According to foreign media reports, with the emergence of various "reality" suffix technology, the new "blood rain hurricane" in the scientific and technological world has once again scraped, while the virtual reality (VR) and augmented reality (AR) standing at the center of the competition field There is inevitably a fight between them. However, these new technologies in the name of "reality" do not seem to see "reality". The real battle is not between the two, because they stand next to more powerful opponents.
Speak with data
Now let's take a look at the data. What is the essence of VR and AR competition?
At the moment, people spend 11 hours a day on electronic media, which means that if a person's life expectancy is 79 years old, then he spends 34 years with his electronic media for almost a lifetime, almost half of our lives. Spend on it.
The proportion of time people spend on various media
As you can see from the above picture, TV is still the overlord. It eats people 48% of the time, while smartphones and tablets rise to 20%, and computers to 9%. The most surprising thing is that the radio that is outdated in the eyes of everyone has an 18% share. VR and AR are attributed to the remaining 6% share, and they are not even listed. Among these media, smartphones and tablets have grown the fastest, and the time spent on them has doubled in the past two years, reaching an average of more than two hours a day.
How do VR and AR compete in the face of such a powerful TV and smartphone?
Other "competitors"
Moreover, this is not all.
Although people spend almost half of their time on various electronic devices every day, their lives are full of unavoidable things, such as work and sleep, which take about 7 hours each day. This way, 24 hours a day is not enough.
Three major points of 24 hours
Some people say, let VR and AR take time from these opponents. However, the sleeping time is estimated to be no drama, after all, the mobile phone has not been able to overcome this part. But they have great potential during working hours, because mobile devices have staged a counter-attack for us.
Simple majority principle
Sharp-eyed people may have found that apart from work, sleep and electronics, we have been unable to separate time for meals, sports, family, social and commuting. At this time, the so-called simple majority principle began to work, and most people are doing many things at the same time.
Most people are not watching TV in the traditional sense.
Take TV, although it occupies nearly half of the media time, but most people do not spend this time on the big TV in the living room. On the contrary, mobile phones, tablets and PCs have gone 78% of the time. The original so-called second-screen products have been fully seized, and traditional TVs look more like mobile products.
In addition, mobile products are still coincident with other events. Statistics show that people have to light up at least 40 mobile screens every day. In most cases, they are more willing to look down on mobile phones (such as eating). Smart phones have become the top priority for many people to open their eyes every day.
I understand all these reasons, but what does it have to do with VR?
One of the most important features of VR is immersion, which is the obstacle that hinders its time to snatch other devices. Its attributes determine that you can't balance other activities when you enjoy immersion. After all, watching TV can be a sweater, but wearing a helmet, you are isolated from reality.
So what about AR?
AR has more technical challenges than VR, so it has not begun to enter the consumer market on a large scale. However, if the technology matures, it can be more powerful than mobile devices in terms of entertainment.
Because you don't need to pull it out of the bag, you don't need to lower your head to slide it, the screen size won't be a hindrance to interaction, and no one will peek at what you are playing.
This is not a guess. The recent Pokemon GO has already fully demonstrated the potential of AR.
Where will the competition between AR and VR go?
AR/VR Industry Leadership Company
No one can tell the question, because no one has yet gained a dominant position in the AR/VR field. This market is still in the incubation period, and various market rules are still in the process of formulation.
This situation has also created a peculiar sight, that is, no matter how the camps smash each other, they still maintain a cooperative state. Because no matter who made the results, it is a good thing for the whole industry.
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