The market competition is intensifying. Should the packaging enterprises “hold the aid” or “four sides attack”?

On January 5-6, 2017, the 2016 Gaogong LED Annual Meeting and Golden Globe Awards Ceremony and the 10th Anniversary of High-Industry Research and Development (2006-2016) hosted by Gaogong LED The celebration was held in Shenzhen.

As the annual year-end event of the LED industry chain, the 2016 Gaogong LED Annual Meeting will once again bring together domestic and foreign business leaders, and in-depth analysis of the overall industry opportunities and risks with more than 500 industry elites on site, and comprehensively look forward to technology, market, capital, pattern, etc. The trend of various aspects is going forward, and we are looking for the “decision” of China and the global LED lighting industry in the next three years.

In the special forum on "The Next Technology Battle of Packaging", which was named by Hyun Shuo Optoelectronics on January 5, Zhang Xiaofei, Chairman of Gaogong LED, Zhao Yutao, Chairman of Hyun Shuo Optoelectronics, Ye Shanghui, Executive Deputy General Manager of Zhongke Core Source, Taiwan Zhu Fengmeng, Chairman of Engineering Technology, Qu Junyi, Chairman of Liyang Co., Ltd., Song Changning, General Manager of Xinyichang, and Wang Mengyuan, General Manager of Zhonghao Optoelectronics, and other industry guests, “From lighting to display, packaging all the tyrants or all-in?” and “From From small to medium power to high power, the application of market demand changes will bring opportunities and other topics to explore in depth.

The following are some of the wonderful views of the guests:

Zhang Xiaofei, Chairman of Gaogong LED: Display and lighting are two product lines. From a packaging perspective, each has a different strategy. From lighting to display, is the packaging company a tyrant or a general one?

Zhao Yutao, Chairman of Hyun Shuo Optoelectronics: I personally think that both white and RGB packages can be done, but we must adhere to the 2/8 or 1/9 principle and focus on a certain segment to maintain technical advantages.

At present, the packaging industry has entered the traditional manufacturing industry. The resources of the packaging factory are similar, but the packaging process is slightly different. I think that SMEs should be specialized, and two large companies can do it.

Zhu Fengmeng, Chairman of Taiwan Industrial Technology: The idea of ​​Taiwanese workers is that the challenge is more difficult. We focus on small-pitch equipment, and enterprises can take all the food.

From the perspective of the current LED industry chain, listed companies have been involved in the display and lighting business. For small packaging plants, it is still necessary to choose a market segment to do the best.

Ye Shanghui, executive deputy general manager of Zhongke Core Source: We are involved in the industry is lighting, we are still targeting the traditional professional lighting market.

At present, the LED penetration rate of indoor lighting and commercial lighting has exceeded 60%, but the penetration rate in the professional lighting field is still very low. Therefore, in the field of professional lighting, we have done a lot of work and have a lot of market space. And we hope to do some work in the market segment in specific areas.

Qu Junyi, Chairman of Liyang Co., Ltd.: This question is like eating rice or eating noodles. Everyone has their own preferences.

Relatively speaking, the lighting field is easier to enter than the display screen, but the competition is more intense. The display competition is not so intense but the entry threshold is high. So I think you do what you are good at, and don't need to pay too much attention to what others do.

Song Changning, general manager of Xinyichang: The display and lighting are all eaten. I don't think it is realistic or possible, but individual companies can try it. As far as the situation of our more than 1,000 package customers is concerned, there are very few companies that do display and lighting.

Zhang Xiaofei, Chairman of Gaogong LED: COB can attribute it to a way of turning low power into high power. What kind of suggestions do you have? From the perspective of your own experience and judgment on the future, how should we choose this? The use of high power and medium and small power sources?

Qu Junyi, Chairman of Liyang Co., Ltd.: Whether to use high power or low power or medium power depends on the level of application and technology. At present, there is no problem in using high-power lamp beads for commercial use.

Ye Shanghui, executive deputy general manager of Zhongke Core Source: From the manufacturing cost of the luminaire to the cost of use is a comprehensive consideration, in some areas to consider the cost of use and maintenance.

Of course, there will be some technical challenges. If these problems are solved, it will inevitably reduce the cost of using many devices, reduce the failure rate, and reduce the maintenance cost. In fact, there are such market demand occasions.

Wang Mengyuan, general manager of Zhonghao Optoelectronics: The size and power are still related to the application requirements and technical threshold.

For outdoor use, we still use high-power solutions, even for ultra-high-power modules. One is modular for easy application and maintenance, and the other is industrialization. If low-power solutions are used for outdoor, the power of the entire system is inherent. Very large, generally more than a few hundred watts. If you use low-power devices, the whole system will be very large, the reliability of the system is very low, and the cost is certainly not low.

Zhao Yutao, Chairman of Hyun Shuo Optoelectronics: From the perspective of automation, customers need high power, and we have high power. The color temperature of the hot state will be different. If it is high power, the color temperature may be lowered. Low power, impedance has requirements in all aspects, anyway, there are advantages and disadvantages.


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