LeEco's startup ATIeva expects to launch an electric car that will compete with the Tesla Model S in early December. In addition to ATIeva, Jia Yueting also invested in another electric car company, Faraday Future, which hopes that its Nevada plant will have an annual production capacity of 140,000 vehicles.
We also got the design of this car, and learned that this car will be produced first by the assembly plant of Luoyang Ocean Motorcycle. ATIeva's first car will be called ATIeva. The design renderings show that the car has a traditional streamlined design that looks like Tesla's Model S.
This summer, Atieva released a series of eye-catching videos. These videos promote a battery-powered vehicle with a high-performance drivetrain. The car's transmission system is said to be superior in performance to Ferrari, Dodge Viper, and even Model S. This van is called Edna and has the same cruising range and acceleration as mid-range Tesla.
In September this year, Zhang Yi, deputy general manager of Atieva China, told Chinese reporters that the car will have fully independent front and rear electric engines that can accelerate from zero to 100 km/h in three seconds (about 62 mph) ).
A former company executive who has left Atieva said that Atieva's electric car will also carry "some built-in autopilot elements." Wenshi Ming, co-founder of Atieva, said: "We will bring a personalized and free experience to get people out of the limits of modern transportation." This implies that Atieva's car will use a semi-automatic road driving system similar to Tesla's Autopilot automatic assisted driving system.
Atieva has two facilities in Silicon Valley, one of which is only 16 kilometers from Tesla's factory. Both companies have automotive R&D labs and workshops, although Atieva has not yet announced the location of its plants. Atieva's manufacturing director said in an interview with Reuters in June that he hopes to set up an assembly plant in the United States, initially producing 20,000 cars a year, eventually increasing to 130,000 vehicles a year.
Prior to this, Atieva seemed to have relied on a Chinese electric bicycle company to produce cars. When a California official asked for a photo of his manufacturing plant, Atieva submitted a photo of the Luoyang Ocean Motorcycle Company. In addition, Atieva has set up a research center in Taiwan and a facility in Shanghai.
Atieva was founded in 2007 by Wen Shiming, Xie Jiapeng and Sheaupyng Lin. Originally dedicated to the development of battery packs and electric drive systems, the company is headquartered in Silicon Valley and is a high-tech company dedicated to the research, development and production of electric vehicle core power systems, including battery systems and electric vehicle charging devices. Has applied for more than 100 patents and provides battery packs for electric buses in China. In 2014, BAIC and LeTV invested US$100 million in it and acquired nearly half of the company's shares.
Since then, Atieva has made a large-scale recruitment and changed the direction of the company, began to develop fully automatic electric vehicles, and competed with Elon Musk's Tesla company.
Former executives of the company said that until 2015, Atieva's car research and development progressed smoothly, but the friction between investors is growing. In 2014, LeTV Jia Yueting quietly founded his own electric car company Faraday Future without notifying Atieva's board of directors. LeEco then announced its plan to develop a connected luxury electric car called LeSEE. At the same time, BAIC is trying to acquire Atieva's battery and transmission system technology, and hopes that the company will turn to focus on Chinese buyers. In November 2015, co-founder Xie Jiapeng was suddenly removed from the post of CEO. Then in early 2016, BAIC sold its Atieva shares, and it is said that Jiayue took over the BAIC shares.
Atieva still has no CEO, and its day-to-day operations are handled by former Tesla vice president and company chief technology officer Peter Rawlinson. Atieva's current marketing strategy seems to be to satisfy both US employees and Chinese investors.
"In 2018, the new Atieva model will be officially sold in the US and then expanded to the Chinese market." Zhang Xin said in September. “While many components are still in the prototype stage, we will try to get the first car off the assembly line two years later.†The company also plans to launch two luxury crossovers by 2021.
Despite the ambitious Atieva, it has not yet produced a complete car or a complete assembly plant. The company's electric car seems to need to rely on an obscure electric bicycle factory to produce.
If Atvus goes public in 2018, then its competitors must not be just Tesla's Model S. LeEco will officially launch the LeSEE luxury electric car in the US next week. Faraday's $1 billion Nevada plant has broken ground at the end of the year, and its first electric car is expected to be shipped within two years.
The relationship between Atieva, Faraday's future and LeTV is still unspeakable. If Jia Yueting really wants to build a car empire, then Atieva's technical patents are undoubtedly worthless. LeTV and Faraday's future cars will certainly share some core technologies, especially in automotive networking and autonomous driving.
Atieva's annual production target is 130,000. Faraday hopes that its Nevada plant will have an annual production capacity of 140,000 vehicles, while LeTV's investment of US$2 billion in China will produce 400,000 electric vehicles per year. The combined capacity of the above plants exceeds the goal of Tesla's production of 500,000 Model 3 in 2018.
Whether Atieva finally becomes the future ally or competitor of LeTV or Faraday, one thing seems certain: Tesla will see new cars from Chinese competitors in December.
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