"Cheat" Ending Exclusive Landing Youku Potato

The “Lao Hang” excavated by the popular Net Generation generation director Li Hong Silk finally has to fill it! Stopping for more than two years, the brain-burning drama "Mao Chuang" will end on September 10th, with exclusive access to Youku Tudou. The end of the article using "members see the complete set" mode, Youku members can see the entire Department 10 episodes, completely solve the mystery of the play. In the "Hole era" where net content broke out, Youku unearthed the personalized content advantage of the channel, accurately captured the scenes of heavy fan payment, and opened a whole new world for the video website user business and the self-tuning of channels.

"Looking" stopped appetite for more two years, Douban score up to 9.0

The brain-burning drama “Mao Cheat” tells the story of a group of swindlers who are full of the spirit of “The Grand Theft” and carefully laid out their greed and enthusiasm. The brain-burning story, coupled with humorous dialogues, has led to a rapid gathering of fans. The drama has been on-line in the first quarter since June 2010, and has been temporarily updated in the second quarter of January 2014. A total of 34 episodes have been aired. The episode came to an abrupt end when the story was about to usher in a climax and the audience was apprehensive. Why does the fox boss want to kill Xing Dongdong? What is behind K2? Who is "Yihe"? Who is Qin Ru? Focusing on these issues, posting and microblogging have brought up an upsurge in the discussion of the story. Even if the critical critics gather watercress, the score of the drama is as high as 9.0.

In the face of the call of thousands of fans, the "cheating" crew has been grinding swords for two years and has launched the closing chapter. Not only has the 1080P ultra-clear picture quality, but also in the make-up, the scenery and other aspects are also under the full effort. Director Li Hongxie said: “The “swindler” for five years is a memory of youth for many audiences. For us, it is more of a kind of growth. From the earliest stage of the grassroots team, we are disregarding it and we are now relatively Mature, various aspects are relatively exquisite... We enjoy this process."

It is reported that the "cheating" of the end of a total of 10 episodes, the first episode free of charge, the remaining 9 episodes, will be September 10, once in the Youku member center on the line. At the same time, Youku's original channel will also be broadcast on a weekly free update of 1 episode.

Seven Years of Original Road, Li Hongsui's Full Support from Youku

Director Mao Hong Li is the senior representative of the original Chinese video author. Since 2008, Li Hongpei, who is still in school, has started to work with his classmates, used his spare time to perform his own self-directed performances, and uploaded his works to Youku. He has since released "College Students Cohabitation", "Spicy Next Door", and "Mao "cheat" and other dramas. Under Youku Channel's Supporting Program, Li Hongsi has obtained full support for products, content, and resources from the channel. The number of broadcasts and the number of fans of the works has increased substantially, and brand influence has also rapidly expanded in the short term. In June 2014, Li Hongpei became the first channel owner whose patch was divided into more than one million yuan, and its cumulative broadcast volume since the channel has reached 530 million. Li Hongsi said: "Youku has brought new passion and impetus to our team. Through search optimization, the playing volume is increasing and the income is getting higher and higher. Youku gives us great support and help, let us walk faster. , the quality of the work also goes a step further."

Since the channel test "see the whole episode", Youku explores the ecological value

This time, the “cow fraud” is included in the “members watch the complete works” and taps the user value of the channel, which is in line with the concept of “Open Ecology” of the Heyi Group. On August 6th, Koyue Group Chairman and CEO declared that "the era of pure video media is ending, the entertainment industry has entered the Hiro era with self-channels as the center," and it is asserted that "strong fans and liquidity in users are more than traffic." It is more worth pursuing and paying attention to."

Since May of this year, Youku Tudou has broken down the traditional profit model in which channel owners rely on patch sharing. They try to “take a look at members' first look” on channel content and set up a bonus pool every month. They are divided according to the length of time the members watch. The project has been carried out to the third period, with more than 30 channel owners joining and taking away millions of bonuses. Li Hongsi also got a share of the other work "Hot Blood Basketball." Based on this, “Looking Down” went one step further. For the first time, he tested the “Members Watching the Complete Works” to fully explore the willingness of heavy fans to pay, and provided new opportunities for realizing self-channel and user services for video websites.

Pay-per-view is not a patent for big IP, big investment, or large companies. The “members watch the whole episode” in the final chapter of Mao Chong is a start. “The value of the Internet lies in connecting image creators and consumers,” Wei Youming, president of Youku, said. “Every small and beautiful connection and combined ecological environment is exactly what we want to build.”