Baidu C2C enters into a sensitive period of online brewing and starts a full-scale battle with Taobao

Baidu C2C enters into a sensitive period of online brewing and starts a full-scale battle with Taobao

According to Tencent Technology News on the evening of September 9, the relevant person in charge of Baidu once again confirmed that Baidu's C2C business will be launched soon. For Taobao blocking Baidu search crawling, the person responded that because Baidu will formally enter the C2C field, Taobao blocking Baidu search engine crawling is for self-protection. Analysts pointed out that Baidu's response is actually particularly "cautious". Once Baidu C2C is officially launched, it means that the two sides will enter a full confrontation.

Taobao was forced to take the initiative

On September 8, Taobao announced a consumer protection plan, which announced for the first time Taobao ’s move to block Baidu, the search engine. Taobao official explained that "partially blocking search engines is to prevent bad business fraud."

Taobao said that more than 80% of consumer complaints originated from a very small number of bad merchants. These unscrupulous merchants optimize the page results of general search through technology or commercial means and obtain higher rankings to deceive consumers from clicking. By blocking some search engines, consumers can be prevented from being cheated to the greatest extent.

However, senior analyst Hong Bo analyzed in his blog that even if Taobao does not block Baidu Crawler, because Baidu's own e-commerce products are about to go online, the number of users that Baidu can bring to Taobao is bound to decline significantly. Rather than being passively beaten, it is better to actively show the thorns on his back.

Another analyst pointed out, "Since Taobao believes that some unscrupulous merchants will optimize the page results of general search through technical means to deceive consumers, why does Taobao not block Google?"

Baidu enters C2C online sensitive period

Baidu and Taobao originally did not commit well water, and for many years each focused on search and e-commerce. However, on October 17, last year, Baidu suddenly announced that it will enter the e-commerce field, and will choose C2C as a breakthrough. It is expected that the user-oriented C2C website will be launched in 2008.

It is worth noting that the day when Baidu announced the news was only about a month away from the date when Alibaba was listed in Hong Kong, it really made Alibaba Group uncomfortable for a while.

Almost a year later, when Alibaba Group was worried about welcoming the coming of "winter", Baidu was preparing for C2C business with great enthusiasm, and it will be launched soon.

Baidu C2C business leader Li Mingyuan revealed yesterday that Baidu C2C will go live soon, and what is certain is that regardless of the charging policies of other e-commerce trading platforms, Baidu C2C is definitely free.

Although Baidu has responded to "Taobao blocking", Baidu still appears to be "very cautious." A Baidu vice president, who declined to be named, said, "Baidu officials are still inconvenient to respond and comment. The C2C business will be online soon. It is now a sensitive period."

After Baidu C2C goes live, the two sides may confront each other

Last year, the day Baidu announced its entry into the C2C business, Baidu's stock in NASDAQ (NASQ: BIDU) rose $ 16 before the market, reaching $ 323.48, a 5.20% increase.

On July 24th, Beijing time, Baidu (Nasdaq: BIDU) released its financial report for the second quarter of fiscal 2008. In response to the analyst ’s question, Baidu CEO Li Yanhong said, “Our C2C business development is proceeding as planned. As I mentioned, we will officially launch the C2C business by the end of this year.”

Some analysts pointed out that in the face of Taobao's high-profile measures, Baidu does appear to be very low-key, and does not want unnecessary trouble before the C2C business goes online. However, according to Baidu's previous strategic style, the real "war" between the two parties may only begin after Baidu's C2C business is launched.

On September 9th, Beijing time, Alibaba (1688 HK) closed at HK $ 10.000. In the past two months, the stock price has been floating around HK $ 10, which is lower than the listing price of HK $ 13.5. Baidu ((Nasdaq: BIDU)) closed at 268.350, and the stock price fluctuated greatly in the past three months. (Text / Dong Yong)

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