TV Modularization Leads Trends in Internet TV New Wave

Beijing time On November 2, 2015, a collision between science and technology, arts and technology, and a clash between humanities and technology were splendidly performed at the 2015 Cool Autumn Conference in Beijing. At the press conference, cool development cloth's new flagship smart TV T55, with its excellent picture quality, perfect sound, exquisite craftsmanship, and modular design features, will become the most dazzling smart TV product in the current market." Celebrity".

Since the beginning of this year, in the increasingly homogenized television product market, how to differentiate the design has become the consensus of the industry. Earlier, the first carrier launched by Dr. Peng’s barley technology split TV, and then Haier launched the second generation of Ali card TV. Just last month, Xiaomi released a millet split TV, plus the The next step was the development of new modular TVs, and leading home appliance manufacturers and internet companies have taken the lead in the field of modular TV products.

This cool development cloth 55 "T55 product, uses the LG latest ART Slim 4K hard screen, does not have the frame design, the integrated backplane, the T55 overall thickness is only 7.9 millimetres. Built-in JBL 6 unit frequency division loudspeakers in the sound effect, Ensure that the high, medium and low sound stereo perfection, the sound completely meets the JBL A. The most creative is that the cool open T55 uses a freely replaceable module core, including the T55 panel style collocation, subwoofer, host these three parts are Can support replacement.


Industry insiders said that the replacement of hardware has become a major issue that hinders the development of the industry. Using modular design to maintain TV hardware to obtain continuous updates and upgrades at a very low cost will fundamentally solve the problem of elimination and upgrading of hardware and provide consumers with Diversified choices, in addition to the product supply chain also provides a lot of benefits, including convenient production and sales, and convenient after-sales service, and truly achieve a win-win situation between home appliance manufacturers and consumers.

Tektronix T55 integrates the SOCAmlogicT866, the most mainstream modular smart TV product on the market. It adopts TSMC's 28nm HKMG advanced technology and integrates a 4-core ARM Cortex-A9 CPU and 8-core Mali-450 graphics processor. The support includes H. Full-format 4K hard decoding, including the 265, and consumer-theater-level visual experience through the fourth-generation ACM image enhancement engine. T866 has the following major advantages:

Advanced process technology, stronger performance, lower power consumption:

T866 adopts 28nm HKMG process, compared with 40nm process, the overall performance is increased by 45%, the leakage current is reduced by 40%, and the area density is increased by 100%;

High-performance CPU/GPU:

At present, smart TV running on the market is generally around 20,000 points, T866 running points can reach 31,000 points, and the overall performance score exceeds 50% of most smart TVs in the industry; among them, 2D and 3D drawing data exceeds 10,000. This indicator is Nearly 3 times that of other similar programs, it can provide a good user experience for complex applications such as games;

Output ultimate audio-visual experience:

Supports full-format 4K hard decoding, including H.265, HDMI 2.0 interface, providing consumers with 60 frames of 4K super clear experience; also supports Dolby, DTS, SRS, DivX HD and fourth-generation ACM images Enhanced engine to achieve high fidelity audio perfect restore and cinematic visual experience;

Coolo chairman Wang Zhiguo said: "We believe that the T55 is not only a flagship smart TV product, but also a home artwork for all families who yearn for a high quality of life. What's more important is the module we use. This design will ensure that our home artwork will not be lost due to the passage of time."
Amlogic's CEO Zhong Peifeng stated: "Modularized smart TV solutions have broken the traditional structural model of one screen, and the two functional modules of the screen and hardware movement are designed independently of each other, which not only facilitates future free software and hardware upgrades, but also satisfies consumers. Diversified consumer demand can make TV's structural design break through the limits of thickness, making it lighter and thinner possible."

About Coocaa

Cool Co., Ltd., which is Shenzhen Kukai Network Technology Co., Ltd., was established in 2006. It is a high-tech Internet company specializing in independent research and development of smart products. The predecessor of the company was a wholly-owned subsidiary of Skyworth Group. In April 2015, Kukai began to operate independently. Wang Zhiguo, the president of Skyworth Group Research Institute, was the chairman and Lin Jin was the CEO.

Cool open concept: play attitude! A group of playful people, good products to play, to attract more people to play to join, with a fun atmosphere to drive more family and friends around, join together to open a fun big family, and Play attitude.

Coocaul adheres to "being fun to attract talents, use care to move people, and win together to retain people", focusing on new forms of Internet TV and OTT platform content value-added services. It is committed to research and development of television products suitable for different groups of people, technologies and products. Walk in the world and create a number of industry records.

Since the beginning, CoolOpen aims to create an "Internet culture," using "play" to impress users, and "playing" to appeal to more people to play together, from product R&D, design, and publicity to Internet style, and closer to users. life.

About Amlogic

Founded in 1995, Amlogic is a leading fabless systems semiconductor company specializing in highly integrated multimedia SoC chips, providing professional and open platform solutions for smart home appliances and internet electronics products. Including: smart set-top boxes, smart TVs, tablet computers, smart projectors and smart homes.

Jing Chen Semiconductor has established a leading multi-core parallel processor and 3D graphics processing technology by combining proprietary audio and video processing technology patents, system IP, and high-definition multimedia processing engines to provide customers with advanced system integration solutions. Help them quickly introduce high-quality electronic products and ensure that the products achieve a good balance of performance, power consumption, and price.

Jing Chen Semiconductor is headquartered in Santa Clara, California and has established R&D centers and branches in Shanghai, Shenzhen, Beijing, Taiwan and Hong Kong.

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