The government built a public service platform to push China's Dengdu ancient town is still difficult to transform

In this small town of only 47.8 square kilometers, known as the "China Lighting Capital", there are more than 8,000 lighting and accessories companies, and more than 100,000 employees, it has become the largest lighting distribution in China. center.

In 2011, the total value of the lighting industry in Guzhen reached 17.3 billion yuan, contributing 75% of the total economic output of the town, and also accounted for more than 60% of the national lighting market share.

Despite this, the impact of the economic crisis is still transmitted to the ancient town through the upstream industry. Since 2009, changing the model of the former “front shop and back factory” lighting enterprises has become the theme of economic development in Guzhen.

Upgrade traditional industries

On October 18th, at the 11th Light Expo held in Guzhen, more than 350 LED exhibitors booked more than 800 booths, covering an area of ​​more than 7,200 square meters, accounting for 59% of the number of exhibitors.

Wei Jiajun, general manager of the Lights Exhibition Company, told reporters that compared with last year, the number of LED booths increased by more than 200 this year. Correspondingly, the booth of traditional lighting is gradually shrinking.

Wei Jiajun said that in the ancient town, the emerging technology industry represented by LED is gradually replacing the traditional lighting and lighting industry.

People familiar with the lighting industry in Guzhen told reporters that the lighting industry in Guzhen has risen from the family-style "mother and wife shop". With low land and labor costs, economies of scale brought about by industrial clusters, and convenient facilities around the city, the Guzhen lighting industry stands out from the competition with many rivals in the Pearl River Delta and the Yangtze River Delta.

By the beginning of this century, the total number of lighting companies in Guzhen had exceeded 10,000, reaching a historical peak. However, at this time, the lighting industry of Guzhen, like many township industries in the Pearl River Delta, has fallen into the mud of “big but not strong”.

Su Yulan, deputy director of China Zhongshan (Lighting) Intellectual Property Rapid Rights Protection Center, told reporters that the traditional lighting industry has relatively low technical content and fast product updates. “When companies develop a lamp, they have not yet formed an industrial chain. Other companies are already imitating, Production, the company can not protect this research and development technology."

Therefore, most of the products produced from the ancient towns have been labeled as “low-end” and cannot form a good brand effect.

In 2009, the impact of the financial crisis, the lighting industry in Guzhen began a new round of reshuffle. Many enterprises have closed down in this process, but there are also many large-scale enterprises that have begun to embark on the road of transformation.

Some leading companies have begun to work with research institutions to increase investment in product development and design, establish a global sales network, and transition from family management to modern management.

Li Jun, executive deputy director of the Semiconductor Lighting Technology Research Center of Sun Yat-sen University (Guzhen), told reporters that the willingness to transform itself is relatively strong.

Public service platform thrust
In the process of difficult business turnaround, the Guzhen Town Government also timely established a public service platform to help transform the enterprise.

In October 2010, Zhongshan City and Guzhen Town jointly invested 300 million yuan to build the National Lighting Quality Supervision and Inspection Center (Zhongshan) Semiconductor Lighting Inspection Laboratory and the Guangdong Provincial Professional Town Technology Innovation Support Center Guzhen Innovation Station in the “Guzhen Lighting Building”. Waiting for six service organizations to form a "one-stop" enterprise service platform.

The relevant person in charge of Guzhen Town introduced that the public service platform provides services for intellectual property protection, design and development, technical consultation, testing and certification, marketing and personnel training for lighting enterprises in Guzhen and even the Pearl River Delta region. The purpose is to improve the lighting enterprises. Technological innovation capability and market competitiveness will help transform and upgrade the lighting industry.

Take the National Lighting Quality Supervision and Inspection Center (Zhongshan) Semiconductor Lighting Testing Laboratory as an example. This is the first testing laboratory approved by the General Administration of Quality Supervision, Inspection and Quarantine for a single industry.

The laboratory engineer Cai Wei told reporters that when the lighting companies in Guzhen need to do standard certification, "you don't need to go to Beijing, you can directly find the laboratory to be certified.

By February 2012, Guzhen was awarded the title of “National New Industrialization Industrial Demonstration Base” by the Ministry of Industry and Information Technology.

But today's ancient towns have also encountered many problems. Su Shilan told reporters that although enterprises are now paying attention to the investment in design and development, the introduction of technical talents is a big problem.

Su Shilan said that enterprises now generally reflect that the introduction of technical talents "has always been difficult."

At the same time, the existing carrier of Guzhen has already met the needs of the development of this enterprise. Therefore, there are already leading enterprises, and the headquarters and sales departments have been moved to the first-tier cities. For the ancient town, this may be a more difficult problem to solve than introducing talent.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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