Dehao Runda and Electrolux enter the European and American markets

[High- tech LED News] On October 18th, ETI Guangdong Dehao Runda Electric Co., Ltd. ("Dehao Runda" or "ETi", stock code: 002005.SZ) held "Strategy, Brand and New" in Beijing Product launch conference, officially signed a signing ceremony with Electrolux's Brand License Agreement. And for the first time to release the global market strategy, the company will rely on the LED industry to officially launch the international market.

Dehao Runda said that in order to accelerate the pace of expanding the international market, the company cooperates with the Swedish Electrolux company, one of the world's top 500 companies, to provide technical, design and manufacturing support for LED products, while Elek The company has licensed the company to use its own "AEG" brand; this cooperation is mainly based on the European and American markets, and gradually penetrated into the global market. The cooperation also includes the global market resources sharing the above brands.

Electrolux is one of the world's top 500 companies. Its AEG company is an outstanding company founded in 1883 with a history of 100 years. In 1970, AEG became the fourth largest electrical group in Europe. Currently, the company has operations in 60 countries and has 40 corporate partners from around the world.

Electrolux Co., Ltd. is a world-renowned electrical equipment manufacturing company. It is the world's largest manufacturer of kitchen equipment, cleaning and washing equipment and outdoor electrical appliances, and the world's largest manufacturer of commercial electrical appliances. The company was founded in Sweden in 1919 and currently produces and sells a wide range of electrical products in more than 60 countries. In 2010, it achieved sales of SEK 106 billion.

According to Wang Donglei, Chairman of Dehao Runda, ETi has a 7-year history of cooperation with Electrolux in the field of home appliances. Wang Donglei said that in terms of product manufacturing and product quality, it meets the stringent market requirements of Europe. This is the basis for cooperation between the three companies in the LED field.

Wang Donglei pointed out that ETi's current technical team is mainly composed of American, German, Japanese, Korean, Chinese Taiwanese and domestic experts. It has more than 700 world-class and national-level patents, and maintains positive brands with brands such as Cree and Philips. Collaborative sharing.

In the next decade, the LED industry will be a high-growth industry, and it will also quickly promote high-growth multinational lighting companies. At this point, according to Wang Donglei's understanding, Dehao Runda is already at the leading starting point. In the next few years, ETi will become one of the few high-end brands in the field with technology as the core.

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