As the saying goes, the world LED to see China, China LED also have to see Shenzhen. Recently, the 13th Guangbo Fair was held in Shenzhen. Many LED merchants competed to make appearances and sought to attract new audiences. The well-known domestic chip manufacturer Orund Technology Co., Ltd. has brought its high-profile debut with its latest technology products and has received widespread attention from the industry.
At the exhibition site, this reporter interviewed Mr. Yu Wenjun, deputy general manager of Orund. He believes that at present, the LED display industry has entered the reshuffle stage and there is a temporary downturn. This is a necessary stage for the development of the entire industry, but LED The display market is still far from saturated, and the market demand is still very large. In addition, Yu Wenjun also believes that the domestic LED lighting market is still in its infancy. The future of the lighting market is very optimistic. In the future, Orend will expand its LED lighting based on the LED display experience. Field related business.
Ben Wang Reporter: What are the new products and technologies introduced by your company during this exhibition?
Yu Wenjun: Lighting chips: 8*15mil and 8*20mil. This is under the "small size, large lighting" strategy, through the chip's new process, new process, the new development of the first half of this year, a small-size blue lighting chips, its luminous flux reached 6LM and 7LM above the luminous performance, which An index ranks the leading level of domestic similar chip, is a major bright spot on this exhibition.
The RGB chip in the display chip greatly improves the green light brightness through a new process process to achieve a better color mixing effect. The blue-green color separation standard is adjusted to 1.25 NM. The purpose is to improve the fine-tuning of full-color gear positions. The customer's shipping rate.
There is also an infrared chip, both the 940 series and the 850 series. Orund is the only company with high-power 850nm chip capable of mass production. The visibility and share of the invisible light chip series are the first in the country. In order to make infrared products have more advantages, the 940 series and 850 series have been improved in the process before the Expo. Through the new process, on the basis of the original, the transmission power was increased by 10%.
Ben Wang reporter: Please tell us about the sales of Orend LED display, LED lighting and infrared chips.
Yu Wenjun: Orend's current products are mainly divided into three parts: First, indoor full color (RGB), to improve the efficiency of red and green light chips 10% of the light efficiency, the current monthly production capacity of more than 200KK, plans exceeded 500KK, Second, indoor lighting, is also the most influential product of Orend, white light chip up to 20,000 per month. Third, the infrared chip, 940 series and 850 series, respectively remote control system and monitoring system, the current monthly production capacity reached 200KK.
Ben Wang reporter: LED chip is upstream of the LED industry chain, the chip's core technology is mainly in foreign countries, although we currently have a lot of good quality chip companies, the market share has also increased a lot, but in the LED high-end chip field Still being monopolized by international brands, what advantages do we rely on to compete with international brands?
Yu Wenjun: Frankly speaking, we have certain differences with international brands. The core technology is indeed weaker than others. Compared to foreign companies, our advantage lies in our proximity to the market and we can always know what customers really need. And the product's manufacturing costs and management costs are low, and the product's price/performance ratio is very high. Only the price of the chip is lowered to achieve the ultimate goal of the LED industry.
Ben Wang reporter: Just now you mentioned "cost-effectiveness". Does it mean that domestic companies use prices to win the market? Does Orend have an advantage in terms of price, and if so, how can we guarantee quality at low prices?
Yu Wenjun: Since the establishment of Orund, we have placed the quality of our products in the most important position. Because we realize that product quality is the life of a company, we don't deliberately pursue the low price of the product, but Orend has the title of "better value". The reason is that while we guarantee quality, we increase production capacity and strictly control manufacturing and management costs. Currently, Orund is the largest company with the largest capacity and most varieties. In addition, Orland has been continuously innovating in order to adapt to our annual launch of 5 to 6 new products. The old products are also constantly improved in the research and development of customers and market demand. Orende took such a route.
Ben Wang reporter: At present, Orend has no intention of packaging or downstream applications in midstream?
Yu Wenjun: We have always been doing packaging applications because the most direct customer of the chip is the packaging company. This is the technical service of the chip. Before we sell new products, we must first understand whether our products meet the requirements of the packaging customers. As for downstream applications, there is no plan for this.
Ben Wang reporter: The development of enterprises cannot be separated from the construction of talents. At present, especially in the upstream enterprises, serious talent shortages and talent flow have appeared. How do we view the talent shortage and talent flow in China? How do we do it? ?
Yu Wenjun: First of all, let's talk about the shortage of talent in the country. The hunger and thirst for talented people, especially high-end talents, has always been the norm for the development of the LED industry. Especially in our upstream enterprises, there is indeed a talent shortage, but I am full of confidence in the talents of the future. The current phenomenon cannot exist for a long time. I believe that the country does not lack talent. To be precise, it is due to the relatively late start of our industry and its rapid development, leading to the current shortage of talent. Nowadays, many universities in China have set up related majors related to LED. The country has made many efforts in personnel training and has invested a lot, so this phenomenon will not exist for too long.
For the flow of talent, I think it is inevitable that this phenomenon exists in any industry, not just in the LED industry, which is a good phenomenon. It must be admitted that companies need fresh blood injection to get better development, and many new technologies also need to flow through, and talent is the blood of the company.
What should not be overlooked is that the flow of talent will have a certain impact on the company. Can we retain talents depends on whether the development of the company is benign and long-term? What the company offers to everyone is a business, not just a job.
Personally, I think that companies themselves should build their talent pool and strengthen the accumulation and training of LED-related talents.
Ben Wang reporter: Do you think the current status of the LED display industry and the future development trend? How do you see the lighting industry?
Yu Wenjun: The current LED display industry has entered the reshuffle stage and there is a low tide. This is inevitable for the development of the industry. It is no accident. But the future will continue to be optimistic about the display market, because the market demand is huge.
There is no doubt that the potential of the LED lighting market is huge, but it is currently subject to technology and price factors, and the lighting production capacity has not yet been fully released. At present, most companies that enter the LED lighting market are out of an upsurge, and what they really want to do is a big question mark. I think LED lighting is still in its infancy.
Orend's current monthly capacity of epitaxy reaches 18,000, and its monthly production capacity reaches 2000KK. The chip products include a full range of LED chips ranging from binary, triple, quadruple, GaN to infrared. It is the longest history, largest output and most complete manufacturer of LED epitaxial chip companies. It provides quality products for more than 1,000 packaging companies at home and abroad, and it is also one of the most complete companies in the LED industry chain in the mainland. Today, some of Orend’s chip products can rival the products of world-renowned companies in terms of quality and corporate brand. We have reason to believe that Orend’s future will become a world famous brand created by the Chinese.
At the exhibition site, this reporter interviewed Mr. Yu Wenjun, deputy general manager of Orund. He believes that at present, the LED display industry has entered the reshuffle stage and there is a temporary downturn. This is a necessary stage for the development of the entire industry, but LED The display market is still far from saturated, and the market demand is still very large. In addition, Yu Wenjun also believes that the domestic LED lighting market is still in its infancy. The future of the lighting market is very optimistic. In the future, Orend will expand its LED lighting based on the LED display experience. Field related business.
Ben Wang Reporter: What are the new products and technologies introduced by your company during this exhibition?
Yu Wenjun: Lighting chips: 8*15mil and 8*20mil. This is under the "small size, large lighting" strategy, through the chip's new process, new process, the new development of the first half of this year, a small-size blue lighting chips, its luminous flux reached 6LM and 7LM above the luminous performance, which An index ranks the leading level of domestic similar chip, is a major bright spot on this exhibition.
The RGB chip in the display chip greatly improves the green light brightness through a new process process to achieve a better color mixing effect. The blue-green color separation standard is adjusted to 1.25 NM. The purpose is to improve the fine-tuning of full-color gear positions. The customer's shipping rate.
There is also an infrared chip, both the 940 series and the 850 series. Orund is the only company with high-power 850nm chip capable of mass production. The visibility and share of the invisible light chip series are the first in the country. In order to make infrared products have more advantages, the 940 series and 850 series have been improved in the process before the Expo. Through the new process, on the basis of the original, the transmission power was increased by 10%.
Ben Wang reporter: Please tell us about the sales of Orend LED display, LED lighting and infrared chips.
Yu Wenjun: Orend's current products are mainly divided into three parts: First, indoor full color (RGB), to improve the efficiency of red and green light chips 10% of the light efficiency, the current monthly production capacity of more than 200KK, plans exceeded 500KK, Second, indoor lighting, is also the most influential product of Orend, white light chip up to 20,000 per month. Third, the infrared chip, 940 series and 850 series, respectively remote control system and monitoring system, the current monthly production capacity reached 200KK.
Ben Wang reporter: LED chip is upstream of the LED industry chain, the chip's core technology is mainly in foreign countries, although we currently have a lot of good quality chip companies, the market share has also increased a lot, but in the LED high-end chip field Still being monopolized by international brands, what advantages do we rely on to compete with international brands?
Yu Wenjun: Frankly speaking, we have certain differences with international brands. The core technology is indeed weaker than others. Compared to foreign companies, our advantage lies in our proximity to the market and we can always know what customers really need. And the product's manufacturing costs and management costs are low, and the product's price/performance ratio is very high. Only the price of the chip is lowered to achieve the ultimate goal of the LED industry.
Ben Wang reporter: Just now you mentioned "cost-effectiveness". Does it mean that domestic companies use prices to win the market? Does Orend have an advantage in terms of price, and if so, how can we guarantee quality at low prices?
Yu Wenjun: Since the establishment of Orund, we have placed the quality of our products in the most important position. Because we realize that product quality is the life of a company, we don't deliberately pursue the low price of the product, but Orend has the title of "better value". The reason is that while we guarantee quality, we increase production capacity and strictly control manufacturing and management costs. Currently, Orund is the largest company with the largest capacity and most varieties. In addition, Orland has been continuously innovating in order to adapt to our annual launch of 5 to 6 new products. The old products are also constantly improved in the research and development of customers and market demand. Orende took such a route.
Ben Wang reporter: At present, Orend has no intention of packaging or downstream applications in midstream?
Yu Wenjun: We have always been doing packaging applications because the most direct customer of the chip is the packaging company. This is the technical service of the chip. Before we sell new products, we must first understand whether our products meet the requirements of the packaging customers. As for downstream applications, there is no plan for this.
Ben Wang reporter: The development of enterprises cannot be separated from the construction of talents. At present, especially in the upstream enterprises, serious talent shortages and talent flow have appeared. How do we view the talent shortage and talent flow in China? How do we do it? ?
Yu Wenjun: First of all, let's talk about the shortage of talent in the country. The hunger and thirst for talented people, especially high-end talents, has always been the norm for the development of the LED industry. Especially in our upstream enterprises, there is indeed a talent shortage, but I am full of confidence in the talents of the future. The current phenomenon cannot exist for a long time. I believe that the country does not lack talent. To be precise, it is due to the relatively late start of our industry and its rapid development, leading to the current shortage of talent. Nowadays, many universities in China have set up related majors related to LED. The country has made many efforts in personnel training and has invested a lot, so this phenomenon will not exist for too long.
For the flow of talent, I think it is inevitable that this phenomenon exists in any industry, not just in the LED industry, which is a good phenomenon. It must be admitted that companies need fresh blood injection to get better development, and many new technologies also need to flow through, and talent is the blood of the company.
What should not be overlooked is that the flow of talent will have a certain impact on the company. Can we retain talents depends on whether the development of the company is benign and long-term? What the company offers to everyone is a business, not just a job.
Personally, I think that companies themselves should build their talent pool and strengthen the accumulation and training of LED-related talents.
Ben Wang reporter: Do you think the current status of the LED display industry and the future development trend? How do you see the lighting industry?
Yu Wenjun: The current LED display industry has entered the reshuffle stage and there is a low tide. This is inevitable for the development of the industry. It is no accident. But the future will continue to be optimistic about the display market, because the market demand is huge.
There is no doubt that the potential of the LED lighting market is huge, but it is currently subject to technology and price factors, and the lighting production capacity has not yet been fully released. At present, most companies that enter the LED lighting market are out of an upsurge, and what they really want to do is a big question mark. I think LED lighting is still in its infancy.
Orend's current monthly capacity of epitaxy reaches 18,000, and its monthly production capacity reaches 2000KK. The chip products include a full range of LED chips ranging from binary, triple, quadruple, GaN to infrared. It is the longest history, largest output and most complete manufacturer of LED epitaxial chip companies. It provides quality products for more than 1,000 packaging companies at home and abroad, and it is also one of the most complete companies in the LED industry chain in the mainland. Today, some of Orend’s chip products can rival the products of world-renowned companies in terms of quality and corporate brand. We have reason to believe that Orend’s future will become a world famous brand created by the Chinese.
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