Ao Liang Chen Changde: Reduce your lighting costs


The beautiful Beijing Olympics directed by Zhang Yimou made us see for the first time the visual shock brought by LED interpretation. LEDs, which are called green light sources, are not only energy-saving and environmentally friendly, but also have a long life and small size, and are suitable for almost all places where lighting is required, so they rise rapidly.

Aoliang Lighting International Co., Ltd. has been in this field for 10 years, mainly providing commercial lighting solutions. It was established in the United States in the early years, moved to Hong Kong after its headquarters, and then opened up to the five major cities in China to open up markets. From this trajectory of development from the outside to the inside, we can clearly see the shift of market potential.

The Chinese government has just made clear the goal of energy conservation and emission reduction. By 2020, the carbon emissions per unit of GDP will fall by 40% to 45% compared with 2005. This means that each company will immediately share the green responsibility and quantify its own energy-saving indicators. According to Chen Changde, general manager of Aoliang Lighting International Co., Ltd., this will bring huge business opportunities to commercial lighting, and more and more companies will calculate and manage their own lighting costs.

Reporter: What are the current business opportunities and competitive environment for LED lighting?

Chen Changde: The potential of the domestic market is very huge, and there are many companies on the market. The competitive environment is not standardized. Project Tendering We often encounter some competitive companies that promise customers a warranty of 7 or even 10 years. We have been doing this in the field for 10 years. It is almost impossible to know that this will have a great negative impact on the reputation of the entire industry in the long run.

Reporter: What do you often do when you encounter this situation?

Chen Changde: How much helpless. We value long-term management, so we must adhere to our business principles and credibility, and we can only tell companies what is the right LED lighting and what is a valuable solution. This market also needs constant education.

Reporter: What practical benefits can commercial lighting solutions bring to enterprises?

Chen Changde: We have done many renovation projects for banks, convenience stores and corporate headquarters. For example, there are many 24-hour convenience stores in Japan. Each store has an average of 100 to 150 lamps. LEDs are more environmentally friendly, save electricity, and have a longer life than ordinary lamps. This saves electricity costs, replaces lamp labor costs, and generates less heat. It can also reduce the use of air conditioners. There are lighting effects. Half of the restaurants in Hong Kong use our LED tubes, and half of them use traditional lamps. Hong Kong people love to eat barbecued pork and ancient meat. The color of the barbecued pork under the LED illumination is more vivid, making people eat more. appetite. For example, chocolate shops like LEDs very much, and traditional lamps produce a lot of heat, which will melt the chocolate.

Reporter: What confusion do you encounter in the process of connecting with the actual needs of enterprises?

Chen Changde: I just talked about the problem of non-standard competition. There is also a limited understanding of LED lighting. Many people think that LED should be the kind that can see one grain. In fact, from the appearance, LED and ordinary lamp The difference is not big. We have met a customer who said that it can make a tube that can see particles, otherwise the boss can't see the LED changed.

Reporter: When companies are hesitant, how do you eliminate their doubts?

Chen Changde: Enterprises generally consider the price first, and whether the investment is cost-effective. In the past, companies paid little attention to lighting and electricity saving. They built a building. The most important thing to consider when doing power-saving projects is elevators and air conditioners. In fact, lighting is also very large. There may be hundreds or even tens of thousands of lights on one floor. . We believe that the company will take energy conservation and emission reduction as its primary goal in the future, because environmental protection requires a certain price. Of course, it is also important to reduce costs. When we do building renovation projects, we usually calculate the actual power-saving effect after completing the first layer, and then gradually advance.



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