LED industry out of "homogenization"

"Return to rationality," or "return to origin," can also be seen as an inevitable manifestation of the near-mature development of the market. This year's 19th Guangzhou International Lighting Fair (hereinafter referred to as "Guangya Exhibition") may be outstanding. The highlights are not the same, but this may be a return to the true side: from spontaneous, chasing, disorderly, to standards, gradually on the right track, and then to the market more and more subdivided, the more professional application fields. The more in-depth and professional, the more you need to wait and see, and think deeply.

According to the organizers, there were more than 2,000 exhibitors actually participating in this year's Guangya Exhibition. Compared to last year, the number of exhibitors decreased by 10%, and the overall exhibition area increased by 5 to 8% from last year, and the market concentration has some Variety. At the same time, the growth of the market has also allowed LED to experience the golden period of the industry this year after experiencing the warming and precipitation of the short-lived market last year. It was learned at the exhibition site that many LED companies have been operating in the first two quarters of this year. Several times.

Here, in particular, some of the vivid details and viewpoints observed during the Asian Art Exhibition are presented and shared with everyone. Guangya again lifted the LED filament "hot air" countries "banned white" policy has been released, with the characteristics of nostalgic incandescent LED filament lamp has become a "Xiang Yao", relative to the entire LED industry is undoubtedly a good news for the traditional incandescent lamp Manufacturers are also an important opportunity for transformation. Traditional LED light sources are designed around 180-degree LED lamp beads, and the light emitting angle is always unsatisfactory. Since the chip can be packaged on a stand, theoretically speaking, it is also feasible to directly package the chip on a filament-shaped substrate, which promotes the rapid emergence of LED filament lamps. On the afternoon of June 10, the LED industry ushered in a grand event. Sichuan Baishi Optoelectronics Technology Co., Ltd. and Chengdu Tianxing Lighting Electric Co., Ltd. held a signing ceremony and new product launch conference at Dinghu Hall, 3rd Floor, Shangri-La Hotel, Guangzhou.

At the meeting, according to Wang Peng, general manager of Boshi Optoelectronics Marketing Center, the future of LED filament lamps has two major development directions. One is to replace the incandescent lamp market, and the other is to develop high lumens and high power. As a professional manufacturer of LED devices, display screens and lighting fixtures, Baishi successfully developed LED filament lamps at the beginning of last year. Currently, the company has obvious advantages in the market, and its products are exported to overseas, which is in short supply, especially in North America, Europe and South America. .

It is understood that, beginning in 2014, the United States, China, South Korea and Australia and other countries and regions will be "whitening" policy will be extended from the existing commercial and industrial areas to civilian areas, energy-saving emission reduction implementation of residential indoor lighting, LED filament The development of the light is just right. The development of LED filament lamp may not be just a hot air, and its appearance has a revolutionary significance. As long as the technical bottleneck is broken and the cost is lowered, the influence on LED lighting will gradually increase in the future, and it is in line with some “nostalgic” people. The demand for this part of the market has considerable potential and will occupy a part of the market in the future. Going out of “homogeneity” “How many manufacturers of LED applications really understand and care about light distribution, breadth, color, and comfort?” said one of the exhibitors of last year from the previous Guangzhou Lighting Fair. What we are seeing is that the homogenization tendencies of domestic manufacturers are still relatively serious. Some manufacturers hurriedly launch so-called new products for lighting exhibitions, and ask about their technical specifications and light distribution curves. Most of them are evasive because new products have not been able to test in time.

And this time some well-known domestic enterprises, Op lighting has launched its own patented products, during the visit, opp executives said that in order to design the lamp is not only the performance of the design of light distribution and beautiful appearance of the design.

The sub-scrubbing of LED "smart wind" LED intelligent control direction has become increasingly evident. It is not difficult to see from the exhibition that the determination of enterprises to develop intelligent control no longer has the indecisiveness of last year. Especially when the current market is gradually mature, it is often the direction you choose that determines your future status. A company executive who is engaged in intelligent control has said that the metaphor is very appropriate: For companies that are interested in developing intelligent lighting control systems, whoever sees first seizes the market and holds the market initiative, but the company also wants to It's a good balance between present and future.

From the visit to the ON Semiconductor booth, it was discovered that ON Semiconductor presented products and solutions for LED general lighting at the Guangzhou International Lighting Fair, including LED drive solutions with different power levels, dimming, and isolation/non-isolation requirements. Mr. Hector Ng, Director of Application Engineering of ON Semiconductor China, said that the market pattern of LED general lighting has gradually changed and the smart lighting market is the inevitable trend of future lighting development.

Changes in the display of brand booths can also be seen in the application of LED in-depth changes. In previous years, at the Guangya Exhibition, smart lighting was displayed mainly by international giants such as Philips and OSRAM. This year, it can be seen that domestic companies have also launched one after another. Among them, BYD has launched its own WI-FI dimming products based on self-developed ICs.