Market response is getting better, smart TV should be upgraded

HC Home Grid original: Under the careful cultivation of Chinese and foreign TV companies for half a year, smart TV has turned from the beginning of the unpopular to the domestic flat-panel TV market. The market is heating up, and consumer awareness is also rising. This also means that smart TV will become a key product in the TV consumer market in the next short period of time.

A few days ago, relevant investigation agencies conducted a survey on the current smart TV consumer market. The results show that the current domestic smart TV market has the following characteristics:

First, the consumer groups that accept smart TV are mostly between the ages of 26 and 40. The consumer group in this age group accounts for about 70%. It can be seen that smart TV wants to completely open up the market situation. The first thing to do is to make young people prefer. The smart phone is also a good environment for intelligentization. To a certain extent, it will speed up the acceptance of smart TV. However, this does not mean that smart TV has no worries and has entered a stage of smooth development.

Throughout the entire consumer electronics industry, the products that can make the target consumer group crazy are probably only a series of portable audio and video digital products produced by Apple. The reason for its popularity is firstly its psychological psychology for young consumers. Grasping the technology, second, put the desire of consumer psychology in the first place.

Of course, smart TV can't be compared with portable audio and video, but smart TV wants to occupy the target consumer market at the fastest speed in the next development. There is no harm in learning Apple. At present, most of the smart TV products are fully functional. It is not surprising that they are summarized: playing games, watching movies, listening to songs, and online information... At first glance, everything is there. In practice, there are certain difficulties. I try it. Several smart TVs have different technical defects, which also causes the intelligent function of the TV to become a chicken rib and even affect the user's use. However, what young consumers are most unacceptable is that the function is not inconsistent with the performance. From this perspective, after determining the scope of most target consumer groups, smart TV should be upgraded or supplemented based on the inherent technology. In this way, it is possible to maintain its current development momentum and to continue to develop.

Secondly, more users hope that smart TV can access the Internet, browse the web and watch videos. The second most demand is multi-screen interactive function, while the demand for online video and online music is reduced to the end, and more than half of users think that As long as the function has increased, the increase in TV prices is acceptable.

At present, the most popular ones used in smart TVs are online movies and online music. Most Internet TVs have this function and the network environment requirements are not very high. In contrast, web browsing, multi-level interaction and other functions, I have tried more. After the smart TV, it was found that the current smart TV system that can achieve smooth Internet access like a computer is rare. Most intelligent systems require timed upgrades to maintain real-time performance, given the limitations of the operating platform, and a single third-party supply. The scope of online TV browsing of smart TVs is not as broad as that of computers. Except for a few new super smart TVs, the rest can't meet this requirement; and the multi-screen interactive function can't be realized in all smart TVs.

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