Peng Lei, who left the Ant Financial Service, has brought changes to Ali over these years.

Today, Ali's employees received an email from Ma Yun:

Since October 16th, Peng Lei, Chairman and CEO of Ant Financial Services, will step down as CEO and take over as CEO.

Peng Lei handed over the CEO position to the president, Jing Xiandong. After that, Peng Lei, as Chairman of Ant Financial, focused on the company's long-term strategic development, talent, and culture. The new CEO Jingxian Yin is fully responsible for the company's business, strategy and implementation.

At the right time to hand over the stick to young people, it has become a kind of ceremony and habit of Ali. As the saying goes in the Internet industry in 2014, if Ma Yun left Alibaba, the company’s impact would be about 30%. If Ma Huateng left Tencent, the company’s impact would be 50%-60%. If Li Yanhong left Baidu, the company The impact may be 70%. Ma Yun believes that Ali’s “taste” is here today, and Ali has a relatively complete successor system.

Peng Lei is known as one of the three most important female executives in Internet companies worldwide. The other two are Yahoo CEO Mayer and Facebook's COO Sandberg. Unlike the latter two who are often active in the media, Peng Lei is very low-key and reserved. In addition, she also has a flower name that does not seem to match herself - Lin Yuyu.

Peng Lei joins Ali: It is only a coincidence

Peng Lei graduated from Hangzhou Business School in 1994 and then spent four years as a teacher at Zhejiang University of Finance and Economics. In 1997, Peng Lei married her fellow senior fellow Sun Yuyu. Sun Yuyu then met Ma Yun and decided to follow Ma Yun’s venture. Soon after the wedding, Peng Lei still decided to resign. She joined her husband as a "family member of the military," and was one of 18 founders of Alibaba.

Therefore, in this case Peng Lei initially did not seem willing to follow Ma Yun, but to follow her husband. Recalling that year, Peng Lei said that he was "not at all happy and interested in creating a great company." When someone asked Peng Lei why he had to spend very little money and Ma Yunzao was desperate in a small room, she naturally answered:

I didn't really believe him. I thought he was especially interesting. You would never be bored with him. You would always feel very fun and excited. When he was with the team, he gave everyone that kind of spirit. Stimulus is very appealing.

Peng Lei in the CPO Period: Creating Ali Culture from 0 to 1

Peng Lei, who entered Ali, initially started with HR. He watched the resume along with Ma Yun and set up a start-up team. The tone of the staff of the start-up team recruited by Peng Lei also affected a group of Alibaba newcomers to live and work styles and laid the Ali culture. Within the Alibaba Group, Peng Lei is in charge of the core departments of the Group's human resources, affairs, administration, and market. Its influence is second only to Ma Yun. It is called by Alibaba insiders as a trader and maintainer of cultural construction.

Ma Yun left the corporate culture concept of "six-pulse excalibur": customer first, teamwork, embrace change, integrity, passion and dedication. However, given the expanding business of Ali's business units, the single “six-pulse excalibur” culture does not apply to all business units. To this end, Peng Lei initiated the "Zi Orange Culture," and launched different corporate cultures for different subsidiaries. Such as Taobao culture more lively, pay attention to personality, more young; and cloud computing business and finance, emphasis on rigorous......

Peng Lei has long served as the CPO (Chief Talent Officer) of Alibaba Group, but retired from this position in May 2013, and is responsible for Alibaba's Small and Micro Financial Services Group (formerly known as Ant Financial). However, one year later, on June 4, 2014, Peng Lei, CEO of Xiaowei Financial Services Group, re-appointed as the chief talent officer of Alibaba Group, responsible for leading and executing the Ali Group's talent and cultural development strategy.

In response to Peng Lei’s re-engagement with Alibaba Group’s CPO, analysts said that with the increasing social influence of Alibaba Group, the importance of corporate culture and values ​​has become even more prominent, and Peng Lei’s role in it has no one to replace. .

"The company's development depends on the introduction of outstanding talents, especially those who are better than themselves. This requires the establishment of a cultural value system in which all types of talents are built and shared." Ma Yun once said. In addition, Alibaba Group’s prospectus listing on the Nasdaq listed a special chapter to introduce Ali's mission and demonstrate its emphasis on culture and values.

Some analysts have mentioned that Peng Lei’s new CPO is the power of Alibaba’s “values,” and is somewhat less important than the CEO.

Peng Lei during the period of Ant Financial: Doing a trivial matter

In 2008, Peng Lei’s husband, who was also the founder of Taobao, departed. Lu Zhaosheng took over as President of Taobao, and Alipay was transferred to Shao Xiaofeng’s hands. However, in the following two years, Alipay’s performance did not reach Ma’s expectations. In January 2010, Peng Lei began serving as the CEO of Alipay when he was the CPO. Peng Lei's work focus shifted from the HR department to the payment business and moved from behind the scenes to the stage.

As mentioned above, although Alipay had already achieved success, it was far from meeting Ma's goal. Peng Lei took over as CEO of Alipay in the anxiety of Ma Yun, and established Alipay's position in Ali in just three years. Among them, Yu Qianbao's launch was even more turbulent in the Chinese financial community.

The role of Alipay in the past was only a payment tool that was used when shopping on Taobao. Peng Lei relied on years of HR experience to better understand the real needs of people. So under the leadership of Peng Lei, they have developed products that users really need to solve their life problems: such as adding telephone charges, water and gas charges, Alipay to credit card repayment and other trivial functions. This also enables Alipay to transform from a simple Alipay tool to a broader coverage of the life service platform.

In addition to the development of "trivial" functions, Alipay employees revealed that Peng Lei will read about Alipay online every day. Even if it is a small user experience and trivial problems, Peng Lei will allow employees to solve the problem for the first time. .

Before Ma announced the retirement of CEO in 2013, it was widely speculated that Peng Lei was a hot candidate. However, Ma Yun has announced that Lu Zhaoyi has served as CEO of Alibaba Group, and Peng Lei has served as CEO of Ali Small Financial Services Group.

Since 2013, on the one hand, Xiaowei Jinpao ran the field of mobile payment in the area of ​​AliPay wallets. Secondly, Internet finance products such as Yuebao and Zhaocaibao quickly monopolized the gimmicks in various segments.

In October 2014, Ali Xiaowei Financial Services Group was renamed Ant Financial. Peng Lei served as Chairman and CEO of the company. Its businesses include Alipay, Alipay Wallet, Yuqianbao, Zhaocaibao, Ant Little Credit, and Netbank. In addition to the above businesses, Ant Financial also initiated the establishment of an e-Commerce Bank with 6 shareholders including Fosun, Wanxiang, Jinrun, Dr. Xi and Jinzi.

At present, Ant Financial has the world's largest third-party payment platform, Alipay, which has over 450 million real-name users and has the largest number of users worldwide. Ma Yun said that Peng Lei and her team are "almost all pioneers of financial innovation." Last month, according to analysts from Bloomberg News recently quoted by analysts, the market valuation of Ant Financial has reached US$75 billion, which has surpassed the US financial giant Goldman Sachs.

The ants gold suit can come to this step, Peng Lei contributed.

Peng Lei retired behind the scenes: normal handover or for listing?


At the time Ant Financial was in transit, Ali announced that Peng Lei would step down from the post of CEO. For this handover, Peng Lei's reason was to respond: “For teachers, the greatest happiness is to see blue and blue rather than blue. "As for Peng Lei's dismissal of anything, the official claims that it is a normal handover may not be as simple as this.

This week news that ant gold suits are coming to the market has been reported. Although it has been denied by ant gold clothes, from the current situation, the ant gold clothes are getting closer and closer to the day of listing.

From the standpoint of the capital side, if the chairman and the CEO are the same person, they are often judged to have too concentrated power, which can easily lead to problems in management. By analyzing most of the current cases, in the listed company, the chairman and CEO are mostly two people who perform their duties. Peng Lei is the chairman and chief executive officer of Ant Financial Services. Therefore, outside analysts say that the split of the position is more preparation for listing.

The following is the full text of Peng Lei's response:

From the initial Alipay to the current ant family, thanks to the past six years and nine months to go with everyone, there is nothing more precious than the trust and friendship of the team. It is my life's luckiest thing to do something worthwhile and meaningful with you.

Thanks to the efforts of all Ants, the creativity, passion, and responsibility of your body are amazing. Like Ma, my first job is also a teacher. For teachers, the greatest happiness is better than blue and blue.

This era has given everyone a stage, and they can use their strengths to create a better future. We sincerely applaud the miracles we have created today and do our best to help small business entrepreneurs see hope and let all ordinary people feel the good life. This vast stage needs to usher in a younger generation that is more professional and innovative.

Eric's enthusiasm, commitment and optimism have always touched and inspired me. He is my best partner and gave me unparalleled help. Over the past few years, Eric has demonstrated outstanding and rigorous professionalism. The impartiality of his personality has always infected and inspired people with a high degree of passion and optimism. He is the ant CEO who deserves it. We have reason to expect Eric to lead a new generation of ant people to perform even better!

On the way forward, I will continue to accompany everyone. I myself will be more focused on the long-term development of ants and globalization strategies, as well as on talent cultivation and cultural heritage. At the same time, I will still fully support Eric in leading the new team to create more value for users and expect more surprises and good times. ”

Go! Small ants, big dreams!

After leaving the CEO, Peng Lei really retired?

Now suppose that Peng Lei’s retirement from the post of CEO is to prepare for the listing. Will she turn over people’s attention when handing over the rights of Ant Financial? According to industry insiders, Peng Lei will probably devote more time to building his own HR and corporate culture. In particular, after the recent “moon cake door” incident, Ali’s corporate culture has been questioned by the outside world to some extent. Although Ali's attitude toward this issue is tough and his position is firm, it is still a problem that cannot be ignored. Peng Lei had previously experienced the retirement of the CPO, and once again served as a precedent for the post. When the various services of ant gold suits have stabilized, it is not impossible for Peng Lei to decentralize ant gold suits and re-manage Ali's corporate culture.

Although Peng Lei rarely publicly debuts, there is a classic saying: "I blame you for the fact that I always look at the horse's five features, but it is a unique and temperamental style. But if you look at it, it will be beautiful or ugly. In the final analysis, I’ll say something about what I’m doing for you.”

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