The fall of plasma TV

For years, the industry has circulated the following phrase: “The amateur buys liquid crystals, and the insiders buy plasmas.” But this sentence may be a little outdated nowadays.

Japanese manufacturers are pioneers in the development of plasma TVs, but Hitachi has already withdrawn from the plasma TV market in 2008. One year later, Pioneer also withdrew, leaving Panasonic alone to fight. However, Panasonic also announced that it will stop producing plasma TVs in March 2014. This also means that Japanese manufacturers have completely abandoned the plasma TV business. The original pioneers have already abandoned it. Where does the plasma path go?

As Panasonic withdrew from the plasma, this early-forgotten product line seemed to be the focus of attention again. The author searched the Internet, and in many e-commerce sites he could still see plasma TVs being sold, but the number was related to LCD. By comparison, it is not an order of magnitude. It is now clear that many TV enthusiasts have faced red and white plasma and good LCD problems. Therefore, even if the best thing is not recognized by the market and the public, there will always be a day of demise. The fall of plasma TVs may be a good example.

First, the screen size is not covered by a single comprehensive flat-panel TV began to rise, plasma TV has also been brilliant. At that time, plasma TVs and LCD TVs were dead. At the time, both had their own advantages and disadvantages, and their market share was evenly divided. Each had a loyal fan. The color reproduction of plasma is good, almost no smearing, and the advantages such as large viewing angle are praised by the majority of users, coupled with mostly large-screen products, so it is most suitable for TV.

The mainstream size of plasma TVs was basically about 50-60 inches. Although the large screen size brought better visual effects, the large-size products were accompanied by high selling prices due to the competitive relationship with LCD TVs. Basically, plasma TVs are generally much higher than LCD TVs. Even so, the LCD TV was not good enough at the time, there was a phenomenon of smearing, and there are also shortcomings such as light leakage, small viewing angle, etc., and it has also become a target for fans of countless plasma TVs.

However, it must be admitted that LCD TVs are better than full-size ones, ranging from more than 20 inches to more than 60 inches and even larger sizes. They can fully take care of different consumer groups and are relatively inexpensive. Especially in the Chinese market, what people can afford is the real mainstream, so more and more consumers have begun to favor LCD TVs.

For plasma TVs, the bigger the screen size, the more advantageous it is, but it has caught up to the era of cell phones and tablets that are being eaten by LCD screens. With the application of LCD screens in more products, technology has been continuously improved, features such as higher resolution and more energy saving have been highlighted. In contrast, plasma technology and plasma TV are obviously outdated.

Second, self-styled, self-remaining way In addition, plasma technology is only in the hands of a handful of manufacturers, and technology is not decentralization. This approach of eating exclusive meals and earning exclusive money seems to seem to be more profitable, but the company's insistence on plasma display technology has accelerated its endurance to isolation.

It is understood that only a few Japanese and Korean manufacturers such as Panasonic, Hitachi, and Pioneer have mastered the plasma core technology. In addition to Japanese and Korean manufacturers, there are very few capital investment plasma panel production lines in other global markets. Not only that, because the plasma camp is mainly Panasonic, and Matsushita hopes to use plasma to get rid of followers, and has a strong sense of confidentiality in technology, and is unwilling to share with other companies, for fear of being copied and imitated by their peers, but not to To form a strategic alliance with any company and to make the plasma industry bigger. It is in this context that the vast majority of manufacturers have come to their own feet and started to develop the LCD industry. This has stimulated a large amount of money each year to be used to expand production of liquid crystal panel production lines, eventually forming plasma and liquid crystal. The big technology camp confronts the situation.

As the saying goes, “Let's get cool under the big tree”, LCD is supported by more and more manufacturers, more and more LCD TVs, more and more products, the market will naturally go wider and wider.

Looking back at plasma, companies that mastered plasma core technology have slow progress in research and development, and product update speeds can't keep up, let alone market. As a result, plasma TVs gradually entered a narrower and narrower path, until they finally had no way to go, but had to be free from the people.

Third, slow progress in technology When it comes to the reasons for the failure of plasma TVs, many people believe that technological progress is slow. Plasma TVs and LCD TVs have obvious advantages and disadvantages. Plasma TVs are more favored than LCD TVs because of the phenomenon of tailing in moving pictures, the display of rich colors, the contrast of pictures, and the reaction speed of television. All have advantages over LCD TVs.

However, after N years passed, LCD TVs have solved the problems of color, reaction speed, and even better than plasma, and the plasma technology does not depend on obvious progress. It is bulky, generates a lot of heat, burns screens, etc. Disadvantages cannot be fundamentally resolved. It's not hard to understand why LCD TVs have become very popular, and the plasma is still eating the old books, even pushing themselves into desperation.

Therefore, since 2007, Pioneer, Hitachi, and other ion manufacturers have successively announced their withdrawal from the plasma market, and there are fewer and fewer manufacturers supporting plasma, and more and more manufacturers have switched to the LCD industry. LCD TV.

to sum up:

Over the years, the industry has circulated the following phrase: "The amateur buys liquid crystal, and the insider buys the plasma." The reason is that the plasma TV has excellent performance in terms of dynamic resolution, and it is in terms of visual comfort, color reproduction, contrast, viewing angle, etc. The performance is also better.

It seems that this sentence may be a little outdated nowadays. The disadvantages of LCD TVs at the beginning were many, but through continuous technological advancement, it has now reached a very high standard, and even many functions have surpassed the plasma, and have occupied an absolutely dominant position. But even so, there are still a lot of fans who have a particular preference for plasma TVs.

We said that both LCD and plasma have their own consumer groups. Both are complementary in the market and in technology. Even if Panasonic stops the production of plasma, plasma TVs will at least have a transition period in the short term. Will not withdraw from the market. Therefore, we here suggest that if you have a special love for plasma TVs, there are indeed still some products worth buying, but the premise is that you must take into account the relevant functions and after-sales issues, or else some gains are outweighed.