Rethinking the Miscellaneous Diseases in the LED Lighting Industry from "Cut Cake Party"

Lighting industry should not appear "cut cake party"

At present, semiconductor lighting as the fourth generation of green new energy has attracted the attention of national government enterprises. In July of this year, the Twelfth Five-Year Plan of the Ministry of Science and Technology pointed out that the industry’s goal is to achieve an industrial scale of 500 billion yuan, cultivate 20-30 leading companies with core technologies, own more independent intellectual property rights and independent brands, and support 40-50. The innovative high-tech enterprise has built 50 pilot cities of “Ten Cities and Ten Thousand Cities” and 20 industrial bases with innovative capabilities and distinctive characteristics. It has improved the industrial chain, optimized the structure, increased market share, and significantly improved semiconductor industry countries. Competitiveness. Obviously, the future of semiconductor lighting is bright, and the 500 billion yuan cake promotes the influx of hot money and companies in various industries are eager to share in the semiconductor lighting industry. However, there are also miscellaneous bad coins, resulting in chaotic market order, uneven quality of products, which led to damage to the credibility of the LED lighting industry, affecting consumer confidence in the industry products. Therefore, the lighting industry should not avoid the existence of "cut cakes and cakes" that use shoddy and deceive consumers through various means to avoid the "miscellaneous diseases" market phenomenon in which the bad money drives out good money.

Reflection I. Technology + Product + Service Establish brand effect With the development of Internet technology and fragmented community networks, information dissemination speeds up and spreads. Cutting cake events spread through the Internet will lead to a series of issues related to geographical, cut cakes, ethnic groups and other issues. It can be said that the "butterfly effect" can completely describe the current network information dissemination. Therefore, in the face of the "miscellaneous diseases" lighting industry, business owners need to establish brand effect with excellent technology, high-quality products and a complete service system. At the same time, the rapid development of the Internet has provided enterprises with faster channels for establishing brand image, but water can carry a boat or overturn it. In the face of the “butterfly effect” of the Internet, LED lighting companies have excellent technologies, products and services, and they need to pay attention to operating a good network marketing channel. Provide consumers with better services through online channels.

Reflection 2. Establishing a complete industrial chain and forming a competitive industrial base A cut cake event will destroy the reputation of the entire cut cake industry. On the contrary, when the industry forms a complete industrial chain and base, it will also reduce costs and attract more peers and customers. Go to the base. After 30 years of development, the LED lighting industry chain has gradually become complete, but compared with the United States, Europe, Japan and some other countries, China's LED industry technology, patents, and output value still need to be strengthened. Second, at present, the LED industry mainly forms four industrial bases in the Pearl River Delta, Yangtze River Delta, Northern China, Jiangxi, and Fujian. The Pearl River Delta region is the largest domestic package with the largest concentration of investment, mainly concentrated in the midstream and downstream enterprises; the Yangtze River Delta region is the main focus of China's LED chip; the northern region is the most concentrated R & D institutions, the strongest R & D, with the epitaxial chip The best technology areas in China; Jiangxi and Fujian have good group advantages, talent advantages, and location advantages. Although each region has its own advantages, it needs continuous cooperation and win-win development to achieve a complete industrial chain and supporting industries and lead the world.