In the blink of an eye, in December, the last month of 2016, Xiaobian recalled that just after entering 2016, many media and industry insiders shouted that this year is the first year of VR. Since the beginning of the year, all the capital giants have entered the field of virtual reality, and investment, financing, and layout are all good prospects. And the end of the year is coming, what is the development of VR this year? It can only be said that it is a matter of opinion, but it still cannot deny the development of virtual reality in this year. If 2016 is a virtual reality, plant a seed first, will it usher in a thriving growth in 2017? Well, if not, let’s go back to our list this week and see what information is fresh. List.
Red list
Top 1. Finally! Alipay's first LBS+AR mobile game "Meng Pet Big Bang" is about to test
Since July, the real world has been rushing around the world, which has brought about a boom in LBS and AR games. However, a few months have passed, and there are still no mobile games in the country that use real-world exploration as the core gameplay. However, when the winter is approaching, the real world exploration game is about to miss the best promotion season, according to the latest news from the VR Daily: Alipay and Hunan Nano Entertainment jointly announced the test of the first LBS+AR game "Meng Pet Big Bang" information. "The Big Bang" is the legendary "Alipay GO." Recently, a number of media broke the news that Alipay wants to help its social chain and online and offline businesses through AR games. This AR game was once even ridiculed by the media and players as "Alipay GO." A few days ago, Hunan Nano Entertainment and Alipay platform confirmed that the legendary Alipay AR game is not "Alipay GO", its real name is "Meng Chong Big Bang". The game is developed by Hunan Nano Entertainment and exclusively distributed by Alipay. It is a green and healthy mobile game based on LBS [Location Service], with real-life exploration as the core and integrated AR [Virtual Reality Enhancement]. The game not only allows domestic players to experience the real world of the fire, but also introduces many unique charms and many innovative gameplays.
Xiao V Comments: "Pokemon Go" is so popular that many game makers are eager to try, but how to use AR to maximize the value of the game is a headache. If there is no new idea, it is easy to be considered by the outside world as a plagiarism version or an imitation. It is worth looking forward to whether the "Chong Pet Big Bang" that Alipay will test the AR will achieve the effect of "Pokemon Go".
Top 2. Google Cardboard annual sales will break 80 million to maintain market share first
At the end of the year, it is a question of how the products of the various manufacturers are sold. Especially high-end VR heads such as htc vive, Oculus Rift and PSVR are more popular, but what kind of VR heads are more popular in the market? The market expects the most sold virtual reality heads this year to be low cost. Mobile VR head display. Why is the mobile VR headset, it is obvious that the price is relatively low. According to data provided by SuperData Research, the three major mobile VR headsets (Google Cardboard, Google Daydream and Samsung Gear VR) will account for 98% of all sales. The above table is the latest data of the research institute, and Google Cardboard has a stable first place. As can be seen from the table, the sales volume of Google Carton has exceeded 80 million, which is unattainable for any other heads. Of course, other heads want to increase sales, or cut prices, but how easy is it to cut prices? Google Cardboard head display is not the best platform to run high-end games or complex interactive applications, but the device is running simple VR games and 360-degree video No pressure, it is the minimum threshold for novice VR. Moreover, this headset is compatible with most smartphones, including iPhones and Android phones.
Xiao V Comments: Google carton sold well, after all, its price is so cheap, but the global sales can actually break through the 80 million mark, it is estimated that this is all the dreams are dreaming. How to make consumers willing to pay for VR heads, other manufacturers can learn from the Google carton, although the price is a factor affecting consumer shopping, but how to re-guarantee the quality of the product based on the price is the key.
Top 3. Samsung Gear VR second generation products will support facial and eye tracking
Mobile VR has always dominated both price and portability, but location tracking has always been its weakness. This also directly affects users' experience in virtual reality, and their actions and interactions are limited. At present, Samsung's Gear VR has not launched the actual second new product. The outside world has been curious as to whether the second generation can make a breakthrough in location tracking. Recently, there have been media reports that the tech fans of the Galaxy Club recently discovered a patent application filed by Samsung in South Korea about VR head-eye and face tracking technology, which seems to confirm the public's guess. If Samsung's patent is true, then the advantages of Gear VR are obvious. And according to the revealed message, the next generation of Gear VR may support more motion sensors, and may support the room size virtual reality experience like Vive. If mobile VR can overcome the problem of position tracking, users can get rid of the traditional handles. While playing VR games, they can also move freely in the virtual space, and the immersion enhancement is obvious. Of course, it is not certain that these features will appear in the second generation of Gear VR. However, by revealing the patent information, it is still known that Samsung is indeed considering adding additional sensors and tracking functions to its popular mobile VR head display.
Small V Comments: If Samsung really achieves position tracking on the second generation Gear VR, this is the biggest advantage of the minutes with other mobile VR heads. The lack of performance of mobile VR is also greatly affecting the user's VR experience. If it can overcome this problem, the mobile VR head will have a greater advantage in the competition with PC VR and VR all-in-one, and seize the market share. It is also very likely.
Black list
Top 1. Google’s “good heart†pushes VR classroom education project but is questioned by education experts is marketing
Earlier, the VR Daily reported that Google hopes that children will enjoy the benefits of virtual reality in the process of growing up. Therefore, the search engine giant promised to bring this technology to one million students in the UK. This time, led by Google CEO Sundar Pichai, the first time he has visited the UK since he took office, the company will use its ExpediTIons programme to let teachers take their students on a virtual field trip in a comfortable classroom. To support virtual reality applications, the Google Adventure team will visit Edinburgh, Cardiff, Belfast, Newcastle and Inverness in the coming months to provide an attempt for children who may have never experienced virtual reality. opportunity. However, such a seemingly educational project has been criticized by some education experts. According to recent media reports, some experts believe that this project provides virtual drugs – immersing millions of young people in the illusory three-dimensional world, away from traditional classroom teaching and decentralizing actual learning time. In addition, critics worry that this new move will only intensify competition between Google, Microsoft and Apple, bringing their products into the classroom, affecting students using one system rather than another, or winning profitable A school contract funded by a taxpayer.
Xiao V Comments: Some education experts have questioned that Google's educational program is also a marketing show, because it is aimed at millions of students, let them go to experience this event for free. If this million students are interested in VR, how many potential users does Google cultivate from it? After all, it is not difficult to deny this possibility. Therefore, Google is still packing this educational project.
Top 2. PSVR expects sales to shrink from 2.6 million to 750,000
2016 is the first year of VR. The three major VR devices PSVR, htc vive and Oculus Rift have all been listed. Earlier, the media in these head-to-head markets, touted their sales, especially PSVR, in the pre-sale phase, a wave of buying. However, according to the expectations of foreign research companies, this year's Christmas holiday, the VR market will be the "biggest loser" in the game industry, and they also lowered their sales expectations for Sony PSVR, from the previous 2.6 million to less than 75 Wantai. SuperData said: "It is estimated that PS VR sales will be less than 750,000 units in 2016, and Google Daydream is expected to be 26,1000 units (previously estimated at 450,000 units). The estimated sales volume of htc vive, Oculus Rift and Gear VR will be 450,000 units, 35,5000, and 2.3 million units, respectively, consistent with previous forecasts. " "Because of the current not strong market environment, the final sales are lower than expected." Why the expected sales volume will be reduced so much As for why PSVR sales expectations are significantly reduced, Super Data's Stephanie Llamas gives an explanation of “inconsistent supply†and “lack of publicityâ€. He said: "Sony has indicated that the VR picture on the PS4 Pro is more beautiful than the PS4 or PS4 Slim, so the message they convey to the player is: Come buy PS4 Pro now, then buy PSVR. As a result, before 2017 We do not expect PSVR shipments to exceed 1 million units."
Small V Comments: PSVR's expected sales have shrunk greatly. It is estimated that Sony is not good at finding media to blow water sales. After all, how consumers are the most fair. With the emergence of the three major players, the official sales of the figures have so far been unsatisfactory. As for the reason, it is not ideal to sell.
Top 3. The most stringent live broadcast new regulations will be implemented today, VR live broadcasts need to be prepared
On November 4th, the “Internet Live Service Management Regulations†issued by the National Internet Information Office was officially implemented today. This regulation is called “the most stringent network live broadcast regulation in history†in the industry, except that the live broadcast platform and the anchor must have “doubleâ€. In addition to its qualifications, its demanding entry standards have further raised the bar for the live broadcast industry. Behind strict supervision, the industry is bound to usher in a wave of reshuffle. Although it is still uncertain whether the regulation is equally applicable to VR live broadcasts, as the next whistle after the live broadcast, with the development of VR, VR live broadcast will inevitably grow into an industry worthy of the “regulation†of the Guoxin Office. Even if the VR broadcast in the bud is not killed in the cradle for the time being, how to deal with the industry shuffling that may occur in the future is not a rainy day, but it is something that all practitioners and entrepreneurial teams should know. The life and death line is clear, and the live broadcast platform needs to be certified. As early as September 9 this year, the State Administration of Press, Publication, Radio, Film and Television issued the "Notice on Strengthening the Management of Live Broadcasting Services for Internet Audiovisual Programs", which is intended to reaffirm that any license for information network communication is not yet available. The live broadcaster shall not carry out the corresponding live broadcast business. In the "Regulations on the Administration of Internet Live Broadcasting Services", which was implemented today, this qualification requirement is again explained in the form of departmental normative documents.
Xiao V Comments: Many anchors on the live broadcast platform have been playing the ball or even deliberately selling porn, vulgar, etc., if you do not set a standard, it will have some negative effects. The live broadcast was shuffled because of the thief, but for the future VR live broadcast, we only hope that we can use this as a guide and plan ahead, so as not to die.
This list is still voted by the cute sisters of the "VR Daily" and the small fresh meat. If you have any opinions or suggestions on this list, welcome to a lot of bricks. Interested friends can pay more attention to our platform below.
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