“Products and services have never been out of focus,†said the head of the Haier store. For enterprises, good products are the first priority to attract consumers. The good service after good products is the spring rain that is moist and quiet, which will form a long-lasting market reputation. Throughout the operation of Haier store, it is a perfect proof of this logic. Haier stores have gathered all the Haier Group's star products. In terms of service, Haier stores are based on humanistic care and have achieved pre-sales. Innovation and upgrade of the whole-service system after sale and after-sales.
The combination of products and services also reflects the humane care of Haier stores. "This is the two links that consumers are most concerned about. If they are done well, they are responsible to consumers." Haier store owner said. In fact, with the good quality and good service of the leading industry, Haier store has ushered in a good start in the Year of the Dragon, and the market reputation continues to rise. As the home improvement market culminates, Haier stores are also receiving more and more consumption. Identity.
Quality is the first choice for energy-saving appliances
Product quality has always been the focus of consumers. At the Haier store, retired teacher Ms. Liu told reporters, “I am home to Haier’s home appliances. I am very comfortable with my use. Recently my daughter is getting married, and she is going to buy her a set of energy-saving appliances for her dowry.†It is understood that it is spring. At the peak of home improvement, consumers like Ms. Liu chose a complete set of energy-saving home appliances. A couple of newlyweds, Xiao Zhang and Xiao Wu, also expressed their apparent willingness to purchase. “The price of electricity is now being implemented, and the price of water is also rising. It is more cost-effective to use energy-efficient appliances."
In addition to the consideration of saving electricity and water, the convening of the Copenhagen Climate Conference and the extremely abnormal weather that frequently occurs in various places have enabled more consumers to actively implement the concept of low-carbon and environmentally friendly life, which has also spawned to some extent. A broad market for energy-saving appliances.
In response to this consumer demand, Haier stores launched a set of energy-saving appliances in a timely manner, including Haier Group's best products, including refrigerators with less than 1 degree of electricity in 5 days, and intelligent adjustments that can save nearly 80 degrees of electricity in one month. Speed-saving electric air conditioner, "zero winding" than the pulsator energy efficiency A-class water consumption standard also saves 56% of the uniform power washing machine, can recycle 25% of the waste heat and save 25% of the electric water heater, etc. The results are in the leading position in the industry and have been well received by consumers. Mr. Wu, a white-collar worker, told reporters, "I was originally trying to save a set of home appliances. I didn't expect the energy-saving quality of Haier's complete sets of home appliances to be quite good. It really kills two birds with one stone."
Service-oriented complete sets of exquisite services are popular
As a durable consumer product, household appliances have a long service life and a more critical service link. The person in charge of the Haier store said, “It’s not the sale of the product that is the beginning of the service. At the Haier store, the service has already begun before the consumer buys.â€
According to reports, Haier stores in the first set of exquisite services in 2011, the service covers all aspects of pre-sale, sale, after-sales, but also received the consumer's enthusiasm. Before purchasing a product, consumers can choose an online design service. As long as they submit their own homes and requirements, they can get a complete home appliance design. If you don't go online, Haier stores will also have a designer service, according to the specific circumstances of the home to create a renovation program.
In addition, Haier store is also the first in the industry to promote home appliance insurance services, its insurance coverage includes the responsibility of “three guarantees†of household appliances and other causes of human damage, such as lightning strikes, fire explosions, typhoon storms, plumbing pipes, voltage abnormalities, and theft. Grab the loss of home appliances caused by 6 major accidents, one risk and six responsibilities, the maximum insurance amount is 30,000 yuan. "These services are very practical and intimate, saving a lot of trouble." A Liu surnamed consumer told reporters.
The industry believes that with the influx of major network e-commerce, the traditional home appliance channel faces more challenges, Haier store to grasp the two key elements of products and services, will inevitably remain undefeated in the fierce market competition in the future. This is also a model for regulating the home appliance market and promoting the healthy development of the industry.
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