China Domestic Mobile Phone Market Analysis Report

In March 2014, there were 80 companies participating in the competition in the domestic mobile phone market, which fell slightly compared with the previous month, but the number of models did not decrease. From the perspective of brand structure, among the ten vendors that have attracted the most attention from users this month, except for Shenzhou's latest ranking, the other nine vendors have maintained stable rankings. In the product structure, Qianyuan’s domestic mobile phone still maintains its strong competitiveness, and the Meizu MX3 leads the market.

Report Highlights • Brand Focus: Huawei, Cool, and Lenovo are in a threefold position. Shenzhou has replaced Nubia in the top ten, and the top nine brands are stable.

• Product Focus: The Meizu MX3 (without NFC/16GB/Standard Edition) leads the domestic mobile phone market. Three of the models in the list are new models for 2014, and four models are 5.5 inches or more.

• Product Features: The following model attention has exceeded 30%, and the 4.6-5.0 inch models continue to rise.

• Product Features: The 10 million pixel model has exceeded 40% attention, and the quad-core model has received more than 70% attention. It is the absolute mainstream, and the dual card dual-mode model is approaching 60%.

• Case study: Huawei ranked first, and the proportion of concerns increased steadily. Huawei's price range of RMB 1000-2000 was concentrated and highly competitive.

First, the brand attention pattern Huawei, Cool, Lenovo was a tripartite situation in the domestic mobile phone market in March, Huawei, Cool, Lenovo ranked users in the top three, and was a three-way tripod. Among them, Huawei led the market and received nearly 20% of attention. OPPO won the fourth place with a 9.8% attention ratio. Meizu, vivo brand awareness gap is not big, the former only leading 0.1%. Jin Li and Xiaomi’s concern ratio is only 0.1%. Overall, the top ten brands cumulatively accounted for nearly 90% of the attention ratio, and users focused on the focus.

Shenzhou replaced Nubia in the top 10, and the top nine brands remained stable compared with February. This month's domestic mobile phone market remained stable in brand awareness. The top nine brands remained stable. Among the top five brands, Huawei and OPPO brands. Concerned about the proportion of 0.9% increase from the previous month, Cool, Lenovo, Meizu are all different levels of decline. It is worth noting that Shenzhou, which has just entered the field of mobile phones and specializes in the market below 1,000 yuan, replaced Nubia this month and ranked among the top ten.