Millet and LeTV's verbal content is about smart TV copyright content, as well as e-commerce eco-models and other issues. At a press conference in early June, Xiaomi’s founder Lei Jun stated that Xiaomi used half a year’s time to distribute copyrighted content. A great deal of effort was made to create a video alliance with the US$1 billion U.S. coalition and collaborate with a number of domestic video sites for in-depth copyright content, and stated that the number of legitimate video-on-demand programmes on the Xiaomi TV platform has exceeded the number of friends. This argument caused dissatisfaction with LeTV. The latter promptly responded by saying that Xiaomi’s promotional video content mostly came from other video sites, and its own copyright content was virtually zero. Subsequently, the Xiaomi company issued another document.
Shopping malls such as the battlefield, this kind of saliva is difficult to discuss. However, it is worth noting that this incident triggered the industry's attention to the smart TV industry. At present, in addition to traditional TV manufacturers, more and more Internet companies are marching into the smart TV industry. However, this emerging industry is not as simple as developing technology. It also needs sufficient copyright content to support it, and it needs a reasonable content acquisition and profit model.
Millet VS LeTV: Who really owns copyrighted content
In this verbal battle, Wang Chuan, co-founder and vice president of Xiaomi, first asked Jia Yueting, the head of LeTV, whether LeTV was suspected of violating the regulations. Is LeTV less than a millet TV? Does LeTV impose an annual fee? It is also believed that LeTV's broadcast control platform is suspected of violating regulations, and television may be called at any time. “According to Document No. 181 issued by the competent authority, all Internet TVs or Internet set-top boxes must be connected to broadcast control platforms approved by the competent authorities, and they must not have direct access to the Internet from outside the chain. Xiaomi’s television access is under the control of CCTV and CCB. Two broadcast control platforms, but which broadcast control platform LeTV access is still unknown.†Wang Chuan said.
In this regard, Feng Xing, senior vice president of LeTV Holdings and president of LeTV Mobile, said that Xiaomi’s above statement is misleading the public. “Lelevision is currently cooperating with China Radio International, a broadcast control platform, to rectify Internet TV terminals. At present, the joint improvement program has been reported to the regulatory authorities and has met the policy requirements, and is only to be passed in the end,†said Feng Xing.
In response to Xiaomi’s declared advantage in content and the practice of building an industry alliance with a billion-dollar alliance, Feng Xing said that this is only the content of others’ copyrighted content, and all TV manufacturers can use it with broadcast control platforms. Content copyright parties cooperate to do this. Lebu Holding’s vice president of strategy, Abu Muqim Al-Ablitimi, also believes that the so-called industrial coalition of Xiaomi is only the aggregation of existing resources, it is a patchwork of mercenaries, and there is no control over all aspects of resources and there will be no innovation. value.
In addition, regarding Xiaomi’s doubts on LeTV’s bundled consumption model, Feng Xing responded: “The cost of LeTV is hardware cost plus service fee. In fact, the service fee is only a symbolic fee. After the service expires, the user can choose independently. Whether or not to renew the fee. Moreover, content paying users can watch all of LeTV’s HD content.â€
Hardware + Content: Robbing Users with Content is the Key
For the two disputes, Pang Yi-Ming, senior analyst at Analysys International, believes that this is due to the fact that the two companies currently have overlapping business operations and have, to some extent, become competitors. "In the past few years, LeTV focused on copyright content and Xiaomi made mobile phones. Later, LeTV launched smart TVs and mobile phones based on massive copyright libraries, and Xiaomi subsequently launched television products. The business areas are similar and business models are similar. The battle between the two companies is inevitable.†Pang Yi-Ming analyzed that the clash between the two sides reflected the demand for smart TV terminal content and the exploration of the “hardware + content†and other profit models in this emerging industry.
Smart TVs, also known as Internet TVs, can be used to view the vast amount of content on the Internet in addition to traditional TV functions. In addition, some smart TVs have also installed an Android operating system to enable the download and installation of games and other software products, with more entertainment features. As a result, smart TVs have been welcomed by users.
“However, in China, smart TV manufacturers must play content that must be approved by the broadcasting and television division, which means that they must cooperate with licensees. Otherwise, it is just an ordinary hardware manufacturer and has nothing to do with the content.†Pang Yiming introduced At present, the smart TV industry is mainly divided into three business models: the "hardware + content" dual payment model represented by music; the "hardware payment + content free" represented by Xiaomi, etc.; and the simpleness represented by traditional TV manufacturers. Sales hardware model.
In Pang Yiming's view, the appearance of these several models is mainly based on the development of each family. "Leste started as a genuine film and television show. After entering the field of smart hardware, it can broadcast its existing copyrighted content on various terminals and extend the company's ecological chain. Xiaomi, starting from hardware, lacks content and can only cooperate with copyright owners. "Traditional TV manufacturers already have a large number of users and branding effects. They simply do hardware and do not involve content." She analyzed, however, compared with veteran TV manufacturers, Internet companies do smart TV products, in addition to improving technology, the accumulation of users is The key, and relying on massive content is the key to snatching users. This is one of the important reasons why LeTV and Xiaomi broke their verbal battle.
“At present, the smart TV industry is still in a relatively early stage. Whether or not there will be other profit models in the future has not been known. However, no matter which model is adopted, maximizing the satisfaction of user needs is the magic weapon for winning the market.†Pang Yiming believes that .
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Shopping malls such as the battlefield, this kind of saliva is difficult to discuss. However, it is worth noting that this incident triggered the industry's attention to the smart TV industry. At present, in addition to traditional TV manufacturers, more and more Internet companies are marching into the smart TV industry. However, this emerging industry is not as simple as developing technology. It also needs sufficient copyright content to support it, and it needs a reasonable content acquisition and profit model.
[attach]256513[/attach]
Millet VS LeTV: Who really owns copyrighted content
In this verbal battle, Wang Chuan, co-founder and vice president of Xiaomi, first asked Jia Yueting, the head of LeTV, whether LeTV was suspected of violating the regulations. Is LeTV less than a millet TV? Does LeTV impose an annual fee? It is also believed that LeTV's broadcast control platform is suspected of violating regulations, and television may be called at any time. “According to Document No. 181 issued by the competent authority, all Internet TVs or Internet set-top boxes must be connected to broadcast control platforms approved by the competent authorities, and they must not have direct access to the Internet from outside the chain. Xiaomi’s television access is under the control of CCTV and CCB. Two broadcast control platforms, but which broadcast control platform LeTV access is still unknown.†Wang Chuan said.
In this regard, Feng Xing, senior vice president of LeTV Holdings and president of LeTV Mobile, said that Xiaomi’s above statement is misleading the public. “Lelevision is currently cooperating with China Radio International, a broadcast control platform, to rectify Internet TV terminals. At present, the joint improvement program has been reported to the regulatory authorities and has met the policy requirements, and is only to be passed in the end,†said Feng Xing.
In response to Xiaomi’s declared advantage in content and the practice of building an industry alliance with a billion-dollar alliance, Feng Xing said that this is only the content of others’ copyrighted content, and all TV manufacturers can use it with broadcast control platforms. Content copyright parties cooperate to do this. Lebu Holding’s vice president of strategy, Abu Muqim Al-Ablitimi, also believes that the so-called industrial coalition of Xiaomi is only the aggregation of existing resources, it is a patchwork of mercenaries, and there is no control over all aspects of resources and there will be no innovation. value.
In addition, regarding Xiaomi’s doubts on LeTV’s bundled consumption model, Feng Xing responded: “The cost of LeTV is hardware cost plus service fee. In fact, the service fee is only a symbolic fee. After the service expires, the user can choose independently. Whether or not to renew the fee. Moreover, content paying users can watch all of LeTV’s HD content.â€
Hardware + Content: Robbing Users with Content is the Key
For the two disputes, Pang Yi-Ming, senior analyst at Analysys International, believes that this is due to the fact that the two companies currently have overlapping business operations and have, to some extent, become competitors. "In the past few years, LeTV focused on copyright content and Xiaomi made mobile phones. Later, LeTV launched smart TVs and mobile phones based on massive copyright libraries, and Xiaomi subsequently launched television products. The business areas are similar and business models are similar. The battle between the two companies is inevitable.†Pang Yi-Ming analyzed that the clash between the two sides reflected the demand for smart TV terminal content and the exploration of the “hardware + content†and other profit models in this emerging industry.
Smart TVs, also known as Internet TVs, can be used to view the vast amount of content on the Internet in addition to traditional TV functions. In addition, some smart TVs have also installed an Android operating system to enable the download and installation of games and other software products, with more entertainment features. As a result, smart TVs have been welcomed by users.
“However, in China, smart TV manufacturers must play content that must be approved by the broadcasting and television division, which means that they must cooperate with licensees. Otherwise, it is just an ordinary hardware manufacturer and has nothing to do with the content.†Pang Yiming introduced At present, the smart TV industry is mainly divided into three business models: the "hardware + content" dual payment model represented by music; the "hardware payment + content free" represented by Xiaomi, etc.; and the simpleness represented by traditional TV manufacturers. Sales hardware model.
In Pang Yiming's view, the appearance of these several models is mainly based on the development of each family. "Leste started as a genuine film and television show. After entering the field of smart hardware, it can broadcast its existing copyrighted content on various terminals and extend the company's ecological chain. Xiaomi, starting from hardware, lacks content and can only cooperate with copyright owners. "Traditional TV manufacturers already have a large number of users and branding effects. They simply do hardware and do not involve content." She analyzed, however, compared with veteran TV manufacturers, Internet companies do smart TV products, in addition to improving technology, the accumulation of users is The key, and relying on massive content is the key to snatching users. This is one of the important reasons why LeTV and Xiaomi broke their verbal battle.
“At present, the smart TV industry is still in a relatively early stage. Whether or not there will be other profit models in the future has not been known. However, no matter which model is adopted, maximizing the satisfaction of user needs is the magic weapon for winning the market.†Pang Yiming believes that .
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