Smart home business development strategy in various fields

At present, there are four types of enterprises in the smart home sector: Internet companies, traditional home appliances, home appliance giants, smart home startups, and electronics companies.

First, the start-up company Shenzhen Zhizhi Technology: Build a smart home ecological chain A full-owned subsidiary of Rayby Technology Shenzhen Zhizhi Technology held a press conference in Beijing on May 13, announcing its entry into the smart home sector, the announcement of the ZIVOO brand, and the release of an OTT box. Smart home appliances such as smart routers and smart sockets.

Zou Chao, the founder and CEO of ZhiZi Technology, stated that ZIVOO will focus on building a smart home ecosystem. Through the combination of hardware and software, ZIVOO will deliver the concept of “smart in life” to modern (modern renderings) families. He also said that at present, the smart home industry still stays in the concept stage of scramble, and the homogeneity of products and the single product line are more prominent.

When talking about the positioning of ZIVOO, Zou Chao said that ZIVOO's layout for future intelligent products is not only limited to the product level, but also to build a smart home ecological chain in an all-round way, and gradually launch a series of products combining hardware and software. Games, health and other products related to family smart life are integrated. Taking the ZIVOO box as an example, this product not only has more than 1.5 million hours of high-quality content provided by iCNTV, but also supports high-definition playback of almost all video formats and supports Blu-ray playback.

Second, the traditional home appliances Qingdao Haier Sword broke fifteen years in a bottleneck rooted in smart homes Qingdao Haier is a leader in the development of domestic smart home appliances industry, and its earliest attempt at smart homes dates back to 1999. However, under the background that mobile phones have not yet been popularized and smart phones and Wi-Fi networks are out of reach, their smart homes have failed to ignite the entire market. However, the Haier smart home project has been developed step by step.

Fifteen years grinding a sword. In March this year, Haier U+ smart living system came out. It is reported that this year, Haier will have about 30% to 40% of the products to achieve intelligent, in the future there will be more software and hardware manufacturers access to Haier U + smart system. "It is expected that 10 million households will enjoy U+ smart life by 2015. By 2018, users will reach 100 million, and the entire ecosystem will realize a revenue of 300 billion yuan," Haier said.

The 2013 annual report and the 2014 quarterly report recently issued by Qingdao Haier show that the company achieved a net profit of 4.17 billion yuan in 2013, a year-on-year increase of 27.5%. In the first quarter of 2014, the net profit was 8.7 billion yuan, up 20% year-on-year. In addition to the ice washing business continued to maintain industry advantages, smart home appliances have become one of the company's products core competitiveness. In 2014, Qingdao Haier continued to accelerate product intelligence and strive to become a first-class service provider in the smart home industry platform.

The U.S. large-scale Sunning Behban smart home seeks a transformation of the United States Group to release the M-Smart smart home strategy: to establish a user-class user community in the United States and will launch M-Box Beauty's smart home box. Midea's smart products will account for 5% of revenue this year, and this year's revenue of 140 billion will be calculated. The revenue of smart home products in the United States will reach 7 billion yuan; smart home products are expected to account for half of the US group's revenue in 2018.

Midea's m-smart will implement the 1+1+1 strategy, namely a smart housekeeper system, an m-smart interactive community, and an m-box management center. The housekeeper system includes design air, nutrition, water and energy security butler systems; the m-smart interactive community is the consumer experience platform for products. In the three years, Midea will create a ten million fan community, product testing, new product launches, and services. Push, precision brand marketing, user private customization and butler services. M-box is the smart home management center, upgrading from 1.0, 3.0, the United States said that it is different from other brands to release the box, has a strong computing power, all-weather network coverage, tentacles extend all corners of the family, and home network, a variety of products to provide Good match for strong compatibility.

Relevant persons said that these changes have laid a good foundation for the development of the intelligent strategy of the United States and the development of the enterprise has once again entered the fast lane. On March 10, the same day, the United States announced the strategy, the Shanghai and Shenzhen stock indices plunged by nearly 3%, the United States Group's stock price rose by 3 points against the market.

Changhong CHiQ's reform of its own in the wave of intelligence, Changhong launched CHiQ series of smart products, highlighting the difference in user experience, to get rid of the market homogenous phenomenon. This year, Changhong has launched the same series of products, CHiQ TVs, CHiQ refrigerators and CHiQ air conditioners, with new Internet thinking. It will also launch CHiQ series products of other categories in succession to form a complete multi-terminal platform and realize the overall solution for smart homes.

With the overall shift to smart TV production in 2014, coupled with the launch of a series of new smart terminals, the proportion of high-margin products has increased, and investors are increasingly positive about Changhong. The performance forecast released by Changhong recently showed that the net profit for the year increased by 40% to 60% year-on-year in 2013, which was significantly higher than market expectations.

Third, the Internet company Google Gold acquisition of Nest smart home upsurge Google's $ 3.2 billion acquisition of Nest's news came out, the smart home concept once again into the people's attention, but also ignited the investor's enthusiasm for the smart home industry-related stocks. This is Google's history, the amount of acquisitions after the acquisition of Motorola Mobile. After review by the regulatory agency, the merger will be completed in a few months. On the day of the announcement, Google's stock rose 0.53%.

Founded in 2011 by Nest’s father, Tony Fadell, Nest's main products include networked intelligent thermostats and smart smoke detectors. Nest intelligent thermostat products have a built-in algorithm that can “learn” the user’s preferences and use it as a basis for automatically controlling room temperature; when indoors is not available, it can also automatically adjust room temperature energy.

Google did not disclose the specific plan after the acquisition of Nest, according to analysts' estimates, Google may launch a series of smart home products in the future, and use their huge sales channels to bring these products to all corners of the world. Of course, some Nest devices will also be deeply integrated with Google’s existing services to provide more convenience for people’s daily lives. These practices are expected to find new profit points for Google while maintaining the company's ability to innovate.

Millet router behind the smart home dream Xiaomi company's new development path has been very clear - smart home. Millet routers will serve as a bridge to bridge the network of various smart home devices to create a perfect smart home experience for users.

Prior to the end of April, millet routers just listed, it was pointed out that millet this with a hard drive, cpu, memory products, is beyond the scope of the ordinary router, should be called smart home server, is a let TV, mobile phones, computers , Small appliances such as kitchen appliances and smart home appliances can realize remote control functions. "The launch of millet routers, the ultimate goal is to do smart home. The next step is to participate in terminal equipment." At the press conference on April 24th, Lei Jun admitted that millet has been with Haier, Midea and other home appliance companies in washing machines, air conditioners and other home appliances The product's intelligence was discussed.

Xiao Feng, vice president of the millet, said that the millet box is only the first step in the development of life. Xiaomi's larger imagination lies in the full coverage of food, clothing, housing, and living. Xiaomi will be involved in many areas such as living room living. In the future, the box will serve as a home gateway to connect all smart home products.

Baidu builds smart hardware and software On May 6th, Baidu cloud chief architect Hou Zhenyu said at the GMIC Beijing 2014 Global Mobile Internet Conference that Baidu has already done its homework in the field of wearable devices and Baidu will work together with partners in the second half of this year. Exploding smart home areas. Baidu has launched two series of products, dulife and small family. Small family's smart hardware can provide users with smart home solutions, and dulife focuses on wearable equipment brands that provide human health services. It aims to be a one-on-one health life expert for users and to open a super smart and healthy life.