale lighting retail sales in Huadu at that time - Meidu Lighting City.
The scale effect of the hypermarket was quickly revealed, and the sales of the Metropolitan Lighting City were refreshed every day. However, the problem has followed. The inventory of Midu Lighting City is also increasing, and because the quality of the products is not strictly controlled, the unbranded operation leads to the inability to keep up with the services, and the profits are also consumed in inventory and reported losses. And disorderly management.
Cai Yaoxuan recognizes these problems and believes that this is a crucial period for his own career to change from quantitative to qualitative. To achieve this goal, he believes that he must first come out of that kind of family-style business approach, introduce new management concepts and systems, and cross the threshold of management. As a result, he became the first "three first" pioneers in the Huadu lighting industry to deliver the first door-to-door delivery installation, the first three months of return and the first ten-year warranty. In order to truly meet the needs of consumers and truly realize their commitment to customers, Cai Yaozhen led the company to establish a complete service system and service echelon. Every day, a group of teams are engaged in delivery, installation, maintenance and Other services, even Later, paid cleaning services began.
These measures have achieved good results. At present, the retail of Midu Lighting City occupies more than 60% of the market in Huadu, and small and medium-sized projects account for more than 70%. However, the entrepreneur's sense of urgency has made Cai realize that if he simply relies on the platform of the Metropolitan Lighting City, he will lose the brand's ability to extend because of the differentiation of market positioning and the imbalance of urban regional development. If you want to be a century-old store and become the first brand in the Huadu area, you must further expand your own territory in depth and breadth. Cai Yaoxuan started to build a second lighting fixture.
1 2 Next Page
Small Dolphin LED Street Light
HOMBO Technology Public Limited Company , http://www.gdledlight.com