Aladdin Lighting Network: First of all, please introduce your company in detail.
Director Li: Founded in 1979, Zhen Mingli Group has been developing and promoting LED lighting applications since 1997. It is the first company to develop LED application products and also the national standard for LEDs in China. One of the drafters, set up an LED packaging factory in 2002, and started to work on white light lighting in the middle and upper reaches of LED in 2003. In 2008, it entered the field of LED epitaxial chips, reflecting the vertical integration of the True Mingli Group in the LED field. Under the vision of Chairman Fan of the Group, he constantly surpassed innovation, and Zhen Mingli has an international level of epitaxial plant. Photoelectric power plant. Packaging factory. Street lamp factory. 27 factories such as Meinai Factory; LED application lighting products are more than 10,000 kinds of full series; sales network covers more than 100 countries and regions such as China, Hong Kong, Taiwan, Southeast Asia, Europe and America.
The Group adheres to the business philosophy of macro, innovation, integrity, practicality, quality and efficiency, to meet the needs of customers as the first priority, continuously develop new products and flexible scheduling capabilities and efficient productivity to continuously improve the process and establish a sound management. System, rigorous inventory management, ERP LAN efficient operation mode in the group strengthens the operational efficiency and decision-making process of the enterprise, and the goal and action are consistent with the rapid response of market changes, and the global enterprise with the integrity of the global vision is the intelligent enterprise.
After several years of development, China's LED industry has begun to take shape, but most manufacturers do not have their own core patent technology, especially upstream chip technology. In the future, if we want to occupy a place in the industry, we must have our own core technology, and we already have such an advantage. Saibao Lab has detected that the true LED street light has reached the Class I requirements of local street lighting standards in Guangdong Province, and can be applied to main roads and expressways. The actual inspection report of Zheng Mingli LED street lamps has also been announced by the National Lighting Quality Supervision and Inspection Center. The real bright NEO-NEON LED street light fully meets the national main road and fast road surface illumination requirements. Heshan Lide Electronic Industry Co., Ltd., a subsidiary of Zhenmingli Group, has passed the national high-tech enterprise certification and obtained the national high-tech enterprise certificate. The global urban lighting project, landscape lighting project, and LED street lamp project all have NEO-NEON products. The world's largest LED production base. The world's largest small bulb production base. The world's largest production base for decorative lights. The world's largest stage lighting production base, NEO-NEON Silver Rain brand has become the first brand of domestic LED application lighting, and is the world leader in LED application lighting.
Aladdin Lighting Network: Where are your company's customers mainly distributed?
Director Li: The sales network of Zhenmingli Group covers more than 100 countries and regions such as China, Hong Kong, Taiwan, Southeast Asia, Europe and America. The after-sales service network is also spread all over the world, providing customers with the most complete logistical support. Among the sales ratio: Europe accounts for about 33%. The Americas account for about 32%. Asia accounts for about 27%. China accounts for about 8%. In response to the demand for LED application lighting in the Chinese market, the Group is moving towards a goal of 25% in each of the four regions of the world.
Aladdin Lighting Network: Guangdong Province took the lead in implementing the 100,000 LED application engineering project, which is currently proceeding in an orderly manner. How will your company grasp this opportunity?
Director Li: In the first phase of the implementation of the six provinces in Guangdong Province, the company's LED street lights have been brightened in several cities in China, and product quality has been affirmed. As the first brand of LED street lights in the hearts of consumers, the company's recent orders should not be overwhelmed. We have received orders for LED application lighting projects in many cities at home and abroad, as well as street lighting orders in several major provinces and cities including Guangdong Province. The number of street lighting and landscape lighting orders has exceeded 100,000.
Aladdin Lighting Network: In the fierce competition, if you want to win, you can't ignore it in all aspects. The channel construction of the brand has also played a vital role. Can your company's channel construction introduce us?
Director Li: Zhen Mingli has been contributing to environmental protection, energy conservation and emission reduction for human beings around the world. The products of NEO-NEON in Europe, America, Asia and other countries and regions have been regarded as the best synonym for LED application lighting. Projects such as the 2008 Olympic Games, the Qingdao Sports Center, the 2010 Shanghai World Expo Performing Arts Hall and several Expo theme pavilions all use the Ming-Ning NEO-NEON products. Since this year, Zhen Mingli Group will be a strong brand for domestic media and major websites. Promotion, let domestic consumers fully understand Zhen Mingli understands the quality products developed by NEO-NEON, an international brand.
Aladdin Lighting Network: Since the outbreak of the financial crisis, many LED lighting companies have adopted a contraction strategy because they do not look at the market situation. What is the progress and status quo of Zhen Mingli?
Director Li: In the face of the global financial turmoil, despite the many challenges, we believe that the winter has passed. Zhen Mingli's current business has remained stable and continues to grow. The vertically integrated business model and the high leverage of the economies of scale have allowed Zhen Mingli to maintain a stable interest rate.
Aladdin Lighting Network: Zhen Mingli's future development goals and wishes, please tell us in detail.
Director Li: Zhen Mingli is the world's first high-end enterprise with successful vertical integration of LED application lighting. Now it is expanding its economic scale and letting the cost continue to drop. Consumers can truly enjoy the high-quality LED application lighting products, starting in October this year. We will start to increase efforts to set up factories with local governments that are interested in investing in various provinces across the country, fully expand production capacity to meet the needs of LED application lighting industry and accelerate the market layout of LED application lighting in China. Chairman of the Group, Mr. Fan, hopes that since Ming Mingli is the first to focus on energy conservation. In order to contribute to the green energy environment, the company will let more powerful manufacturers in China enter the R&D and put into production of LED application lighting. The world factory in China is moving towards becoming the industrial base of the Green Energy Optoelectronics Factory, making the earth greener and more beautiful.
Aladdin Lighting Network: For the LED lighting industry, how do you view the future Chinese market?
Director Li: Energy saving and emission reduction is no longer a slogan. Zhen Mingli has been the first to engage in the development and production of LED decorative lights for more than 10 years. The length of LED decorative lights/LED Christmas lights produced by the group has been able to orbit the earth for hundreds of laps. The world is bright. We strongly respond to the Chinese government's green energy policy of reducing emissions by 20% per year. In addition to saving at least 60% energy compared to traditional lighting, LED application lighting has a long life. Easy integration. Fast response. Good environmental protection. Low maintenance cost. Easy to distribute light. Control, rich colors and other advantages. It is only a matter of time to replace the traditional light source. The business opportunity of LED application lighting has started to break out with the ban on white woven lamps in China. It is believed that it will grow rapidly from 2010, and the government will vigorously promote energy saving and emission reduction. The projects have been launched one after another, and more than 30 cities have decided to go to the modern LED technology city. Energy conservation and emission reduction is the mission of China and even all mankind. In the future, LED application lighting in the Chinese market will exceed 100 billion yuan. We will work harder to develop better light efficiency. Longer life. Lower cost. More energy-efficient LED application lighting products. LED white light illumination is a new generation of light source. There is no doubt that various traditional lighting sources will quickly replace LED white light. As a leader in global LED application lighting, Zhen Mingli is ready.
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