"Internet +" accelerates the transformation and upgrading of China's color TV industry

In 2015, the integration of traditional manufacturing and the Internet further intensified. With the rapid development of the Internet, the "Internet +" and "Made in China 2025" maps of China's color TV industry have become increasingly clear. The color TV industry has also ushered in a key historical development opportunity.

On June 9th, China Digital Video Industry Association sponsored the 2015 (Tenth) China Digital Television Annual Ceremony. Zhou Haiyan, Director of Audio and Video Products Division, Electronic Information Department of the Ministry of Industry and Information Technology pointed out that the introduction of relevant state policies will promote our country. The rapid development of the information industry. In the era of interconnection, integration of reality and reality, and human-computer interaction, from the user's behavior to the supply of spare parts, all aspects of the entire industry chain will be digitized, which also puts high demands on information technology and intelligent applications. The digital and intelligent technological revolution has promoted the rapid transformation of traditional industries, and has also driven the escalating tide of consumer upgrades, bringing historic opportunities to the Internet economy.


Bai Weimin, executive vice president of the China Electronics and Video Industry Association, stated that with the slowdown in the growth of the domestic color TV market, especially after the rapid release of population and market dividends, the Chinese color TV industry has shown a collective move toward “Internet+” and “ Made in China a new trend of 2025. After the scale of the industrial platform has risen to a certain height, the spirit of "craftsmen" should be advocated, the quality of products should be truly improved, and the development of the entire industry should be promoted with the concept that "products are kings."

Summary of company views

The theme of the event was “Avenue to Jane – Win-Win Innovation for Internet”, facing the objective of how to enhance the level of intelligent manufacturing and promoting China’s color TV industry to achieve the goal of “Made in China 2025”. Each company put forward its own point of view. .

According to Hu Jianyong, deputy general manager of Hisense Electric, the launch of the “Made in China 2025” plan has brought rare opportunities for the Chinese color TV industry. His products and brands are the magic weapon for the overseas high-end market, and Hisense is trying to break through the cutting-edge display technology. , Accelerate the deployment of a globalized market and enhance the competitiveness of the company's international market.

To upgrade and transform the traditional manufacturing industry, it is necessary to further study the future market demand in combination with its own advantages and characteristics and identify its own strategic direction. Xie Fan, deputy general manager of TCL Multimedia China sales company, said: “Make your products meet the industry direction supported by national or regional government policies, so that your products meet the needs of the future domestic market or overseas markets. With a good product One very important point is to try to introduce their products to the market with advanced marketing ideas and methods."

Wang Zhe, Vice President of Suning Yunshang Group Co., Ltd., stated: “In 2015, the competition in home appliance channels was fierce. The most obvious manifestations were the sinking of e-commerce channels, the nationwide chain to rural areas, and the transformation of regional chains. Suning is also actively making retail sales to the Internet. Implementing the O2O layout of 'One Body, Two Wings, Three Clouds, and Four Ends' to build the first sales platform for mainstream new products, the best-selling platform for core single products, the promotion platform for brand image, and the integration of resource values ​​for consumers and suppliers. platform."

At present, the trend of color TV products becoming more and more obvious. Dong Min, general manager of AVC's black power division, mentioned in the report on the user-oriented color TV products, the future trend of color TV products will be more obvious, ultra-high-definition, large-size smart TV is becoming a living room TV In the mainstream, television will return to the audiovisual era. With the increase in the number and activity of traditional manufacturers of smart TV users, the business model of “hard manufacturing”, “soft services”, and “soft-hard integration” in the color TV industry is fast-paced.

The Chinese economy has entered a new normal and put forward higher requirements for innovation. Liu Junguang, deputy general manager of Samsung Electronics' headquarters color TV marketing department, stated: “Samsung is not a brand with price as its core competitive factor. Samsung has a relatively deep technical reserve that can guide the development of the TV industry, through strong technical strength, and persistence in China. The local consumer demand-centered strategy will win more opportunities."

As the largest screen in the home, TV has an important position in smart homes, and in the continued development of millet TVs, more and more attention has been paid to the expansion of smart homes. As Xiao Duiyu sees the vice president Lai Yongsai in his speech, with the development of speech recognition, face recognition, somatosensory control and virtual reality, the intelligentization of television will be able to achieve more integration with smart homes. The ultimate user experience.

In the face of changes in market conditions and the impact of the Internet, Lenovo, which started as a PC, made a strategic decision for PC+. According to Bai Yun, general manager of Lenovo's smart TV business division, the strategy is from a product perspective, namely smart phones, tablet PCs, personal computers and smart TVs. They are then integrated into Lenovo’s Le Yun service and become A complete set of personal cloud systems.

Announcement of outstanding annual list

The grand ceremony on the site of this year’s grand ceremony announced the 2015 product category, technical design category, contribution category, brand category and other awards to encourage industry enterprises to actively promote product technology innovation and upgrading, and to create a richer and higher quality product experience and digital life for users; At the scene, it also passed the smart TV product exhibition area, which attracted many guest interactive experiences and brought infinite surprise to the site. The specific winners are as follows:

2015 Product Gold Award:

Skyworth GLED Air G9200

Changhong Q2C

Samsung SUHD TV JS9900

LGE OLED TV 65EC9700

2015 Consumer Love TV Awards:

Hisense XT910ULED curved surface television

TCL Q65H8800S-CUD

Skyworth GLED Air G7200

Samsung SUHD TV UA65JS9800

LGEUF8580-CJ

Konka T60 Super TV

Changhong Q2N

PPTV-50P

2015 TV Technology Gold Award:

Hisense Laser Theater VIDAA MAX

TCL Quantum Dot Reinforced Membrane Technology

Samsung SUHD TV - Nano Crystal Magic Color Technology

Konka Easy Teak Super Core

LGE Art Slim Thin Art Hard Screen

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