In the past year, people have said that they can wearable devices. The e-commerce office on the website is full of wearable devices. From the original Google glasses to the current helmet, from the watch to the bracelet, if you want to fashion or fashion without a wearable device, you are embarrassed to go out, but "ideal is full, reality is very skinny", this is the current wearable market A true portrayal of it.
The market expectation of wearable devices "wearable devices are more than just a complement to smartphones"
Wearables can help people manage time and trajectory, optimize fitness and health, and manage life. Wearable devices make the Internet universal. A networked health bracelet or watch now looks more like a piece of jewelry, and the practicality is not yet reflected. But over time, it will become a brainless, more popular device that people will carry with them. For example, a watch connected to the Internet that can automatically switch time zones, an app that can monitor heartbeats and upload health data to the wristband in time, and store and analyze wearer health data.
Of course, what is most anticipated is the services carried by these wearable devices. After all, they will be worn by us, able to detect our vital signs, such as the quality of sleep, etc., whether it is fitness enthusiasts, dieters, the elderly or babies can rely on these devices.
Although the current wearable market is full of speculation and speculation, it can be seen in Business Insider's business intelligence report that even a conservative expectation of a gadget on the wrist will bring a $12 billion market.
Here's a brief estimate of Business Insider's wearables:
Changes in market size: According to IMS report research, the market for wearable devices is expected to reach 171 million shipments in 2016, compared with only 14 million (14 million) in 2011. According to ABI's recent estimates, annual shipments of wearables will reach 485 million in 2018. We think this number is a bit too high because of the uncertainty of smart glasses and smart watches. We believe that the global annual shipment of wearable devices will reach 100 million milestones in 2014 and reach 300 million in the next five years.
Bracelet: Nowadays, the wide application in the field of fitness and medical care makes the wristband device temporarily occupy the dominant position in the market. IMS stated that even though wearable computing will not become mainstream, smart bracelets will dominate the smart medical device. We believe that fitness and medical wearable devices will together account for approximately 60% of the wearable device market and will even be larger in the future.
Watches: Similar to a health bracelet, they are also connected to a smartphone using a wireless connection such as Bluetooth. But unlike a healthy bracelet, a smart watch not only collects information but also displays information. The seller of smart watches also emphasizes the fact that as smartphone screens get bigger and bigger, it is embarrassing to play mobile phones at any time, so with smart watches, users no longer need to constantly check the smartphones in their pockets. It is.
Glasses: Compared to virtual reality, augmented reality allows you to see environmental information as you interact with the real world. Google Glass has become mainstream, and marketers have seen its potential.
The following ON World is a survey and brief estimate of wearable devices:
ON World has just published a report that "mobile sensing wearable devices" covering more than a dozen wearable technologies have revolutionized the health and hygiene market, disrupting the current development of smart mobile devices, in security The market for efficiency and worker productivity has opened up new markets. ON World defines "mobile sensing" as an emerging ecosystem of intelligent mobile devices, sensor technology, communications and cloud computing. Specifically, the mobile sensing system senses and stores data on the one hand, and performs real-time communication when the user is moving (or daily life production activities such as sleeping, etc.). A position-aware wearable device that is worn by the user or carried as an accessory on the user.
ON World survey results:
In 2013, the mobile sensing wearable device market emerged with more than 400 unique products, a two-fold increase over the previous year; and with the emergence of new product categories, the momentum of rapid development; these new products with smart watches, smart Eyewear, consumerized wearable sensors, and growing industrial and enterprise solutions.
In 2013, the acceptance of wearable devices increased by a factor of two. ON World evaluates more than 70,000 reviews of more than 400 mobile sensing wearables. Some categories, such as smart watches, have increased nearly tenfold, and personal sensors have grown by more than 500%.
ON World expects:
Sensor-fused and cloud-connected wearable devices will generate a $50 billion industry over the next five years.
The consumer wearable market, such as smart watches, smart glasses and personal sensors, will surpass those worn in sports or fitness in 2014 and account for two-thirds of total revenue in 2018.
Five years later, 700 million wearable devices will be sold globally each year, with a market valuation of about $47.4 billion.
In the meantime, hardware will be the bulk of market revenue, but mobile apps and services will grow at a faster rate.
Actual market conditions for wearable devices
Wearable device development timeline
Bracelet products, simple program, main step counter, calories, sleep reminder, vibration reminder and other functions, foreign users have good exercise habits, coupled with beautiful design, so Fitbit, Jawbone
UP and other sports bracelets are shipping well. The domestic bracelet product program tends to be homogenized, the design is relatively rough, and the price ranges from tens to hundreds. Although the overall shipments continue to increase, but due to the large number of players, single shipments are not large. the Lord
The problem is: the design is not new enough; the function is not sticky; the business model of establishing data support with APP is not clear enough.
Watch products are mainly divided into mobile phone companions and independent mobile phones. The functional requirements are more complicated than the wristbands. Mobile phone partners mainly provide information viewing, information reminder, telephone answering, environment display, personal health information and other functions. The main purpose is to manage the reminding and viewing of simple information, reduce the number of contacts with mobile phones, and manage personal data through mobile phones; The card slot can be used as a second mobile phone to make a call. The main problem: the design is not novel enough; the scheme is not mature enough, the power consumption is large, the battery life is not ideal; the lack of application needs to drive the demand; the product design and target group positioning is not clear enough.
Glasses products, glasses design complexity is higher than watches and bracelets, mainly providing camera, 3D display, virtual reality VR and other functions, such as Google Glass, Oculus Rift and so on. The main problem: high technical threshold, less domestic players; expensive, small audience; short battery life; human-computer interaction needs to be improved.
Apple and Google are high hopes in the industry, hoping to take the lead in the wearable market, Google has taken the lead, Android wear and app stores have been logged in, iWatch has the responsibility to enhance user awareness and foster the industry chain, while being wearable products Design and business models provide a reference.
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