On October 22nd, the global market research organization Trend Force official website released the global smartphone shipments ranking in the third quarter of 2016. Continuing the trend of global smartphone shipments gradually recovering in the second quarter, and the continued growth of Chinese brand shipments, the global smartphone market continued to grow in the third quarter of 2016, with a production volume of approximately 350 million units and a quarterly growth rate of 10.4%. This year's new high.
According to the report, Samsung, Apple, Huawei, OPPO, LG and vivo dominated the top six sales in succession. The once-hot Xiaomi had no chance with the top six and was attributed to others. The analysis believes that the launch of Xiaomi Note 2 in the mid- to high-end market may contribute to the sales of Xiaomi's mobile phone in the fourth quarter.
Today, Xiaomi Note 2 will be officially released at Peking University Gymnasium.
On the eve of the press conference, Lei Jun said that at the press conference, Xiaomi will showcase the new achievements of Xiaomi on the road of exploring black technology. There is no doubt that these black technologies will be carried by Xiaomi Note 2.
The first millet screen mobile phone "Millet Note2", the price starts from 2799 yuan.
Appearance, Xiaomi Note 2 uses a double-sided surface design, with black and glacial silver two color versions. Different from the previous domestic double-sided curved screen, this product uses AMOLED screen produced by LG, and the new machine has better black side and screen ratio.
On the hardware parameters, Xiaomi Note 2 is equipped with a 5.7-inch screen, using the basic hardware combination of Snapdragon 821 processor + 6GB RAM + 128GB ROM; body battery capacity 4070 mAh, support NFC access communication payment, support fast charge 3.0 HIFI chip decoding; the network part of the new machine selects dual card dual standby 6 mode 37 frequency, and supports the purchase of global traffic millet roaming.
Also meet with you is the Xiaomi MIX concept mobile phone, which is designed by industrial design master Philippe Stark, regardless of cost, only to pursue new product height.
The Xiaomi MIX concept mobile phone adopts the “full screen†design for the first time, with a screen ratio of 91.3%. The front is almost all screens. Compared with the size of the iPhone 7 Plus, the screen is 23% larger.
In order to solve problems such as earpieces and front-facing cameras, Xiaomi MIX replaced the traditional earpieces with ceramic acoustic system for the first time. The electrical signals were converted into mechanical energy by piezoelectric ceramics. The sound was transmitted through the body, and the telephone could be answered without the earpiece. In addition, ultrasonic waves were used instead. The traditional infrared distance sensor eliminates the need for front opening and is still protected against accidental touch.
The screen uses two special customizations: 1. The sunken front camera is 50% smaller than the traditional module, the screen space is larger, and the camera rotation is supported; 2, 17:9 screen ensures the 16:9 golden ratio content area; Concealed virtual buttons, large screen float operation; true rounded cut screen, thinner borders, super high screen ratio.
Another highlight is that Xiaomi MIX uses a full ceramic body. Due to the hard ceramic texture, the fuselage frame and the back cover are difficult to connect. Inspired by traditional Chinese craftsmanship, it is easy to use a plastic-free snap-on connection. Solve the problem.
Xiaomi MIX is not only in the "conceptual design", but is really being produced. At the scene, Lei Jun showed off the real machine of Xiaomi MIX, and it looks really amazing.
It seems that Xiaomi mobile phone will once again hit the high-end market, leaving the shackles of "born for a fever" and carry the high-end to the end!
1. Fully prepared for impacting the high-end market
Earlier, there were a lot of news that Xiaomi will launch medium and high-end mobile phones. The South Korean media Yonhap News has reported that the meeting between Xiaomi and Samsung executives mainly wants to discuss more cooperation with the latter. Samsung's own processor, camera, more advanced technology, and so on, chasing these elements are preparing for Xiaomi's own high-end machine.
Sure enough, the dual camera, hyperbolic screen... these are all seen on the Xiaomi phone. Although Xiaomi Note 2 uses the AMOLED screen produced by LG.
The insiders know that the design of curved glass + OLED flexible screen has the problems of insufficient capacity, low yield and complicated process. It seems that Xiaomi Note 2 can adopt such design and prove the supply of millet under the command of Lei Jun. Chain ability has been improved. From this point, it can be seen that Xiaomi is fully prepared to impact the high-end market.
2. Caused by the trend of the big environment
Domestic mobile phones are grabbing the curved screen to preemptively. At present, no manufacturer has chosen a similar design; but only from the live show of today's press conference, Xiaomi Note 2 is the only visual effect at present. Of course, you can also say that it is somewhat like a previous topical phone. However, from the current parameters, it is still the most eye-catching domestic machine in the second half of this year. In addition, the price of up to 3,499 yuan also indicates that the millet is at a high price.
Netizens said that Xiaomi entered the mobile phone market, the Chinese used a smart phone, and then entered the smart TV, and then the price of smart TV began to pull down. Therefore, Xiaomi is recognized as a disruptor in the industry by industry and outside, and people hope that Xiaomi can enter more fields, so that users can use more affordable products.
However, we must know that this is not caused by a millet manufacturer. One is caused by the trend of the big environment. One is the competition among the manufacturers, and the other is the demand of the users. People prefer the high-end machines and consider the quality and service experience more, not the low-end machines. Together, these determine the direction of an industry.
Nowadays, the conditions for entering the high-end mobile phone market have matured. Apple and Samsung have started to decline, and the products have encountered bottlenecks. Oppo and vivo will not enter the high-end market in a short period of time. Huawei has a p and mate series, and recently launched a female special. For the model, Zhizhi is not in the high-end machine, and Xiaomi is gradually gaining a foothold in the red rice thousand yuan machine market. Xiaomi Standard Edition and Xiaomi Max have also been launched. With a little consolidation, more investment can be made into the high-end market.
to sum up
For the first time, The Verge also said that Xiaomi Note 2 looks very similar to Samsung's short-lived Galaxy Note 7, but the risk of fire should not be as high as Note 7. Of course, The Verge's comments also reflect that domestic mobile phone manufacturers do have to come up with more innovations in design.
The Verge believes that although Xiaomi's focus on the high-end market is somewhat surprising, given that Huawei and Oppo are booming in China's high-end mobile phone market, Xiaomi's high-end market is naturally reasonable. However, in the highly competitive Chinese market, whether Xiaomi can achieve the expected results is still difficult to say.
Some analysts believe that although Xiaomi Note 2 is well-configured, MIX has new ideas, but the opportunities are not too big. It is not enough for Xiaomi to go to the price level, stacking configuration and hunting.
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