Suning Appliance Forces Year-End Market

According to Beijing Suning Appliance, Suning Li Shuiqiao Bridge Store and Sijiqingqiao Superstore will be opened one after another on the 21st and 28th of this month. At the same time, the most important year-long New Year's Day marketing will also be fully opened on the 21st. Lishuiqiao Store, which was reinstalled and upgraded on the same day, will continue to provide multiple subsidies to benefit the people. The maximum subsidy will reach 30%.

The reporter learned from Beijing Suning Appliance that as early as the end of November, Suning signed a strategic agreement with a number of global first-line brands to reduce costs through large-scale procurement. At present, the Suning large procurement platform has completed the reserve of all sources of supply. In this time of procurement, the top-selling models of major brands account for as high as 80%, of which 3C and household electrical appliances account for as much as 70%, from iPhone 5 Can be seen on the stocking.

For bank card users, Su Ning from the twenty-eighth joint eight banks continued to promote the "eight bank card swipes instalments" activities. Consumers in the Lishuiqiao flagship store for a single purchase of 1,500 yuan credit card for 12 or 6 instalments to participate in "0 interest, 0 down payment, 0 fee" activities, such as a Samsung mobile phone price of 4999 yuan, in Suning points The 12-period purchase only takes 416 yuan per month to take the stylish mobile phone home. The surcharge of 225 yuan will also be charged by Suning. On the 28th, with the opening of Beijing's second superstore Sijiqing Store, the launch of the New Year's Day promotion will be fully launched. During the opening period, the maximum discount will be 50%.

On the basis of the original LCD TVs, Pads, and bicycle gifts, Suning also included bright Mossian milk, premium recharge cards and other cost-effective daily necessities in the category of gifts. From December 21st to January 4th, customers who purchase 3C category products at Lishuiqiao store with a total of 3,000 yuan, and traditional products with a total of 5,000 yuan, can receive a box of bright Mossarian yogurt on an invoice.

Beijing Suning also announced that it will open up the online and offline stored value card system from this Friday, when consumers can use Suning Appliance Gift Cards to purchase 1.3 million products in Suning's e-commerce platform, including cosmetics, baby products, Physical stores, such as clothing, involve less or not yet involved categories.

According to reports, last year's stored value cards accounted for more than 10% of total sales. The opening of online and offline stored value card systems not only helps Suning's sales of non-electrical products, but also accelerates Suning's sales. The integration of online and offline industry chains. “Beijing Suning will take the opportunity of New Year's Day to fully launch the online and offline integration strategy in 2013.” Hou Enlong, general manager of Beijing Suning, believes that the future business model will be dominated by “flagship store + online store”, and Suning will persist in the next year. Integration strategy. "The C2C model does not have supply chain integration, there is no unified planning management, and it is impossible to represent the future of the industry."

Liang Zhenpeng, a senior industrial economic observer, believes that "this move will have a huge impact on the development of existing e-commerce, which may also be another opportunity for the transformation of the physical store."

In addition, the reporter was informed that Suning will fully expand the iPhone series's trade-in on the 21st, and the iPad series will also join the trade-for-new camp. Starting this Friday, consumers holding iPhone series phones and iPad series to Suning Appliance to participate in the trade-in, can receive up to 3500 yuan electrical cards for the purchase of the audience 3C products.