Guangdong is the first town in China's LED lighting industry. However, this emerging industry has not fully emerged and there is a sign of overcapacity. On the one hand, there are four billion-yuan enterprises in Shenzhen that have closed down due to the capital chain break, but on the other hand A lot of investment is still coming. Under the hot speculation, the LED industry is destined to continue to struggle in the torment.
The annual revenue of 200 million yuan is on the verge of bankruptcy
On September 4, employees of Shenzhen Haobo Photoelectric Co., Ltd. (hereinafter referred to as Haobo Optoelectronics) asked for help on a legal consultation website. The company has not paid wages to workers for two months. In less than two months, the news of the company’s closure was reported in the market.
On November 5, some media reported that Haobo Optoelectronics was closed due to arrears of huge supplier payments and employee salaries and commissions. Although the report came out, Haobo Optoelectronics Chairman Zhao Hui responded that the company had not stopped work before, but only changed. He also promised to resolve the wages owed to employees as soon as possible and gradually repay the amount owed to suppliers.
Netease Finance has learned that At present, Haobo Optoelectronics has indeed resumed work, but the financial difficulties faced by the company that was established in 2006 and had a turnover of 200 million yuan last year are still unresolved. The employees inside the company are still worried about the future prospects of the company. One of the employees of Haobo Optoelectronics told Netease Finance that “the future direction of the company is unpredictable.â€
At present, Haobo Optoelectronics has a plan to get out of the predicament. In this regard, Zhao Hui, chairman of Haobo Optoelectronics, told Netease Finance that it is not convenient to disclose the company's situation for the time being. Since then, Zhao Hui’s phone is in a shutdown state.
Haobo Optoelectronics Guangzhou, a partner, revealed that it has already learned that Haobo Optoelectronics is currently in arrears with employees' wages and supplier payments. He said that LED companies are most afraid of supplier siege, and the company has temporarily cut off cooperation with Haobo Optoelectronics.
Haobo Optoelectronics is eager to seek financial assistance, and now there are companies entering Haobo Optoelectronics. Wang Peng, general manager of Baishi Optoelectronics Technology Co., Ltd. (hereinafter referred to as Baishi Optoelectronics), revealed to Netease Finance that although the situation of Haobo Optoelectronics is unclear, the company began to contact Haobo Optoelectronics last month and hopes to take over its production line.
Netease Finance has learned that Baishi Optoelectronics is a relatively large creditor of Haobo Optoelectronics. At present, Baishi Optoelectronics has a team stationed in Haobo Optoelectronics. Wang Peng told Netease Finance that he has placed orders for Haobo Optoelectronics to resume the work, maintain operations, and carry out shallow cooperation.
Wang Peng said that the operation of Haobo Optoelectronics is indeed problematic. If it is not involved, Haobo Optoelectronics is likely to really fall.
At present, Haobo Optoelectronics has indeed resumed work, but the financial difficulties faced by the company, which was established in 2006 and had a turnover of 200 million yuan last year, remains unresolved.
Capital problems are plagued by LED industry overcapacity
The current situation of Haobo Optoelectronics is not a special case in the LED industry. Prior to Haobo, there were already three billion-level LED companies in the company, such as Duo Duoli, Bolunte and Vision Optoelectronics, which closed their doors due to financial problems.
The entire LED industry is guilty of funding problems. Luo Wenzheng, chief engineer of Sichuan Xinli Light Source Co., Ltd. said that from the perspective of sales, this year still maintains a 50% year-on-year growth, but there are still some difficulties in corporate financing.
An unnamed industry insider told Netease Finance that the main business of Haobo Optoelectronics is to do LED display, while the LED display is well done and profitable is the overseas market. The world economy is not good, so the profit of this industry is very good. Low, and the government's support for the industry is only to subsidize some large companies or LED companies with state-owned background. He said that if Haobo Optoelectronics can go public as early as possible, there may not be such a situation today.
Netease Finance has learned that there are dozens of LED companies that the Shenzhen Stock Exchange intends to list this year, mostly because of the lack of money and want to rely on the listing to overcome difficulties. According to rough statistics, there are currently 17 listed companies with LED as the main business, more than 10 related companies waiting for IPO, and more than 30 listed companies with LED concept.
On the one hand, there are already many companies that have gone bankrupt because of the break of the capital chain. On the other hand, there are still more companies that are breaking into the industry.
"In recent years, a wave of enterprises have entered the LED lighting industry. It is not surprising that they have failed to make money. Since 2010, this industry has been a structural over-investment." Wu Ling, secretary general of the National Semiconductor Lighting Engineering R&D and Industry Alliance, has a view on Netease Finance. It is said that large-scale LED enterprises in foreign markets are concentrated in more than 20, but China has developed to 50-60.
As one of the three major breakthroughs in the development of strategic emerging industries in Guangdong, the LED industry is developing rapidly. As far as Guangdong Province is concerned, there are more than 20 LED listed companies. The companies such as Qinshang Optoelectronics and Hongli Optoelectronics have successively landed in the capital market, with a total market value of more than 20 billion yuan. The total investment of five provincial LED industry bases in Huizhou, Dongguan, Jiangmen, Nanhai and Zengcheng exceeded 50 billion yuan. Among them, Huizhou Career, Zhoulei Technology, Zhongjing LED Chip Project, Guangzhou Zengcheng LED Epitaxial Chip Project and other heavyweight industrial investment projects have a total investment of more than 20 billion yuan.
Other industry giants are also rushing to this. Statistics show that BYD, Tsinghua Tongfang, Rainbow Group, Changhong, China Electronics Group, and Zhongcai Group have also entered this field.
Yang Rongshan, the chairman of Shenzhen Proview Group, which was previously known as the IPAD trademark case, also told Netease Finance that it will transform into new energy fields such as LED lighting and bioenergy generation, and has accepted investment from hundreds of millions of domestic and foreign companies. Yang Rongshan believes that LED outdoor lighting will have a very large development space.
The rapid expansion of investment scale has led to overcapacity. "The market is coming, it does not mean that enterprises can do well. LED companies have fallen behind if they stop research and development for half a year. At present, the headache of the LED industry is market chaos, lack of large-scale brands, and bad reputation." Wu Ling said.
Chen Sheng, senior manager of the large customer department of Zhongshan Jiameizhiguang Lighting Appliance Co., Ltd., told Netease Finance that the entire lighting industry is actually not optimistic this year. Many enterprises are facing bankruptcy. The main reason may be overcapacity, inaccurate market positioning and price competition. Big, cost increases, etc.
On the one hand, there are already many companies that have gone bankrupt because of the break of the capital chain. On the other hand, there are still more companies that are breaking into the industry.
Industry competition is still concentrated in the low-end segment
It is reported that since August this year, the European Union, the United States, Chile and other countries have issued TBT notifications to increase the import threshold of LED lamps. The EU requires that only directional LED lamps and directional fluorescent lamps with an energy efficiency index of more than 0.2 can enter the EU market, which is 2.5 times higher than the previous energy efficiency index requirements. In the US, LED and other test procedures are increased, which undoubtedly increased the export LED enterprises. Huge amount of test costs.
The LED light merchant price report on a certain online shopping platform shows that the LED light on the market is about 5W or so. The LED light can be as high as 100 yuan last year, and this year's merchant price can be 50% off, this price and energy saving lamp of 10 yuan. Compared to still no advantage.
Luo Jun of Shenzhen Haotianxing Electronics Co., Ltd. revealed that the price of LED products of the company has dropped by about 10% this year compared with last year. Take a 16-watt LED tube as an example. Last year's price was 75 yuan. This year's price was 68 yuan, down 10.3%. The export price is also about the same, down nearly 10%.
"In recent years, there have been a lot of capital entering LEDs, but the lighting industry is actually as easy to do as many industries." Yang Haifeng, president of Nanjing Handerson Technology Co., Ltd., admits to NetEase Finance that the future market for LED is very large, but It takes a certain amount of time to really reach the full start of the market.
A business manager of Fujian Furi Lighting Co., Ltd. said that the LED industry itself is relatively competitive, and small enterprises may not be able to sustain it. However, with the continuous upgrading of LED technology, it is expected that prices will gradually fall in the future. Make the people more willing to buy.
Xu Min, vice president of technology of Shanxi Guangyu Semiconductor Lighting Co., Ltd., said that this year the company integrated many upstream and downstream supply chain manufacturers into their industrial parks to control costs. If the price difference between the LED and the energy-saving lamp is kept at 50%, the consumer may purchase the LED product more voluntarily. The price has to be fixed to a certain extent, and sales may only have a certain outbreak.
Professor Lin Jiang, director of the Department of Finance and Taxation of Lingnan College of Sun Yat-Sen University, told Netease Finance that many LED companies in Guangdong are still stuck in low-end links such as packaging, and R&D has done very little. In fact, R&D is the most profitable in the LED industry, but R&D takes a long time to get a quick return in a short period of time, and the success rate is not very high. Therefore, many companies prefer to seize the low-end market and are not willing to engage in R&D. Therefore, in the low-end market, more and more enterprises are repeatedly investing, and they have sought the government's special subsidy funds, which has formed vicious competition in terms of prices.
Lin Jiang suggested that the government should encourage downstream enterprises to go upstream, and encourage some enterprises to transform and upgrade high-end products when the operating conditions are relatively good through some special funds of the government. At the same time, encourage low-end packaging factories to merge and merge or Acquisitions and other means to achieve industry integration, enhance competitiveness, achieve resource sharing, and avoid vicious competition.
"On the one hand, we must encourage technological innovation, strengthen property rights cooperation, connect university resources with enterprises, and make breakthroughs in technology research and development; on the other hand, we must encourage institutional innovation. The government can directly subsidize manufacturers and encourage manufacturers to use lower prices. Launching products, so that manufacturers can reduce costs, but also set a price that consumers can accept, and the government can achieve energy and environmental protection through financial support, to achieve a win-win situation for the government, enterprises and consumers. Lin Jiang said.
Although for the LED industry, it is still winter, but the hope of spring is still gestating.
Yang Haifeng said that 70% of the lighting industry is manufactured in China, and many companies are mainly export-oriented. This year, due to the impact of the European debt crisis, foreign demand has declined. However, he expects his company's domestic sales to increase from 10% to 20% this year. It is expected that sales in the domestic market will be better than foreign markets next year, and he will shift his focus to the domestic market next year.
"The LED industry has developed too fast in recent years, and there is no time to accumulate. The management level of enterprises is generally down." Wang Peng said frankly that the excess capacity will be withdrawn in the future, the contradiction between supply and demand will ease, the industry concentration will increase, and the few will be huge. No-head LED companies will be formed.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
The annual revenue of 200 million yuan is on the verge of bankruptcy
On September 4, employees of Shenzhen Haobo Photoelectric Co., Ltd. (hereinafter referred to as Haobo Optoelectronics) asked for help on a legal consultation website. The company has not paid wages to workers for two months. In less than two months, the news of the company’s closure was reported in the market.
On November 5, some media reported that Haobo Optoelectronics was closed due to arrears of huge supplier payments and employee salaries and commissions. Although the report came out, Haobo Optoelectronics Chairman Zhao Hui responded that the company had not stopped work before, but only changed. He also promised to resolve the wages owed to employees as soon as possible and gradually repay the amount owed to suppliers.
Netease Finance has learned that At present, Haobo Optoelectronics has indeed resumed work, but the financial difficulties faced by the company that was established in 2006 and had a turnover of 200 million yuan last year are still unresolved. The employees inside the company are still worried about the future prospects of the company. One of the employees of Haobo Optoelectronics told Netease Finance that “the future direction of the company is unpredictable.â€
At present, Haobo Optoelectronics has a plan to get out of the predicament. In this regard, Zhao Hui, chairman of Haobo Optoelectronics, told Netease Finance that it is not convenient to disclose the company's situation for the time being. Since then, Zhao Hui’s phone is in a shutdown state.
Haobo Optoelectronics Guangzhou, a partner, revealed that it has already learned that Haobo Optoelectronics is currently in arrears with employees' wages and supplier payments. He said that LED companies are most afraid of supplier siege, and the company has temporarily cut off cooperation with Haobo Optoelectronics.
Haobo Optoelectronics is eager to seek financial assistance, and now there are companies entering Haobo Optoelectronics. Wang Peng, general manager of Baishi Optoelectronics Technology Co., Ltd. (hereinafter referred to as Baishi Optoelectronics), revealed to Netease Finance that although the situation of Haobo Optoelectronics is unclear, the company began to contact Haobo Optoelectronics last month and hopes to take over its production line.
Netease Finance has learned that Baishi Optoelectronics is a relatively large creditor of Haobo Optoelectronics. At present, Baishi Optoelectronics has a team stationed in Haobo Optoelectronics. Wang Peng told Netease Finance that he has placed orders for Haobo Optoelectronics to resume the work, maintain operations, and carry out shallow cooperation.
Wang Peng said that the operation of Haobo Optoelectronics is indeed problematic. If it is not involved, Haobo Optoelectronics is likely to really fall.
At present, Haobo Optoelectronics has indeed resumed work, but the financial difficulties faced by the company, which was established in 2006 and had a turnover of 200 million yuan last year, remains unresolved.
Capital problems are plagued by LED industry overcapacity
The current situation of Haobo Optoelectronics is not a special case in the LED industry. Prior to Haobo, there were already three billion-level LED companies in the company, such as Duo Duoli, Bolunte and Vision Optoelectronics, which closed their doors due to financial problems.
The entire LED industry is guilty of funding problems. Luo Wenzheng, chief engineer of Sichuan Xinli Light Source Co., Ltd. said that from the perspective of sales, this year still maintains a 50% year-on-year growth, but there are still some difficulties in corporate financing.
An unnamed industry insider told Netease Finance that the main business of Haobo Optoelectronics is to do LED display, while the LED display is well done and profitable is the overseas market. The world economy is not good, so the profit of this industry is very good. Low, and the government's support for the industry is only to subsidize some large companies or LED companies with state-owned background. He said that if Haobo Optoelectronics can go public as early as possible, there may not be such a situation today.
Netease Finance has learned that there are dozens of LED companies that the Shenzhen Stock Exchange intends to list this year, mostly because of the lack of money and want to rely on the listing to overcome difficulties. According to rough statistics, there are currently 17 listed companies with LED as the main business, more than 10 related companies waiting for IPO, and more than 30 listed companies with LED concept.
On the one hand, there are already many companies that have gone bankrupt because of the break of the capital chain. On the other hand, there are still more companies that are breaking into the industry.
"In recent years, a wave of enterprises have entered the LED lighting industry. It is not surprising that they have failed to make money. Since 2010, this industry has been a structural over-investment." Wu Ling, secretary general of the National Semiconductor Lighting Engineering R&D and Industry Alliance, has a view on Netease Finance. It is said that large-scale LED enterprises in foreign markets are concentrated in more than 20, but China has developed to 50-60.
As one of the three major breakthroughs in the development of strategic emerging industries in Guangdong, the LED industry is developing rapidly. As far as Guangdong Province is concerned, there are more than 20 LED listed companies. The companies such as Qinshang Optoelectronics and Hongli Optoelectronics have successively landed in the capital market, with a total market value of more than 20 billion yuan. The total investment of five provincial LED industry bases in Huizhou, Dongguan, Jiangmen, Nanhai and Zengcheng exceeded 50 billion yuan. Among them, Huizhou Career, Zhoulei Technology, Zhongjing LED Chip Project, Guangzhou Zengcheng LED Epitaxial Chip Project and other heavyweight industrial investment projects have a total investment of more than 20 billion yuan.
Other industry giants are also rushing to this. Statistics show that BYD, Tsinghua Tongfang, Rainbow Group, Changhong, China Electronics Group, and Zhongcai Group have also entered this field.
Yang Rongshan, the chairman of Shenzhen Proview Group, which was previously known as the IPAD trademark case, also told Netease Finance that it will transform into new energy fields such as LED lighting and bioenergy generation, and has accepted investment from hundreds of millions of domestic and foreign companies. Yang Rongshan believes that LED outdoor lighting will have a very large development space.
The rapid expansion of investment scale has led to overcapacity. "The market is coming, it does not mean that enterprises can do well. LED companies have fallen behind if they stop research and development for half a year. At present, the headache of the LED industry is market chaos, lack of large-scale brands, and bad reputation." Wu Ling said.
Chen Sheng, senior manager of the large customer department of Zhongshan Jiameizhiguang Lighting Appliance Co., Ltd., told Netease Finance that the entire lighting industry is actually not optimistic this year. Many enterprises are facing bankruptcy. The main reason may be overcapacity, inaccurate market positioning and price competition. Big, cost increases, etc.
On the one hand, there are already many companies that have gone bankrupt because of the break of the capital chain. On the other hand, there are still more companies that are breaking into the industry.
Industry competition is still concentrated in the low-end segment
It is reported that since August this year, the European Union, the United States, Chile and other countries have issued TBT notifications to increase the import threshold of LED lamps. The EU requires that only directional LED lamps and directional fluorescent lamps with an energy efficiency index of more than 0.2 can enter the EU market, which is 2.5 times higher than the previous energy efficiency index requirements. In the US, LED and other test procedures are increased, which undoubtedly increased the export LED enterprises. Huge amount of test costs.
The LED light merchant price report on a certain online shopping platform shows that the LED light on the market is about 5W or so. The LED light can be as high as 100 yuan last year, and this year's merchant price can be 50% off, this price and energy saving lamp of 10 yuan. Compared to still no advantage.
Luo Jun of Shenzhen Haotianxing Electronics Co., Ltd. revealed that the price of LED products of the company has dropped by about 10% this year compared with last year. Take a 16-watt LED tube as an example. Last year's price was 75 yuan. This year's price was 68 yuan, down 10.3%. The export price is also about the same, down nearly 10%.
"In recent years, there have been a lot of capital entering LEDs, but the lighting industry is actually as easy to do as many industries." Yang Haifeng, president of Nanjing Handerson Technology Co., Ltd., admits to NetEase Finance that the future market for LED is very large, but It takes a certain amount of time to really reach the full start of the market.
A business manager of Fujian Furi Lighting Co., Ltd. said that the LED industry itself is relatively competitive, and small enterprises may not be able to sustain it. However, with the continuous upgrading of LED technology, it is expected that prices will gradually fall in the future. Make the people more willing to buy.
Xu Min, vice president of technology of Shanxi Guangyu Semiconductor Lighting Co., Ltd., said that this year the company integrated many upstream and downstream supply chain manufacturers into their industrial parks to control costs. If the price difference between the LED and the energy-saving lamp is kept at 50%, the consumer may purchase the LED product more voluntarily. The price has to be fixed to a certain extent, and sales may only have a certain outbreak.
Professor Lin Jiang, director of the Department of Finance and Taxation of Lingnan College of Sun Yat-Sen University, told Netease Finance that many LED companies in Guangdong are still stuck in low-end links such as packaging, and R&D has done very little. In fact, R&D is the most profitable in the LED industry, but R&D takes a long time to get a quick return in a short period of time, and the success rate is not very high. Therefore, many companies prefer to seize the low-end market and are not willing to engage in R&D. Therefore, in the low-end market, more and more enterprises are repeatedly investing, and they have sought the government's special subsidy funds, which has formed vicious competition in terms of prices.
Lin Jiang suggested that the government should encourage downstream enterprises to go upstream, and encourage some enterprises to transform and upgrade high-end products when the operating conditions are relatively good through some special funds of the government. At the same time, encourage low-end packaging factories to merge and merge or Acquisitions and other means to achieve industry integration, enhance competitiveness, achieve resource sharing, and avoid vicious competition.
"On the one hand, we must encourage technological innovation, strengthen property rights cooperation, connect university resources with enterprises, and make breakthroughs in technology research and development; on the other hand, we must encourage institutional innovation. The government can directly subsidize manufacturers and encourage manufacturers to use lower prices. Launching products, so that manufacturers can reduce costs, but also set a price that consumers can accept, and the government can achieve energy and environmental protection through financial support, to achieve a win-win situation for the government, enterprises and consumers. Lin Jiang said.
Although for the LED industry, it is still winter, but the hope of spring is still gestating.
Yang Haifeng said that 70% of the lighting industry is manufactured in China, and many companies are mainly export-oriented. This year, due to the impact of the European debt crisis, foreign demand has declined. However, he expects his company's domestic sales to increase from 10% to 20% this year. It is expected that sales in the domestic market will be better than foreign markets next year, and he will shift his focus to the domestic market next year.
"The LED industry has developed too fast in recent years, and there is no time to accumulate. The management level of enterprises is generally down." Wang Peng said frankly that the excess capacity will be withdrawn in the future, the contradiction between supply and demand will ease, the industry concentration will increase, and the few will be huge. No-head LED companies will be formed.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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