The Institute for Industry and Information Technology (MIC) estimates that the global smartphone shipments will reach 452 million in 2011, and will grow to 614 million in 2012, with an annual growth rate of 35.8%. It is expected to reach 14 in 2016. The scale of billions of branches and compound growth rate between 2011 and 2016 reached 25.8%.
Among them, the shipment of Android platform in 2011 will reach 206 million, becoming the world's largest smart mobile operating system with a market share of 46%, and it is expected to maintain at around 50% in the future. As for iOS and Windows Phone, with the support of related giant application ecosystems, 2012 is expected to follow closely with 19% and 13% market share.
According to Zhang Qi, the MIC industry consultant at CSI, although iOS is still expected to be the bulk of Android platform shipments in 2012, iOS and Windows Phone are catching up with each other, but Apple, formerly led by CEO Jobs, has revealed in the past. Five-year blueprint and seven innovation principles, whether the successors can continue to lead Apple's innovation and execution, will become the focus of follow-up market development.
The SMC also believes that with the development of Web 2.0 from Web 2.0 to the Web 3.0 generation, the revenue structure of major communications companies will gradually shift from selling hardware terminals to providing application service mobility, and expanding the base of users in the future. It will be more important to increase the market share of the terminal.
Under the strategy of pursuing the increase of users, the smart phone industry gradually formed an oligarchic situation headed by Apple, Google, and Microsoft, while externally began to compete with non-traditional communications vendors such as Amazon or Facebook, breaking the traditional framework and adopting “super. "Limited" mode will become an important trend.
Lin Boqi, senior industry analyst at SMC, said that it is expected that future manufacturers will use cloud services to develop multiple product lines to improve user adhesion as the main development strategy; secondly, various manufacturers will be more aggressive in developing breakthrough technologies.
Due to the battery life of smart phones, it will become the biggest obstacle to the continuous improvement of specifications within a few years. In the future, emerging semiconductor materials, flexible panels, fuel cells, and energy harvesting technologies will all become the next wave of development focus; The user-interface-based core patent technology is also the focus of litigation defense or authorization negotiations.
According to the MIC, the current penetration rate of global smartphone users is only 14%. The future low-end models for emerging markets are expected to gradually become the main force supporting the growth of the industry. Among them, models with a retail price below $300 will be available in 2012. It is expected to reach 17% in the year and break the 40% mark in 2016.
It is expected that the market share of Nokia and RIM in 2012 will continue to decline to 15.6% and 8.6%, while the market share of Apple and HTC will remain at 18.7% and 10.9%; as for Samsung, ZTE and Huawei. Companies such as Huawei are expected to benefit from the development of emerging markets, with their market share rising to 21.7%, 3.3% and 3.3% respectively.
Observing the current operating system competition situation, the SMC expects that the Android platform will account for more than 80% of the low-cost model market. The development of the Windows Phone platform will not only make full use of Nokia's localization advantages, but also help telecom operators. Establishing a good cooperative relationship will also become a top priority. Looking into the future, the completeness of the cloud mobile business model and HTML5 web standards will have the opportunity to lead the next stage of the smart phone industry restructuring, which is worthy of follow-up attention.
Among them, the shipment of Android platform in 2011 will reach 206 million, becoming the world's largest smart mobile operating system with a market share of 46%, and it is expected to maintain at around 50% in the future. As for iOS and Windows Phone, with the support of related giant application ecosystems, 2012 is expected to follow closely with 19% and 13% market share.
According to Zhang Qi, the MIC industry consultant at CSI, although iOS is still expected to be the bulk of Android platform shipments in 2012, iOS and Windows Phone are catching up with each other, but Apple, formerly led by CEO Jobs, has revealed in the past. Five-year blueprint and seven innovation principles, whether the successors can continue to lead Apple's innovation and execution, will become the focus of follow-up market development.
The SMC also believes that with the development of Web 2.0 from Web 2.0 to the Web 3.0 generation, the revenue structure of major communications companies will gradually shift from selling hardware terminals to providing application service mobility, and expanding the base of users in the future. It will be more important to increase the market share of the terminal.
Under the strategy of pursuing the increase of users, the smart phone industry gradually formed an oligarchic situation headed by Apple, Google, and Microsoft, while externally began to compete with non-traditional communications vendors such as Amazon or Facebook, breaking the traditional framework and adopting “super. "Limited" mode will become an important trend.
Lin Boqi, senior industry analyst at SMC, said that it is expected that future manufacturers will use cloud services to develop multiple product lines to improve user adhesion as the main development strategy; secondly, various manufacturers will be more aggressive in developing breakthrough technologies.
Due to the battery life of smart phones, it will become the biggest obstacle to the continuous improvement of specifications within a few years. In the future, emerging semiconductor materials, flexible panels, fuel cells, and energy harvesting technologies will all become the next wave of development focus; The user-interface-based core patent technology is also the focus of litigation defense or authorization negotiations.
According to the MIC, the current penetration rate of global smartphone users is only 14%. The future low-end models for emerging markets are expected to gradually become the main force supporting the growth of the industry. Among them, models with a retail price below $300 will be available in 2012. It is expected to reach 17% in the year and break the 40% mark in 2016.
It is expected that the market share of Nokia and RIM in 2012 will continue to decline to 15.6% and 8.6%, while the market share of Apple and HTC will remain at 18.7% and 10.9%; as for Samsung, ZTE and Huawei. Companies such as Huawei are expected to benefit from the development of emerging markets, with their market share rising to 21.7%, 3.3% and 3.3% respectively.
Observing the current operating system competition situation, the SMC expects that the Android platform will account for more than 80% of the low-cost model market. The development of the Windows Phone platform will not only make full use of Nokia's localization advantages, but also help telecom operators. Establishing a good cooperative relationship will also become a top priority. Looking into the future, the completeness of the cloud mobile business model and HTML5 web standards will have the opportunity to lead the next stage of the smart phone industry restructuring, which is worthy of follow-up attention.
Jiangsu Shazi Electric Equipment Co., Ltd. , http://www.cnhotpoint.com