The “Thousand Stores Masters Programâ€, which is based on the three-step three-step plan of Jonson’s brand development, was launched during the 2008 Guzhen Light Fair. As of now, after the first anniversary of the program, Jonson Lighting has achieved remarkable results. The Qiaosen Home Lighting Life Museum has blossomed all over the country. At present, there are 300 living museums, and the annual task of outlet development in 2009 was completed ahead of schedule. As the Guzhen Light Fair approached, the Jonson people could not help but be passionate.
Jonson Lighting Thousand Shops Master Plan
On October 19, 2008, Mr. He Rongbiao, President of Qiaosen Lighting, announced the official launch of the “Thousand Stores Master Planâ€.
It is reported that in just one year, Qiaosen Lighting has made a leap in product development, quality, service and personnel training, business model, terminal image, etc., can achieve such great results, Jonson Lighting did What efforts? Here let us walk into Jonson lighting to explore and interpret the real reasons behind its rich achievements.
Product creation
Quality is the life of the company. Jonson Lighting has turned this slogan into a tangible action, always putting quality at the top of the overall work of the company. As Jonson executives said, "Jonson wants products that don't require after-sales service," that is, the products that consumers want to buy are high-quality products without worries.
In order to produce high-quality products, Jonson first started from the source - raw materials, the key is the procurement and quality control of raw materials. Jonson Lighting has drastically increased the adjustment of raw material procurement procedures and operational links, and strengthened monitoring of raw material procurement through layer-by-layer monitoring. In July 2009, the successful convening of the supplier conference publicly proposed the requirements for suppliers and strengthened the management of suppliers. At the Golden Autumn Marketing Summit in September 2009, the national offices and headquarters development department and quality control department The department has conducted face-to-face product quality and product information exchange, laying a foundation for further development of Jonson's quality.
Product integration
Whether an enterprise can continuously carry out product innovation and develop new products suitable for market demand becomes an important factor in determining whether the company can achieve sustainable and stable development. Jonson Lighting consciously caters to the changes in the market and develops corresponding products from time to time to meet market demand. In terms of product integration, Jonson is market-oriented, grasping and grasping the key to maximizing consumer satisfaction, and providing consumers with a satisfying utility with an organic whole.
In 2008, after the launch of Jonson’s “Thousand-Store Masters Programâ€, Jonson Lighting launched the Jossen Home Lighting Life Museum and integrated the overall home lighting products. The Grand Ceiling Light Series, Kitchen and Bathroom Light Series, and Energy Saving Light Series were launched. , electronic bracket series, Table Lamp series, chandelier series, wall lamp series, aluminum flat panel light series, sheepskin lamp series and Other products. At the new product launch conference on October 20, 2008, the order quantity of Qiaosen's new products achieved a good score of over 16 million yuan. In June 2009, on the basis of the original product series, Jonson added new styles and styles, and added crystal acrylic flat lamp series and modern dining chandelier series, which were widely welcomed by the market.
Featured service multiple guarantees
After the launch of the “Thousand Stores Masters Programâ€, Jonson established the third channel model of the lighting industry, which is to implement the “Thousand Stores Masters Program†with the “Joson Home Lighting Living Museum†model. After the launch of this model, it was highly recognized by the majority of dealers. The increase in the number of famous famous stores and the improvement in quality fully demonstrate the correctness of this model.
He Rongbiao, president of Johnson Lighting, told reporters that the reason why the Sensen Home Lighting Life Museum is popular is that it is positioned as a “value-added serviceâ€. Its three characteristics are: First, it is not only a place to realize product sales, but also to achieve Brand culture and product information dissemination; Second, provide consumers with professional consulting guidance and personalized indoor lighting design; Third, "Joson Home Lighting Life Museum" through differentiated business guidance, differentiated cultural appeals, differences Product styles, etc. to protect and enhance the operating profit of agents.
It is reported that Qiaosen Lighting also provides "six-one project" services for the majority of dealers joining the "Thousand-Store Masters Program": one opening training, one terminal promotion, one advertising support, one cost support, one-stop service. One day to implement the problem. At the same time, it also proposed the "eight management training" support with the characteristics of Qiaosen lighting: providing strong headquarters support in shop site selection, product display, atmosphere design, terminal promotion, inventory management, team management, sales management, shopping guide training, etc. Jonson Lighting also promised to the franchisees "Nine major relief issues": in the area of ​​regional protection, market development, resource distribution, product renewal, brand communication, after-sales three guarantees, standardized management, effective communication, full-service distribution of nine aspects answer.
Opening ceremony nationwide
The “Thousand Stores Masters Program†announced to the world that Jonson Lighting will achieve the grand goal of opening more than 1,000 “Joson Home Lighting Living Museums†in the next three to five years, and will join the business of joining Johnson Lighting. They are all shaped into "famous". Around this goal, the National Opening Ceremony of Jonson Lighting has been in full swing.
Before the opening ceremony, Jonson Lighting first carried out brand promotion and preheating. In front of Qiaosen Home Lighting Life Museum, there are impressive 12-meter rose red arches, 6-meter rose red tents and rose red sun-scatter X display racks, personalized promotional piles. Heads, opening flower baskets and generous gifts have attracted the crowds to enjoy, and the rich home lighting products, standardized displays and eye-catching promotional posters in the living hall have added a sales atmosphere. Generally, the opening ceremony is recommended. The ribbon-cutting ceremony - the lucky draw lunch or dinner - beer big PK" and other ways. Focus on the core customers' opening ceremony, President He personally went to the ribbon-cutting and on-site guidance. At present, the national opening ceremony successfully entered Guangdong. , Beijing, Tianjin, Shanghai, Jiangsu, Shandong, Fujian, Shaanxi, Ningxia, Henan, Yunnan, Sichuan and other provinces and cities, and achieved good results. In the lottery, Jonson provided various prizes such as camera, induction cooker and rice cooker for the event. The atmosphere is active and the distance between manufacturers is also brought closer.
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