CCTV2 Economic Information Networking: Focusing on LED Price Dilemma

[High-tech LED News] On the evening of October 28, 2011, the CCTV2 financial channel "Economic Information Networking" column gave an in-depth report on the recent domestic LED industry series dilemma. During this period, CCTV reporters said "the lack of capital turnover for small and medium-sized enterprises." The influence of LED companies" interviewed Dr. Zhang Xiaofei, director of the High-tech LED Industry Research Institute.

In addition to the previous construction, research and development, promotion and other costs, some LED terminal lighting companies provide products free of charge to rely on contract energy management to recover funds, which has already caused some enterprises to be on the verge of being dragged down. Dr. Zhang Xiaofei told reporters that it can't afford (arrears), but it will not cause a break in funds. This is not only happening in some small companies. Once the small business has a bad downstream operation and can't afford the money, it will indirectly affect the operation of the upstream packaging companies. We believe that some enterprises will fall to the end of this year.

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The price of LED lamps is still falling, and the price is still high.

Most of us have become accustomed to the use of incandescent and energy-saving lamps, but according to the National Development and Reform Commission recently announced "China's phase-out of incandescent roadmap" draft for comments, starting October 1 next year. China will gradually ban the import and sale of incandescent bulbs for general lighting. By 2016, we will bid farewell to the historical stage. There are predictions that after the incandescent lamps are completely replaced, China will save more than 480 billion kWh of electricity every year. The replacement of incandescent lamps with energy-saving lamps, halogen bulbs and LED lamps is becoming a global trend. The fluorescent lamp in the energy-saving lamp is facing the problem of mercury pollution, so the LED lamp, that is, the LED light source, has become a replacement product that is expected by the public. It not only has high brightness and long life, but also saves about 40% more energy than ordinary energy-saving fluorescent lamps. But the current situation in the LED industry is far from being rejoicing.

In a lighting wholesale city in Shanghai, the reporter learned that there are more than 100 stores operating lamps, and these stores involve less than 10 LED lamps, and the price of LED lamps has fallen sharply this year, the price of many products. It has fallen by nearly half.

Shi Haixia, a store director of NVC Lighting, told reporters that this is also 5 beads, the power is 8W. On the basis of this year, our price is only 120 yuan, which is twice as cheap as last year.

The reporter learned that the LED ceiling light last year's 8 watt sales price of 293 yuan, the price began to be 120 yuan in June this year, LED grille light single head also dropped from 180 yuan last year to 100 yuan, LED downlights from 370 yuan dropped to 230 yuan this year, although the price of many LED products has dropped by nearly half, but compared with the price of incandescent lamps and energy-saving lamps is still very different, for example, 7W LED lights will be 90 yuan, and energy-saving lamps As long as 10 yuan or so, incandescent lamps only need about 1 yuan.

A Shanghai consumer told reporters that like my 90-square-meter house, if I use LEDs, the total amount will be around 12,300 yuan, but if I use energy-saving lamps, I can just use a few thousand dollars. Another Shanghai consumer told reporters that if it is a high price, the ordinary people will definitely not accept it. If its price goes down and accepts more people, then the product will be promoted and proved to be successful.

The sales table of NVC Lighting can clearly reflect the average monthly sales of lamps, of which LED lamp sales account for about 20%, energy-saving lamps account for 70%, and incandescent lamps and other materials account for 10%. %. Most owners of lighting fixtures admit that they will not only sell LED lamps for the time being. Because ordinary consumers can't afford it for a while.

The merchants of the home lighting fixtures told reporters that the ordinary people think that such a cheap habit is usually used. It is so high, it is really a little stressful. The long road, I estimate that the public, China reaches 80%, I guess there is no 15,20 Year is unrealistic.

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