At present, the two influential lighting markets in Qingdao are Hangzhou Road Qingdao Lighting Market and Liaoning Road. Dacheng Lighting City Chang Qingdao Lighting Market has one thing in common is retail-oriented, supplemented by wholesale and engineering. However, due to the different market positioning of the two, they have their own characteristics.
Qingdao market positioning high-end brand gathering popular
The lighting market in Qingdao is located at the intersection of Ruichang Road of Jiqing Expressway. It is the center of Qingdao's development of the “goods†type economic circle with a business area of ​​nearly 50,000 square meters. Under the leadership of Chairman Zhang Lianli, the market has achieved considerable development. From 2003 to the end of 2005, the lighting market in Qingdao has invested more than 8 million yuan and built a new business space of 10,000 square meters. Among them, the lighting exhibition hall is 20,000 square meters, the lighting warehouse is 14,000 square meters, and there are more than 200 free parking berths. There are more than 100 dealers from all over the country. The business varieties include home lighting, commercial lighting, engineering lighting and supporting. Electrical light source, bringing together well-known brands at home and abroad, Osram, Philips, Panasonic, Siemens, Op, NVC, Jiamei, Jinda, TCL, etc. Light jewelry is mainly in the middle and high-end, as one dealer said, in Qingdao, this lighting market, if you do not have one or two brand support is difficult to do. On the one hand, Qingdao people's consumption is relatively mature, and the brand is recognized. Secondly, Qingdao's coverage is limited, especially for such high-end lamps, which are generally only for urban consumers, and can only be retail. If you have your own channels, you can also do some processes. Therefore, the simple and fashionable modern lamps and noble crystal lamps in the market are very popular. During the market visit, the reporter found that there are quite a lot of merchants doing modern lamps, and the stores are decorated with splendor and the market is emerging. A super terminal like the new century lighting. Although there are also low-priced brands like Huilong, there are not many such brands in the market, and most of them are wholesale, facing the market below the prefecture level, and small profits but quick turnover. In order to further expand the market scale, in 2005, the Qingdao lighting market has fully utilized the existing idle plant and open space investment of 5 million yuan in the adjacent Qingdao Micro-motor Factory, and built a curtain and fabric market with a business area of ​​18,000 square meters. More than 40 companies have entered the industry, expanding the scale of the entire lighting market and increasing the development of the related market. The purpose is to make the lighting market in Qingdao into a whole design, installation, maintenance and after-sales service for lamps, curtains and fabrics. Integrated service
After continuous cultivation and development in recent years, the lighting market in Qingdao has become one of the largest indoor professional lighting markets in Shandong Province with the most complete, highest grade and best management. It is understood that its lighting sales account for more than 85% of Qingdao's sales.
The influence of the middle and low gears of Dacheng Lighting can not be ignored.
Dacheng Lighting Market is located in Liaoning Road. The market has only been established for a few years. There are more than forty merchants and the varieties are quite complete. Home, business and office lighting are also available. Although the market is positioned in the low-end, there are also many brands like Huayi and Qianli. Although the whole market is mainly retail, the market is slightly lighter, and the popularity is obviously inferior to that of Hangzhou Luzhou Lamps. The consumer groups in Dacheng Lighting Market are mainly for low-income consumers and suburban residents. Of course, wholesale and engineering are also flexible supplements to their business methods.
Considering the difference in market positioning and the cultivation of the market, it takes time. The Dacheng lighting market will not exceed the Qingdao lighting market in a short period of time, but it still has a greater impact on the operation of the middle and low-end products in the entire Qingdao lighting market. Force, so it cannot be ignored.
“Olympic Qingdao†brings new opportunities to the lighting market
As the host city of the 29th Olympic Games sailing competition in 2008, Qingdao has embarked on comprehensive planning to further improve the ecological environment, highlighting the theme of “New Qingdao, New Olympics†and fully embodying the concepts of “Green Olympics, High-tech Olympics, and Humanistic Olympicsâ€. Make full use of Qingdao's "mountain, sea and city" seamlessly, the characteristics of the city where people and nature live in harmony, do the articles on marine sports, build a first-class, internationally advanced sea sports base in Asia, and showcase the characteristics of Qingdao's "sea Olympics". Built "the capital of sailing". The construction projects include: National Sailing Training Base, Olympic Village, Athlete Center, Boat Parking Area, News Center, International Luxury Cruise Terminal, International Conference Center, Five-Star International Tourism Resort, International Yacht Club, these large projects. A large number of lighting fixtures will undoubtedly bring a greater development opportunity to the Qingdao lighting market.
As the top ten most economically vibrant city in China, Qingdao attracts more and more people from home and abroad with its fair market order, good social security, comfortable living conditions, complete infrastructure and good investment and living environment. I hope that with the increasing demands of people's home environment, the diversification and upscale of housing decoration will also make the consumption of lamps and lanterns appear diversified and high-grade. It is not difficult to imagine that with the booming economic development of Qingdao in recent years, the purchasing power of residents has been continuously improved and the consumption concept has become more and more mature. Therefore, the high-end brands in the industry are worth looking forward to in the future of the Qingdao lighting market.
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Asia Leader Import & Export Co., Ltd. , http://www.nbflashlight.com