Before the National Day holiday, the Internet industry was not peaceful, and the WeChat brushing event once again pushed the old topic of data fraud to the cusp. Often for the sensitive vocabulary of data, various manufacturers have always insisted on each other. We have seen the TV content data in the past and moved to the notary office at the press conference as a laughing stock.
One year later, Xiaomi's "data paranoia" recurred. In the last month's new product launch conference for millet, Xiaomi tore friends and music, but still use the same old millennium, "I have more than your content." .
Since the birth of Internet TV, content has always been the object of competition among major terminal manufacturers, and it must be emphasized once for repeated conferences. But what's the trick behind it?
Content aggregation is just a castle in the air
One of the first issues to be emphasized is that Internet TV content and content are not in one dimension. It is like when you want to eat, it is to give you 10,000 gimmicks or give you a few delicious foods. In time.
Even if your content can't be seen for more than a hundred years, but how can a television user sit on a sofa and watch a TV show that is not sleepless? For Internet users, the most precious thing for users is that they have the right to actively choose a premium program. So in terms of content, the terminal manufacturers who really have the most exclusive resources, who really have their own copyright, who really have the favorite content of the user's favorite, who can finally master the right to speak.
In fact, this set of millet engaged in, is nothing more than content aggregation lineup. BAT-affiliated video sites appear to be content that seems to have become the most proud feature of Xiaomi TV. Wang Chuan metaphorized: "Video websites need content exports most. Internet TV needs content providers most. Both parties are like the relationship between TV stations and TV manufacturers."
However, in fact, alliances are the most unreliable cooperative relations. If there is any contradiction between the two partners, the content alliance will no longer exist. The zero content of its own, the television is loaded with the wine of someone else's home, which means that the content has lost the absolute control of the right, and the TV becomes a brick is only a matter of minutes.
Still remembering the ridiculous press conference in early August, Xiaomi announced in the morning that he had obtained the right to broadcast the Premier League match with BesTV. A few hours later, New England Sports, which owns the copyright of the Premier League in mainland China, has publicly called Xiaomi “Blatantly. Jumping out to break the rules of the industry." Such examples believe that the future will still be staged.
On the other hand, Xiaomi has also criticized the issue of annual fees charged by the Friends of the Friends of the Friends of the Association, for which the banner of no charge was used to attract consumers. But when the TV really buys home, consumers are dumbfounded. The original is pitted everywhere. There are hidden deductions everywhere. Popular movies and episodes require users to pay for themselves. If you want to see the unique show of iQIYI, I'm sorry that you have to love the members of QIYI. You want to watch Mango TV's "Where is my father?", I'm sorry that this is a mango member can only enjoy; want to see the latest In the Premiership game, you also have to pay the membership fee first. This is not as good as music as a recharge member, all enjoy the joy and transparency of television content.
From this point of view, there are a lot of syndicated content, which is just a stacking bed house. A slightly better-looking and popular content still needs to be obtained by a separate fee, which is more appropriate, transparent, and fair to the consumer's own judgment.
Is it worthwhile to fight again and again after another?
In fact, for TV terminal manufacturers, anyone who wants to do content collections can do it. Talking with all the major video sites from house to house, you have more content, and I have more channels. It seems that both parties have achieved a win-win situation. However, this situation will have a serious consequence. The content of Internet TV is homogenous, and it is hard to return to the traditional TV era.
For example, Xiaomi said that the Big Three of Chinese video websites have already entered the content matrix, such as Iqiyi, Tencent, and Youku. However, Cool Open can also do this, and Hisense can do so. Changhong, TCL can, and of course, the iPad can. Software is also available, and converged software such as TV cats can also do it. Is there any need for users to choose Internet TV?
Pulling friends into the water, with the opponent across the street, Lei Jun is not the first time done, if it is worth noting that such a game of tearing the battle in the end is worthwhile for Xiaomi. In the core business of mobile phone sales fell sharply, the TV business can not do it now, relying on guns Bo eye can be said to be a relatively cheap and effective marketing. Moreover, based on the fact that Lei Jun has gone further and further away on the Internet Red Road, a battle to uncover each other will inevitably cause users to appear on the crowd.
But after that? We can not help but wonder how much Xiaomi can really profit from. How many users can the mouth guns draw? Isn't it profitable to have a healthy development in the Internet TV industry in the ascendant?
The answer believes that knowing what people have is in their hearts. This may also be the reason why LeTV chose not to respond to provocations. He directly returned the original words of wartime to Xiaomi.
Throughout the entire Internet TV industry, the state of the art industry has maintained a special focus, divided into two major camps of hardware manufacturers and content vendors, the two sides basically profitable through cooperation. There are only a handful of manufacturers that possess both hardware technology and content copyright. Let's call it Blazers, and micro-whales will keep up. PPTV, storms, etc. are not yet a climate.
The great talents often make people jealous. For companies like Letv that have already opened up the upstream and downstream of the industrial chain, they are seen as thorns. It is no wonder that a video website CEO has said in an interview that he can't wait to kill the salmon. Of course, such words have been deleted in the draft of public relations. After all, not everyone has the courage to touch porcelain continuously like Xiaomi.
For the long-term development of the health of the Internet TV industry, it is advised that the major players in the enthusiasm and long-term development of the Internet industry have experienced many difficulties. We also hope that everyone will have more sincerity and less routines.
One year later, Xiaomi's "data paranoia" recurred. In the last month's new product launch conference for millet, Xiaomi tore friends and music, but still use the same old millennium, "I have more than your content." .
Since the birth of Internet TV, content has always been the object of competition among major terminal manufacturers, and it must be emphasized once for repeated conferences. But what's the trick behind it?
Content aggregation is just a castle in the air
One of the first issues to be emphasized is that Internet TV content and content are not in one dimension. It is like when you want to eat, it is to give you 10,000 gimmicks or give you a few delicious foods. In time.
Even if your content can't be seen for more than a hundred years, but how can a television user sit on a sofa and watch a TV show that is not sleepless? For Internet users, the most precious thing for users is that they have the right to actively choose a premium program. So in terms of content, the terminal manufacturers who really have the most exclusive resources, who really have their own copyright, who really have the favorite content of the user's favorite, who can finally master the right to speak.
In fact, this set of millet engaged in, is nothing more than content aggregation lineup. BAT-affiliated video sites appear to be content that seems to have become the most proud feature of Xiaomi TV. Wang Chuan metaphorized: "Video websites need content exports most. Internet TV needs content providers most. Both parties are like the relationship between TV stations and TV manufacturers."
However, in fact, alliances are the most unreliable cooperative relations. If there is any contradiction between the two partners, the content alliance will no longer exist. The zero content of its own, the television is loaded with the wine of someone else's home, which means that the content has lost the absolute control of the right, and the TV becomes a brick is only a matter of minutes.
Still remembering the ridiculous press conference in early August, Xiaomi announced in the morning that he had obtained the right to broadcast the Premier League match with BesTV. A few hours later, New England Sports, which owns the copyright of the Premier League in mainland China, has publicly called Xiaomi “Blatantly. Jumping out to break the rules of the industry." Such examples believe that the future will still be staged.
On the other hand, Xiaomi has also criticized the issue of annual fees charged by the Friends of the Friends of the Friends of the Association, for which the banner of no charge was used to attract consumers. But when the TV really buys home, consumers are dumbfounded. The original is pitted everywhere. There are hidden deductions everywhere. Popular movies and episodes require users to pay for themselves. If you want to see the unique show of iQIYI, I'm sorry that you have to love the members of QIYI. You want to watch Mango TV's "Where is my father?", I'm sorry that this is a mango member can only enjoy; want to see the latest In the Premiership game, you also have to pay the membership fee first. This is not as good as music as a recharge member, all enjoy the joy and transparency of television content.
From this point of view, there are a lot of syndicated content, which is just a stacking bed house. A slightly better-looking and popular content still needs to be obtained by a separate fee, which is more appropriate, transparent, and fair to the consumer's own judgment.
Is it worthwhile to fight again and again after another?
In fact, for TV terminal manufacturers, anyone who wants to do content collections can do it. Talking with all the major video sites from house to house, you have more content, and I have more channels. It seems that both parties have achieved a win-win situation. However, this situation will have a serious consequence. The content of Internet TV is homogenous, and it is hard to return to the traditional TV era.
For example, Xiaomi said that the Big Three of Chinese video websites have already entered the content matrix, such as Iqiyi, Tencent, and Youku. However, Cool Open can also do this, and Hisense can do so. Changhong, TCL can, and of course, the iPad can. Software is also available, and converged software such as TV cats can also do it. Is there any need for users to choose Internet TV?
But after that? We can not help but wonder how much Xiaomi can really profit from. How many users can the mouth guns draw? Isn't it profitable to have a healthy development in the Internet TV industry in the ascendant?
The answer believes that knowing what people have is in their hearts. This may also be the reason why LeTV chose not to respond to provocations. He directly returned the original words of wartime to Xiaomi.
Throughout the entire Internet TV industry, the state of the art industry has maintained a special focus, divided into two major camps of hardware manufacturers and content vendors, the two sides basically profitable through cooperation. There are only a handful of manufacturers that possess both hardware technology and content copyright. Let's call it Blazers, and micro-whales will keep up. PPTV, storms, etc. are not yet a climate.
The great talents often make people jealous. For companies like Letv that have already opened up the upstream and downstream of the industrial chain, they are seen as thorns. It is no wonder that a video website CEO has said in an interview that he can't wait to kill the salmon. Of course, such words have been deleted in the draft of public relations. After all, not everyone has the courage to touch porcelain continuously like Xiaomi.
For the long-term development of the health of the Internet TV industry, it is advised that the major players in the enthusiasm and long-term development of the Internet industry have experienced many difficulties. We also hope that everyone will have more sincerity and less routines.
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