Hao Xilong, Vice President of Lighting Marketing, speaks at the dealer conference
On October 17, 2009, one day before the opening of the 8th Guzhen Light Fair, Haohao Lighting Guangdong Distributor Conference and Commercial Lighting Promotion Conference was held in Xindu Hotel, Zhongshan Guzhen. Since the high-profile appearance of Haohao commercial lighting in June this year, Haohao has promoted commercial lighting in regional markets such as Hubei and Henan. After the commercial lighting was launched, Haohao's product line has covered major fields such as light source appliances, home lighting, lighting, electricians, and commercial lighting.
Launched a commercial photo product line
Haohao is famous for its home lighting industry, but in fact its product line covers many fields such as light source appliances, lighting, and electricians. “The perfect product line of Haohao Lighting will bring more choices to dealers.†Wu Jian, the lighting and home business department of Haohao, said to the dealers at the meeting. With the launch of the business photo product series, the renewal of the image spokesperson Fan Bingbing, the strategic layout of Haohao Lighting is more clear.
Haohao Lighting has more than 2,000 market terminals in China, and the channel is basically mature. Since the end of 2008, it has played “Jingli Brand†with “6.6 yuan to buy energy-saving lampsâ€, and achieved considerable success in the market cake competition. Hao Xilong, deputy general manager of Haohao Marketing, said that after the successful operation of the brand in previous years, especially from 2006 to 2008, the company has laid a solid foundation for the promotion of Haohao brand in terms of corporate culture, channels and terminals. Since 2009, along with the listing of Haohao Commercial Lighting, it has created an unprecedented space for the Haohao brand.
Focus on design mining invisible channels
Along with the expansion of product lines such as Shangzhao, Haohao Lighting has also taken a step in tapping invisible channels in channel construction. In 2009, Haohao Lighting and the industry media jointly held a designer competition to bring together a large amount of resources in the design industry. In the 8th Guzhen Light Fair in 2009, Haohao Lighting sponsored the “China-Italy Designer Cooperation Summit Forum and the Lighting and Furniture Industry Cooperation and Exchange Conferenceâ€. Hao Xilong, vice president of lighting marketing at Haohao, revealed that at the China-Italy Designer Cooperation Summit Forum, Haohao Lighting will sign the contract with the Italian design agency, which indicates that Haohao Lighting will be in line with the international industrial design leading level.
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