The color TV market has recently caused HDR winds. Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said recently that HDR television will become the trend of color TV development and predicts that HDR TV will reach 1.5 million units in 2016 and will be fully popular in 2017.
It is understood that the color TV industry has been pursuing technological advancement, and the most innovative representative product in 2016 is HDR TV. HDR TV has become the mainstream product of major TV manufacturers. Almost every TV manufacturer, whether it is this year's flagship product or the flagship product of last year, has upgraded to support HDR technology. Because the emergence of HDR technology can improve the brightness of the TV screen display.
Although the HDR TV is in turmoil, the Beijing Commercial Daily reporter found out in the market survey that there are still many technical problems with HDR's TV products: They do not support HDR signals, they can support HDR signal input but they cannot show HDR effects. These chaos are hampering the rapid development of HDR TV.
At the 2nd Forum on Flat-panel TV Technology Development Trends and HDR Technology Summit held recently, Teriente certified the high-end HDR plus certification logo and released the first list of products that meet this standard. Among them, TCL's 2016 new QUHD TV Quantum Dot TV 9 high-end products stand out from the crowd, with HDR certification across the board.
Chen Bingfeng, Marketing Director of TCL Multimedia China, introduced that the first batch of TCL TV products that passed HDR certification covered curved and flat products. In addition to carrying the full ecological HDR, it also merged with other leading edge display technologies, among which QUHD TV Quantum. DTV is TCL’s first high-end category and series product launched on April 7.
Chen Bingfeng believes that HDR has become a technology development trend and market hotspot in the color TV industry, but at this stage, there are still shortcomings with incomplete technology and missing content. To this end, TCL's exclusive HDR real-time conversion technology enables content, hardware, and software to fully meet the HDR standard's complete solution. It can convert SDR (normal image quality) to HDR image quality in real time, allowing users to watch ordinary film sources. You can also see the effect of HDR, and at the same time help consumers have a good record when buying HDR TVs.
"Color TV companies should speed up the adjustment of HDR TV production lines, fill in gaps in technology and content, and then make prices more civilian. Do not let HDR TV's popularity grow stagnant, let alone push HDR TV to growth that will not end. The dilemma." Lu Renbo said.
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