On September 21, Shao Peng Ding, chairman and chief executive officer of Ulead Pollock, announced three major heavyweights: 1. Completed financing of RMB 518 million; 2. Completed an Internet TV license with Guangdong New Media South and Guangdong Guangdong Network (Beijing) Co., Ltd. Authorize the cooperation and sign the contract, and become the first company in the Internet TV industry to obtain dual licenses; and 3. Announce the establishment of a wholly-owned subsidiary company, UPM Buller Media Development Corporation.
With regard to these three big news, many netizens, including reporters, also have many questions. With these questions, the reporter interviewed Shao Peng Ding, chairman and CEO of Ulead Poule, and Mr. Shao made a detailed explanation one by one! The article will first answer the question about the licensing of OTT dual licenses, and other interview contents will be gradually published!
On September 21, Outlaw Pule formally announced that it had obtained license cooperation authorization from two Internet TV licensees of Guangdong Radio and TV Station and China International Radio, becoming the first operating service provider to obtain dual license license cooperation.
Question one: As soon as the news comes out, there are netizens out to announce: Is it not a product that can only access one license? Is this a violation?
181 is such an explicit provision! However, it does not mean that a company can only cooperate with a licensee, but it is a very simple product!
Question 2: In 2011, Youpeng Pule has made a joint venture with Southern Media, which already has the qualification to operate private capital for Internet service resources! Is there any difference with the South New Media Company this time?
Shao Zong said that this is just a replacement of Guangdong Broadcasting and Television's main body for the operation of their licenses, from the original Guangdong Southern Media Company to the Guangdong Southern New Media Company, and a re-arrangement of the Guangdong Broadcasting and Television Station’s internal operations and service units. planning. Therefore, when Guangdong Broadcasting and TV Station completed a new license operation entity, the superior Pengle will have to sign a cooperation contract with the new license operating entity.
Question 3: After obtaining authorization for the Southern New Media OTT license, why should we look for CIBN Internet TV cooperation? For what considerations?
Shao believes that Guangdong Radio and the Guangdong side have different arrangements and differences in resources. Therefore, the key point of multi-party cooperation is that due to the future development of the market will face the allocation of different resources, we all hope that the development of differentiation!
Question No. 4: Before there were netizens who mistakenly believed that Premier Peng could represent Southern Media as a licensee. This time, they also obtained double authorization. Is it more qualified?
In this interview, Shao made a clarification. First, Ulead Pollock is not a licensee but a content operation service provider. This is undoubtedly true. In the integration of the Internet TV chain, Superior Pengle plays a role that supports the realization of the business value from the support of the technology platform and the integration of operations to the future.
Question 5: Is the double license simply superimposed?
Shao personally expressed his belief that the future is not a simple overlapping relationship. Because each licensee has its own respective advantages and resources, in fact, such a cooperation between the two licensees is also very sufficient in this industry chain, from the perspective of the licensee to better match some of the resources To conduct business development. In general, based on previous cooperation, Premier Pengle will evaluate each project during each cooperation field, and then work together to make corresponding choices for each other's licensees' resources. In short, because the Chinese market is very large, multi-party cooperation should be more than a superposition. It is a concept of real mutual increase.
Question 6: Does Premier Pengle need to pay a license fee?
Shao always said that the cooperation between Premier Pengle and the licensee is not simply a marketing fee, which is not an excellent mode of cooperation. Instead, we communicated well with the operating mechanism and generated revenue for everyone to divide.
Question No. 7: Ulead Poule and the license granted by the South New Media and the Guangdong Party, and will it cooperate with the other five?
Shao said that at present, it will not be. First: The other five licensees are still under other considerations and are willing to cooperate with Ulead Pule. This is a question mark. Secondly, from the perspective of elite friends, although in theory, Youpeng wants to cooperate with each licensee to conduct operational services, there is no such a consideration and plan for the time available in the future, but this is not There is business cooperation between the exclusion and other licensees. Because of the SBA's own regulations, an internet broadcast control internet platform can cooperate with any internet platform. Therefore, in the future, there may be business cooperation with other licensees in terms of advertisements and even content. Pollock did not arrange and plan.
With regard to these three big news, many netizens, including reporters, also have many questions. With these questions, the reporter interviewed Shao Peng Ding, chairman and CEO of Ulead Poule, and Mr. Shao made a detailed explanation one by one! The article will first answer the question about the licensing of OTT dual licenses, and other interview contents will be gradually published!
Part I: "OTT double licensing", simply superimposed it?
On September 21, Outlaw Pule formally announced that it had obtained license cooperation authorization from two Internet TV licensees of Guangdong Radio and TV Station and China International Radio, becoming the first operating service provider to obtain dual license license cooperation.
Question one: As soon as the news comes out, there are netizens out to announce: Is it not a product that can only access one license? Is this a violation?
181 is such an explicit provision! However, it does not mean that a company can only cooperate with a licensee, but it is a very simple product!
Question 2: In 2011, Youpeng Pule has made a joint venture with Southern Media, which already has the qualification to operate private capital for Internet service resources! Is there any difference with the South New Media Company this time?
Shao Zong said that this is just a replacement of Guangdong Broadcasting and Television's main body for the operation of their licenses, from the original Guangdong Southern Media Company to the Guangdong Southern New Media Company, and a re-arrangement of the Guangdong Broadcasting and Television Station’s internal operations and service units. planning. Therefore, when Guangdong Broadcasting and TV Station completed a new license operation entity, the superior Pengle will have to sign a cooperation contract with the new license operating entity.
Question 3: After obtaining authorization for the Southern New Media OTT license, why should we look for CIBN Internet TV cooperation? For what considerations?
Shao believes that Guangdong Radio and the Guangdong side have different arrangements and differences in resources. Therefore, the key point of multi-party cooperation is that due to the future development of the market will face the allocation of different resources, we all hope that the development of differentiation!
Question No. 4: Before there were netizens who mistakenly believed that Premier Peng could represent Southern Media as a licensee. This time, they also obtained double authorization. Is it more qualified?
In this interview, Shao made a clarification. First, Ulead Pollock is not a licensee but a content operation service provider. This is undoubtedly true. In the integration of the Internet TV chain, Superior Pengle plays a role that supports the realization of the business value from the support of the technology platform and the integration of operations to the future.
Question 5: Is the double license simply superimposed?
Shao personally expressed his belief that the future is not a simple overlapping relationship. Because each licensee has its own respective advantages and resources, in fact, such a cooperation between the two licensees is also very sufficient in this industry chain, from the perspective of the licensee to better match some of the resources To conduct business development. In general, based on previous cooperation, Premier Pengle will evaluate each project during each cooperation field, and then work together to make corresponding choices for each other's licensees' resources. In short, because the Chinese market is very large, multi-party cooperation should be more than a superposition. It is a concept of real mutual increase.
Question 6: Does Premier Pengle need to pay a license fee?
Shao always said that the cooperation between Premier Pengle and the licensee is not simply a marketing fee, which is not an excellent mode of cooperation. Instead, we communicated well with the operating mechanism and generated revenue for everyone to divide.
Question No. 7: Ulead Poule and the license granted by the South New Media and the Guangdong Party, and will it cooperate with the other five?
Shao said that at present, it will not be. First: The other five licensees are still under other considerations and are willing to cooperate with Ulead Pule. This is a question mark. Secondly, from the perspective of elite friends, although in theory, Youpeng wants to cooperate with each licensee to conduct operational services, there is no such a consideration and plan for the time available in the future, but this is not There is business cooperation between the exclusion and other licensees. Because of the SBA's own regulations, an internet broadcast control internet platform can cooperate with any internet platform. Therefore, in the future, there may be business cooperation with other licensees in terms of advertisements and even content. Pollock did not arrange and plan.
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