The cruel status of smart watches
In the eyes of researchers, smart watches have become a next gold mine to look forward to. According to BI Intelligence, a research firm of Business insider, global smartwatch sales will reach 91.6 million units in 2018, and revenue will reach $9.2 billion. They expect that each of the 20 smartphones will be paired with a smart watch in the future.
However, is there a real big opportunity in the impetuousness and ambiguity of the smart watch market?
Because of the existence of mobile phones, most people do not have watches. Even with a watch, it is not for watching time, but for decorative needs, or a status symbol. Most of these watches come from traditional mechanical watch manufacturers, not technology companies. The price is at least 2,000 yuan, rather than a smart watch with a price of 2,000 yuan or less. Interestingly, more and more applications are beginning to sharpen their heads into small screens. There are more than 50 localized applications for Samsung GALAXY Gear in China. These applications presented on smart watches are more like castrated versions than full apps on mobile phones.
This can't blame the application developer because the hardware is just getting started. Looking back at several smart watches that have been released, the concept of selling concepts is currently being sold. Whether it is a smart watch made by Samsung or a domestic manufacturer, it is only a semi-finished product. In terms of optimism, as various technology companies try to test smart watches, they are constantly trying to make mistakes. After the pioneers become martyrs, the best application status of smart watches can only surface.
People are used to frequent pushes on mobile phones, but is it not convenient for people to carry smart phones to be filled with seamless notifications? At present, smart watch manufacturers have not solved the problem of balance between message notification and user information carrying capacity. People also want smart watches to exist quietly, and it is only when something really matters that needs to be evoked by the user. "Wake up at three o'clock in the middle of the night, just to inform you that someone has forwarded your Weibo. Is this really good?" Someone spoke out the notification function of the smart watch.
Compared to smartphones that are increasingly evolving toward large screens, using some of the apps on smart screens seems to be counter-trend. In the face of a screen with the size of a feature phone in the past, it is hard to imagine that a smart watch can be repeatedly tossed by users like a mobile phone, reinstalling the system and repeatedly uninstalling and installing a large number of applications. Due to display and input restrictions, the application that the watch can carry is far less than that. People imagine so much.
The seemingly lively smart watch market is only in the early stages of immaturity. "Currently, the 1.0 version of the smartwatch manufacturers are not living, they are all transitional products." A person engaged in wearable devices predicted this. The opportunity to carry forward software applications in transitional products is also very embarrassing.
One of the reasons for pessimism comes from the fatal injury of hardware. Almost a day to charge a smart watch, battery life is still very basic; as the main force of the camera accessories, most of the 8 million pixels, far less than the current standard 13 million pixels of smart phones; high power consumption is easy to heat, for close For skin watches, there is no comfort at all; even as a decorative accessory, the sense of cottage and plastic is extremely strong, far less than mechanical watches and even some electronic or sports watches. The traditional watch manufacturers have no intention of getting involved in the field of smart watches, and they are afraid of lowering their prices.
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